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Leveraging Corporate Partnerships by Alok Mittal

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Leveraging Corporate Partnerships by Alok Mittal

  1. 1. Leveraging Corporate Partnerships June 2009
  2. 2. About Canaan Partners © Copyright 2008 Canaan Partners <ul><li>20 year old global firm with offices in </li></ul><ul><li> Silicon Valley | New York Corridor | India | Israel </li></ul><ul><li>$3 Billion assets under management across 8 funds </li></ul><ul><li>Technology + Healthcare focused </li></ul><ul><li>Early-stage investments (Series A/B) </li></ul><ul><li>122 successful exits </li></ul><ul><li>164 years investing experience </li></ul><ul><li>142 years operating experience </li></ul><ul><li>4 former CEOs </li></ul><ul><li>3 MDs </li></ul>
  3. 3. Corporate Partnerships <ul><li>New Revenue Streams </li></ul><ul><ul><li>Integrated Product Offering </li></ul></ul><ul><ul><li>Access to Sales Channel </li></ul></ul><ul><li>Market Development </li></ul><ul><li>Technology Development     </li></ul>© Copyright 2008 Canaan Partners
  4. 4. Case Study: Integrated Product Offering © Copyright 2008 Canaan Partners Event Data Warehouse and Log Management Solutions <ul><li>Sold the product through partners like HP, EMC, McAfee </li></ul><ul><li>Developed a pre configured appliance using Sensage Solution on HP Compliance Log Warehouse Appliance </li></ul><ul><li>Provided customers with integrated offering </li></ul><ul><li>Leveraged HP sales channel and existing customer base </li></ul>Partnership Value Creation
  5. 5. Case Study: Access to Sales Channel © Copyright 2008 Canaan Partners Largest matrimony classified business in India <ul><li>Yahoo invested in the business </li></ul><ul><li>Access to Yahoo marketing channels in India and abroad </li></ul><ul><li>Lower customer acquisition cost across geographies </li></ul><ul><li>Credibility </li></ul>Partnership Value Creation
  6. 6. Case Study: Market Development © Copyright 2008 Canaan Partners Technology provider for multi touch solutions <ul><li>Microsoft invested in the company </li></ul><ul><li>Microsoft has integrated N-trig’s multi touch capability in Windows7 </li></ul><ul><li>Technology validation and endorsement by a market leader </li></ul><ul><li>Wider application support through the Microsoft network </li></ul>Partnership Value Creation
  7. 7. Case Study: Technology Development © Copyright 2008 Canaan Partners Makes the industry’s smallest power management system on a chip <ul><li>Intel uses Enpirion power management capability in its boards </li></ul><ul><li>Joint technology development to integrate power management functionality onto the microprocessor chip </li></ul><ul><li>Credible Customer reference for sales efforts </li></ul><ul><li>Potential to create a large new market for Enpirion </li></ul>Partnership Value Creation
  8. 8. Important Considerations <ul><li>Choice of Partners </li></ul><ul><li>Alignment of Goals and Motivations </li></ul><ul><li>Measurement of Progress </li></ul><ul><li>Resource Commitment </li></ul><ul><li>Protection of Strategic Value </li></ul>© Copyright 2008 Canaan Partners
  9. 9. Thank You

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