StartUp Accelerator 2014: Branding and Communication by Subinder Khurana_22nd Feb 2014

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StartUp Accelerator 2014: Branding and Communication by Subinder Khurana_22nd Feb 2014

  1. 1. The Basics of Branding Subinder Khurana
  2. 2. What will we learn today?
  3. 3. What does “Brand” mean?
  4. 4. What is a Good Brand?
  5. 5. What is a Great Brand? Noticeable Remarkable Memorable Relevant Unique Consistent Impression Halo Actionable STAND FOR SOMETHING!
  6. 6. Communicating your Brand 1. Consistency 2. Clarity 3. Controversy 4. Channels 5. Story!!
  7. 7. The Take Away
  8. 8. 5 Rules of Branding 1. There are no Rules. 2. Rules are made by brands that Rule. 3. The best brands break the Rules. 4. Get noticed. Stand out. Lead the pack. Rule. 5. Stand for something. Be Relevant. Be Authentic.
  9. 9. Invent Your Future. Subinder Khurana subinder@bank-smarts.com

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