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TiE Delhi Workshop - Systematic Innovations & Innovation Management

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Presentation delivered by Aditya Bhalla, Innovation Practice Head, QAI at TiE - Amity Summit on "Entrepreneurship & Innovation" on May 9th

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TiE Delhi Workshop - Systematic Innovations & Innovation Management

  1. 1. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 1 Systematic Innovation Aditya Bhalla aditya.bhalla@qaiglobal.com Innovation Practice Head, QAI Global Services 7 Core Skills of Innovator Entrepreneurs
  2. 2. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 2 Agenda A. What is Systematic Innovation B. Successful Entrepreneurs are innovative problem solvers C. What prevents us from generating innovative ideas? D. Paradoxes faced by Entrepreneurs E. The need for Systematic Innovation F. Q&A
  3. 3. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 3 A. What is Systematic Innovation
  4. 4. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 4 What do we mean by Innovation? • Innovation is about finding better ways of delivering value to the customer – Mind to Market. • Business innovation is about satisfaction and value, not new gadgetry. • “Innovation is not invention. It is a term of economics rather than of technology.” Peter Drucker • "An innovation is something original, new, and important —in whatever field — that breaks into (or obtains a foothold in) a market or society". Frankelius, P.
  5. 5. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 5 Does structure limit Creativity? • Most Western music use the seven-note major scale. – Does that limit the creativity of the singers/musicians? • A waterbrush artist has limited material options to play with. – Does that make the output less creative?
  6. 6. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 6 Seven (7) Core Skills of Innovative Thinking Innovative Opportunity Thinking Identify key stakeholders in current situation and proposed solution Identify potential zones of conflict in stakeholder requirements Generate failure scenarios using the resources at disposal Articulate the essence of a given situation in simple language free of complexity and jargons Apply ideas and solutions from unrelated domains with similar situations Leverage available, latent and derived resources within the given constraints of a situation Ability to identify innovative opportunities for creating & delivering value to customers Envision the state of perfection & the roadmap to achieve it Identify the system and the functional & time based relationship with others Contradiction Thinking Failure Analysis Thinking Abstraction and Analogy Thinking Resources & Constraints Thinking Ideal Scenario Thinking Systems Thinking Generate win-win solutions to conflicting demands Envision the cause- and-effect linkages to identify the root - conflicts Prioritize to resolve the failure scenarios for robust design Review the proposed solutions from an Ideality Perspective
  7. 7. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 7 What is Systematic Innovation(SI)? • Systematic Innovation 1. methodical in procedure or plan <a systematic approach> 2. marked by thoroughness and regularity <systematic efforts>
  8. 8. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 8 Levels of Systematic Innovation Value Proposition • Business Model Innovation • Product / Service Innovation Creation of Value • Production or Manufacturing Process Innovation Delivery of Value • Supply Chain Management Process Innovation What we sell? How it is Created? How it is Delivered? Technology as an Enabler
  9. 9. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 9 Five Application areas of Systematic Innovation
  10. 10. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 10 B. Successful Entrepreneurs are Innovative Problem Solvers… …with a high risk appetite
  11. 11. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 11 Successful Entrepreneurs are innovative problem solvers! Customer problems Business problems Partner problems Employee problems And they have a high appetite for risk - in exploring new solution directions!
  12. 12. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 12 Not every entrepreneur is equally skilled in this ability It’s not only about risk taking appetite!
  13. 13. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 13 B. What prevents anyone from generating innovative ideas?
  14. 14. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 14 Reason # 1: Creativity and Age of an Individual 10-12 years old Peak of Creativity Age Creativity The French psychologist, Antoine Ribot studied the effect of age on creativity in the early 1900’s. He found the age at which the average person peaks to be 14. A few years ago MIT’s Sloan School of Management repeated the study. They found that the peak age of creativity had shifted down to 12.
  15. 15. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 15 Reason # 2: Our Mind is the Battlefield! Psychological Inertia Types • Image • Function • Functioning or principle of operation • Manner of usage • Typical Characteristic • Typical Orientation • Dimension of object • Terminology or Jargon • Traditional conditions • Traditional values • Superfluous Information
  16. 16. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 16 • A lot of emphasis has been laid on technical skills and soft skills… • However, one skill remains largely unaddressed…
  17. 17. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 17 High I.Q. and E.Q. ≠ High Thinking Skills Thinking Skills is a different category…
  18. 18. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 18 B. Paradoxes confronting Entrepreneurs & 7-core skills of innovators
  19. 19. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 19 Paradox # 1: Where are the customers? • The product went through the product development life cycle and looked good in the pilot stage. • I even have patents to protect my invention. • Why then, are the customers not flocking to buy? OR • Why do prospects limit themselves to “window shopping”?
  20. 20. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 20 Key Skill # 1 • Key skill of innovative entrepreneurs: Ability to identify the pain point of value to the customer • Successful entrepreneurs know that customers buy on Benefits linked to the specific pain point of high importance. • Unsuccessful entrepreneurs sell their products on Features!
  21. 21. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 21 Paradox # 2: Why are customers not loyal? • I have a high adoption rate for my product. • But why don’t the customers stick around for too long? OR • Why do the profits not keep pace with the adoption rate?
  22. 22. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 22 Functions remain constant Solutions keep on changing/evolving We are mostly arguing about solutions while… …Customers are loyal to the Function and not the specific solution
  23. 23. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 23 Key Skill # 2 • Key skill of innovative entrepreneurs: Ability to identify the Useful Function of the product or service and look for better solutions that retain the useful function. • Functions remain constant but the solutions keep on evolving! • Customers are loyal to the Useful function of a product and not the product.
  24. 24. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 24 Paradox # 3: Will success be a flash in the pan? • How do we ensure our offering stays relevant to the marketplace after the initial launch and excitement? OR • How is competition able to latch on to the new customer trends much before I do? OR • The marketplace is flooded with competing solutions. Imitations abound. How to differentiate?
  25. 25. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 25 Key Skill # 3 • Key skill of innovative entrepreneurs: Ability to map the industry and product evolution to objective laws of evolution. • Customers and technical systems have known patterns of evolution. • Successful entrepreneurs make use of these patterns to generate future road map of products and services.
  26. 26. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 26 Paradox # 4: Is there hope for my failed product? • My product bombed in the marketplace. • Can I hope to revive?
  27. 27. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 27 Key Skill # 4 • Key skill of innovative entrepreneurs: Ability to find the resources to generate solutions. • Innovators have the trained mind to systematically locate resources that are overlooked by others. • These resources are preferably free, easy to access and abundant supply.
  28. 28. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 28 Paradox # 5: Life is full of contradictory demands! • I will get seed money once I prove my business model, but I need money to prove my business model works • I want good quality staff to make my company successful but they will join only when the company is successful (and can pay!) • Customers are willing to try my product for free but I need money to run my company profitably!
  29. 29. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 29 Key Skill # 5 • Key skill of innovative entrepreneurs: Ability to resolve contradictions to generate win-win solutions for key stakeholders. • The heart of innovative thinking is the ability to resolve contradictory demands. • Seemingly intractable problems with contradictory demands can yield innovative ideas.
  30. 30. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 30 Paradox # 6: How can someone from an unrelated industry tell me what to do? • I have spent years learning how to do my job. • Suddenly someone NOT from my industry starts telling me how I can innovate. • How can that be?
  31. 31. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 31 Key Skill # 6 • Key skill of innovative entrepreneurs: 1. Abstraction thinking which is the ability to express a given situation without using technical jargons. 2. Analogy thinking which is the ability to identify situations with similar problems that appear different because they use different technical jargons. 1. Specific Problem 3. Generic Solution 4. Specific Solution 2. Generic Problem The essence of a problem remains similar The way we express a problem makes it look different
  32. 32. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 32 Paradox # 7: Who am I competing against? • Can someone from an unexpected industry come and make my offering irrelevant? OR • Who is my competition?
  33. 33. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 33 Key Skill # 7 • Key skill of innovative entrepreneurs: 1. The ability to envision the ideal system to create the evolutionary roadmap 2. The ability to identify the innovative directions based on the five categories of innovation
  34. 34. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 34 Paradox # 8: Employees and creativity • My employees deal with customers all the time. • Why do they not generate innovative ideas for adding value to my customers? OR • Why does everyone expect me to have all the innovative ideas?
  35. 35. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 35 B. The need for Systematic Innovation
  36. 36. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 36 1. Growth is not Constant…
  37. 37. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 37 2. The Luxury of Time is no longer there… Technology Invention Production Development Time Fluorescent lighting 1852 1934 82 years Radar 1887 1933 46 years Ballpoint pen 1888 1938 50 years Zipper 1891 1923 32 years Diesel locomotive 1895 1934 39 years Cellophane 1900 1926 26 years Power steering 1900 1930 30 years Rockets 1903 1935 32 years Helicopter 1904 1936 32 years Television 1907 1936 29 years Kodachrome 1910 1935 25 years Transistor 1940 1950 10 years
  38. 38. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 38 Conventional Trial-and-Error Approach is Inefficient
  39. 39. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 39 • Humans have evolved to “understand” problems very quickly – we “naturally recognize” and apply known solutions. Problem analysis ~ 1 second Solution generation/execution (trial and error): Until it works (Darwinian)! 3. Known solutions may not work out all the time…
  40. 40. Entire Course Material © QAI Global. Do Not Copy/Transmit/Store without explicit written permission from QAI Pg 40 Aditya Bhalla aditya.bhalla@qaiglobal.com Any Questions?

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