Reverse Innovation in
• Lots of people need to and want to learn: India,
Asia, BRICS and the rest of the world.
• At 315 million, India has the most students in world.
• The Asian population (including India) is 4.3 billion.
• A few billion are anxious to succeed in the 2nd
decade of the 21st Century, a VUCA environment
Expectations from India!
• Although India was in ancient times ' a land of the wise',
the problem at present is the co-existence of a few
'Islands of excellence' within large 'oceans of mediocrity'
• The BIG problem is a highly regulated, arrogant,
irresponsible and unaccountable education system based
• It is expected that innovative educational ventures from
India will set an example to the world and provide
unexpected growth opportunities The growth in this sector
will be larger than any other sector has ever seen.
A: About Educational
• Guiding Educational Philosophy: Thought
• 10 Thought Leaders ; 7 Path-breaking books
• “ If I have seen further it is by standing on the
shoulders of giants.”: Isaac Newton
• Evolving business models
• Burton R Clark ( The Entrepreneurial University)
• Clayton Christensen ( Personalisation of learning as
the Disruption in education)
• George Siemens with Stephen Downes (
Connectivism and MOOCs)
• Guy Claxton ( developing learning power)
• John Daniel ( massification of quality education)
• Ken Robinson ( learner uniqueness, creativity and creating
the right climate)
• Lev Vygotsky ( ZPD : Zone of Proximal Development and
MKO : More Knowledgeable Other)
• Ram Takwale ( importance of an always connected learning
• Richard Feynman ( learning to teach as the real learning),
• Salman Khan ( flipped teaching, chunking of learning and
• The key disruption
in education is not
the use of
se, but the
• " The customer rarely buys what the company thinks
it is selling him": Peter Drucker
• Who are our customers? What job do they hire
educational Institutes to do?
• Which elements of the system is non-core to the job
to be done? Which ones must be integrated to the
• We all learn differently.
Every Learner is unique:
• Howard Gardner's Multiple Intelligence;
• Myers Briggs Personality Test
• Learning Sensory Styles; VAK
• Carol Dweck's Mindsets Test
• Angela Duckworth's test of Grit:
• Disruption in business models have been the
dominant historical mechanism for making things
more affordable and accessible.
• Disruption is facilitated when historically valuable (
and expensive) expertise becomes commoditised
• Centralisation followed by de-centralisation.
• The de-centralisation that follows centralisation is
only beginning in education.
Blue Ocean Strategy
• Blue Ocean
Strategy: How to
Market Space and
• Renée Mauborgne
and W. Chan Kim
• Value Innovation= innovative value
• Create uncontested market space
• Make the competition irrelevant
• Create and capture new demand/market-space
• Blue Ocean Leadership
4 steps to BoS:Eliminate/
• Which of the factors that the Industry considers
axiomatic can be eliminated?
• Which should be reduced?
• Which should be raised well above the prevailing
• Which factors should be created that have not
• "The Long Tail" is a
powerful new force in
our economy: the rise of
the niche. As the cost of
drops dramatically, our
markets are shifting
from a one-size-fits-all
model of mass appeal to
one of unlimited variety
for unique tastes.
What does it imply?
• In a digital world, the bottlenecks between supply and
demand disappear and everything can become available
• This is an example of a new economic model for
business, one that is just beginning to show its power
• Instead of obsessing over market leaders at the head of
the demand curve, the new models of distribution push
many more products in the tail, which collectively can
create a new market as big as the one we already know.
Impact on education:
• Good bye to the Pareto Principle
• The freemium model
• Nano-learning Objects
• The learning satchet : ~10 minutes
• The learning capsule : ~5 minutes
• The learning nugget : ~3 minutes
• The learning moment : ~90 seconds
• The Kipling run : ~1 minute
• The learning pill : ~30 seconds
• Gyan Pal : ~24 seconds
Flipping the Classroom!
• Flip Your
• Reach Every
Student in Every
Class Every Day
• Jonathan Bergmann
• Aaron Sams
The essence of Flipping:
• In 'Flipped Learning' direct instruction moves from
the group learning space to the individual learning
space, and the resulting group space becomes an
interactive active learning environment.
• Nano-learning for pre-class 'first exposure'
• Active personalised learning during 'in-class' whole
• Mastery Learning evidence in 'post-class' session
• Clued In: How to
Again and Again
• Lewis P.
• Is not campus infrastructure alone
• Curriculum or content and IPR generated
• Accreditation or recognition by Government bodies
• Credibility and Trust will be more important
• But most important will be the learning
• Hence Experience Engineering
Capital: How to
People Love to
• Bertrand Cesvet
The Engines of
Conversational Capital( first 4)
• 1. Myths are the narratives that become part of the very fabric of
consumption because they provide important clues as to fundamental
meaning of that act.
• 2. Rituals are an essential part of how human beings create and
formalize meaning. The presence of ritual marks out an experience as
deeper in meaning - a phenomenon that is true for consumer
experiences, as well.
• 3. Exclusive Product Offering (E.P.O.) is about allowing consumers to
create an experience that asserts and actualizes their individuality; to, in
a world of six billion people, feel and be unique.
• 4. Relevant Sensorial Oddity (R.S.O.) is about challenging our senses
with something extraordinary, marking an experience as unique.
The Engines of Conversational
Capital ( the other 4)
• 5. Icons are signs and symbols that clearly demarcate a
consumption experience from any other.
• 6. Tribalism is about the power of a brand experience to
inspire the association of like-minded people.
• 7. Endorsement is not about celebrity — it's about how the
meaning and intensity of a brand experience naturally lead
to credible people organically endorsing it.
• 8. Continuity is a strong harbinger of reputation, a fact that
rests on the unity between what you promise, what people
expect and what you deliver.
• Vijay Govindarajan: Reverse
innovation is any innovation
that is adopted first in the
developing world. In the past,
reverse innovations have been
the rare exception to the rule,
but the phenomenon is
becoming ever more common,
and the implications for
multinationals are profound.
• In particular, thanks to the rise of reverse innovation: you must
innovate, not simply export, if you want to capture the mammoth
growth opportunities in the developing world. the stakes in emerging
economies are global, not local.
• Passing up an opportunity in the developing world today may invite
formidable new competition in your home markets tomorrow. legacy
multinationals must rethink their dominant organizational logic if
they are to win in an era of reverse innovation.
• Surprisingly, such innovations can defy gravity and flow uphill to the
rich world. Increasingly we see companies developing products in
countries like China and India and then distributing them globally.
Key Shifts in the 2nd decade
of the 21st Century:
• Scarcity to Abundance; The Long Tail is really about the
economics of abundance. New efficiencies in distribution,
manufacturing, and marketing are essentially resetting the
definition of what's commercially viable across the board.
If the 20th century was about hits, the 21st will be equally
• from education being dictated by politics and business,
both politics and business will be driven by education ;
• finally data will become more important than either the
course content/curriculum or the pedagogy
B: Specific Opportunities
• Listed below are 10 categories of educational
businesses, and a long tail of 15 bullets.
Considering variations within each category, this is
probably 50 opportunities.
• Putting India at the centre of
1: An Educational Apps
• Need for an Educational Apps store, that inspires
• Education apps can be big money makers over the
next few years, but to be revenue generating they
need to include in-app purchases.
• In future can be expanded to an online store for
educational products: Amazon, Flipkart, Myntra,
2: NAMASTE Planet!
• New Age Mobile Academy for Specially Talented
• Planet : Pioneers, leaders, ambitious, networked,
• Implementing 'heutagogy' suitable for self-directed
• A personalised learning environment " mobile first, wearable
next" with wireless Internet and flipped learning to
supplement and complement the 'ritualistic' educational
structures and is entrepreneurially driven
• All learners have a ' Learner Disposition Profile', updated
with certificates of prior competence, reports of diagnostic
tests and badges as evidence of learner achievement .
• Every Learner is assigned a mentor to manage the
cognitive, meta-cognitive and affective needs. Use of
learning Analytics will enhance the learning experience.
• Coding for all : Scratch, Python and many others
• Computational Thinking:
• Computer Based Maths
• Tinkering with digital systems
• Making with 3D Printers
• Gaming and Games Development
• Apps Development
• Academic : CBSE/ICSE/IGCSE/IB
• Personality: Grit, Character...
• 6 terms of 2 months a year: 6 week PBLs in each
• Learning is demonstrated as creations
3: School for life-long
• Pre-natal, neo-natal and pre-school learning;
• Programs for parents
• School for the 2nd half of life: an idea originally
suggested by Carl Jung
4: A Network of Independent
• Engineers, Doctors, Lawyers, Chartered Accountants
or Architects can all practice their expertise within
Government, a Corporate or independently.
• Qualified educationists would work independently.... as
teachers, diagnosticians, mentors, quality assessors,
curriculum designers, content creators etc
• A Professional Network of Independent Educators with
regulation and assurance of professional standards
5: Educational Diagnostics:
• Standard traditional IQ; . Emotional Quotient; Howard Gardner's
multiple intelligence (7) risk intelligence
• English Language Skills ( 4 main skills, further sub-divided, to
eventually have more than 10 skills)
• Thinking Skills:
• Critical Thinking; Analytical Thinking; Mathematical Thinking ;
• Creative Thinking ; Innovative Thinking: Entrepreneurial Thinking
• Merely giving results of various tests as reports is
not adequate, nor can these tests be entirely
• An educational diagnostician understands the
contexts and limitations of the instruments, and must
give a look at the results as well as provide
guidance to both parents and teachers in the use of
these test reports.
6: Next Generation Physical
• Chain of Generic learning lounges;
• learning Cafés; learning Gyms; learning Spas
• Maker Spaces;
• There was a time when almost every American child
learned in a one-room school.
• Reminiscent of our Gurukuls and the more recent
movement of our own 'Ekal Vidyalaya'.
7: Focus Chains:
• Language learning Gyms (From No English to Know
• Maths Gyms ( Overcoming Maths Phobia with the
help of Computers):
• Developing Computer Fluency ( add on programs) ;
• innovation development; entrepreneurship
development; thinkers, tinkerers and makers
8: A Universal Educational
• Anything you wanted to know about educational
matters, but didn't know whom to ask?
• JustDial; Askme etc. focused on
• Serving learners, teachers and parents
9: Educational Marketing
• The biggest challenge in an era of abundance is
matching resources to the target audience.
• A prospect is overwhelmed with available resources,
and recommendation engines are very useful.
• A focused educational marketing company that
leverages databases, learner profiles and social
media to connect learners to content that they need.
10:A one-stop advisory for
• An educational Observatory
• An independent specialist advisory organisation
whose opinions are sought by many. For instance
Seybold reports in field of printing;
• Organizations like McKinsey, Ernst and Young,
A long tail of educational
• A chain of Educational Malls
• A large (1000 acres) integrated 'education' City
• Training a million technicians in the skills of
• Centre for Financial Literacy
• Reality show on education ( Maths, English and
Science) : TV and new Media
A long tail... Continued
• Educational back-office services
• De-materialised degrees and certificates
• Games Based Learning Systems: epistemic value of
• Creativity and Innovation Spas
• Managerial/Computational Skills self-taught ( MBA/MCA
unbundled) in Hindi and other regional languages
A long tail....
• 21st Century Gurukul for 21st Century Gurus
• Certified Educational Diagnostician
• Certified Educational Data Scientists
• Educational Tourism for Global Citizenship