Deciphering
Target Customer
Buying Behavior
3
4
What is our customer buying?
An opportunity to
influence the purchase decision
330 ml at $1.50 2 Litres at $0.99
10 times more expensive
Simple Rules
• Who is your buyer?
• What is he/she buying?
• When is the decision to buy made?
• How is the decision to bu...
Impact of Online
• 7 out of 10
• 24X7
• 80 % vs 50% : 15-34
• 87%
Startup Accelerator 2014: Deciphering Target Customer Buying Behavior
Startup Accelerator 2014: Deciphering Target Customer Buying Behavior
Startup Accelerator 2014: Deciphering Target Customer Buying Behavior
Startup Accelerator 2014: Deciphering Target Customer Buying Behavior
Startup Accelerator 2014: Deciphering Target Customer Buying Behavior
Startup Accelerator 2014: Deciphering Target Customer Buying Behavior
Startup Accelerator 2014: Deciphering Target Customer Buying Behavior
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Startup Accelerator 2014: Deciphering Target Customer Buying Behavior

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Vikas Gupta

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Startup Accelerator 2014: Deciphering Target Customer Buying Behavior

  1. 1. Deciphering Target Customer Buying Behavior
  2. 2. 3
  3. 3. 4
  4. 4. What is our customer buying?
  5. 5. An opportunity to influence the purchase decision
  6. 6. 330 ml at $1.50 2 Litres at $0.99 10 times more expensive
  7. 7. Simple Rules • Who is your buyer? • What is he/she buying? • When is the decision to buy made? • How is the decision to buy made? • Where is he/she buying it from? • When is the purchase made?
  8. 8. Impact of Online • 7 out of 10 • 24X7 • 80 % vs 50% : 15-34 • 87%

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