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© 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of indepe...
2© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent mem...
3© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent mem...
4© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent mem...
5© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent mem...
6© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent mem...
7© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent mem...
8© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent mem...
9© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent mem...
10© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
11© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
12© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
13© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
14© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
15© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
16© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
17© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
18© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
19© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
20© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
21© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
22© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
23© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent me...
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2016-2017 KPMG Case Competition

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University of Connecticut's KPMG Jumeirah Case Competition 2016-2017 Winning Powerpoint

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2016-2017 KPMG Case Competition

  1. 1. 1 © 2016 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. The Dream Team Jumeirah’sGrowth andExpansion Strategy cutting through complexity November 7th, 2016 Xu Albano Mehrishi Caldara
  2. 2. 2© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. OurTeam Daniel Albano Abihshek Mehrishi Chris Caldara Fudi Xu
  3. 3. 3© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. OurStrategy The Jumeirah Group Complications Approach Recommendations Risk Overview
  4. 4. 4© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Overview Recommendations Risks Overview cutting through complexity Complications Approach
  5. 5. 5© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Overview Overview Complications Approach Recommendations Risks Fromour data,what canwe identify? - “Stay Different”: The Jumeirah Experience - To be a world-class luxury international hotel and hospitality management company, committed to being the industry leader in all of our activities through dedication to our stakeholders, colleagues, customers, business partners, and owners. - Guiding Principles: Integrity, Teamwork, Recognition, Innovation, Continuous Growth, People Focus
  6. 6. 6© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Complications ApproachOverview Recommendations Risks Complications cutting through complexity
  7. 7. 7© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. What problems areJumeirah facing? Complications ApproachOverview Recommendations Risks - Market Saturation to Midscale Properties - Changing Economy Complications
  8. 8. 8© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Complications ApproachOverview Recommendations Risks Approach cutting through complexity
  9. 9. 9© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Complications ApproachOverview Recommendations Risks Howdidwe firstapproach these problem? Externally Internally Our Approach Adapt to the changing economy Dominate our “Luxury” Niche
  10. 10. 10© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Complications ApproachOverview Recommendations Risks Internally TechnologyBranding Personalize Promote Partnership
  11. 11. 11© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Complications ApproachOverview Recommendations Risks Externally Local Global Expand Elevate Evolve
  12. 12. 12© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Complications ApproachOverview Recommendations Risks Recommendations cutting through complexity
  13. 13. 13© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Internal: Branding “The Jumeirah Experience” “Stay Different” Imaginative & Exhilarating Experience Culturally Connected Thoughtful and Generous Service • Providing an unforgettable experience that customers cannot get while staying in any other luxury hotel. • Each location has a unique attraction. • Beyond great service, the customers will be able to make memories that they will have for the rest of their lives • All locations will be customized to the local demographic to provide the most culturally rich experience possible • By implementing the new and innovative technology recommendations, service is designed to provide an even more personalized experience to our guests. Complications ApproachOverview Recommendations Risks
  14. 14. 14© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Internal: Technology Jumeirah Application Reservations Reserve rooms with special rates straight from the app. Special Circumstances List medical conditions and allergies to receive 100% personalized care. Local Attractions Receive a guide to local attractions and fun destinations with audio tours within the app. Hotel Operations Check-in quickly. Check-out hassle free. Order room service. Request house keeping. Receive concierge support. A one-stop- shop for all your hotel needs. Temperature Change the temperature in your room with a tap of your fingers. Lights Control the lights in your room with different colors and shades. Create the ambience you want, when you want it. Room Key With one less thing to keep track of during your stay, simply use your phone to access your room. Multi-Media Controller Control your television, your music player, and much more, with this app. Shower/Bath After a long day of travels, enter your room with a bath already waiting for you with your settings. Complications ApproachOverview Recommendations Risks
  15. 15. 15© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Internal: Technology Voice Control Personalization “Jumeirah, please turn off the lights.” “Venu, turn on relaxing music please.” “Jumeirah, por favor, baja la temperatura.” (Please turn down the temperature) “Venu, 请关电视” (Please turn off the TV) Google “Jumeirah, कृ पया मेरे स्नान पर बारी” (Please turn on the shower) Complications ApproachOverview Recommendations Risks
  16. 16. 16© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. External: Local The Jumeirah Cruise Line Complications ApproachOverview Recommendations Risks “The Jumeirah Experience” on Boat Along the Persian Gulf with destinations at Dubai, Qatar, & Bahrain Exclusive to Quarters 3 & 4 to supplement declined income Follows the Burj Al Arab “Sail Silhouette” Branding
  17. 17. 17© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. External: Global Venu: A Jumeirah Experience & Resort Complications ApproachOverview Recommendations Risks Expanding the Venu brand to encompass a larger market. Similar service ; Lower cost Following the “Stay Different” trademark, Venu includes similar experience like live music, cultural experiences, the recommended technology, etc. Authentic architecture that is adapted to the local culture. Venu Inside: Experience 360˚ of Excellence Introducing… VENU
  18. 18. 18© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. External: Global Venu: A Jumeirah Experience & Resort Complications ApproachOverview Recommendations Risks VENU India Singapore China 1 3 2
  19. 19. 19© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Our 8 Year Plan Complications ApproachOverview Recommendations Risks Venu APP Cruise Voice Control Personalization “The Jumeirah Experience” Branding India Singapore China Y0 Y4 Y8Y6Y2
  20. 20. 20© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Complications ApproachOverview Recommendations Risks Risks cutting through complexity
  21. 21. 21© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Possible Risks Complications ApproachOverview Recommendations Risks Expanding into New Cultures Beginning a New Cruise Line Expanding the Venu Brand Costs Operations New Product New Market Culturally Insensitive Cultural Appropriation Different market Expansion Costs Tarnishing Jumeirah’s Brand
  22. 22. 22© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Mitigating Risks Complications ApproachOverview Recommendations Risks Research Adapting Smart Marketing Campaigns The Jumeirah Experience Expanding into New Cultures Beginning a New Cruise Line Expanding the Venu Brand
  23. 23. 23© 2016 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Conclusion  Overview  Jumeirah’s Vision & Guiding Principles  Complications  Market Saturation to Midscale Properties  Changing Economy  Approach  Internal – Adapt to the Changing Economy  Partnership - Technology  Personalize - Technology  Promote - Branding  External – Dominate Luxury Niche  Expand - Global  Elevate - Global  Evolve - Local  Recommendations  Internal  App  Voice Control Personalization  “The Jumeirah Experience” Branding  External  The Jumeirah Cruise Line  Expanding Venu: A Jumeirah Experience & Resort into India, Singapore, then China.  Risk  Research  Adapting  Strategic Marketing Campaigns  The Jumeirah Experience  KPMG Thank you

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