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Building Your Personal Brand
THE BIGGEST PERSONAL
ENTERTAINMENT BRAND
Great brands = Identifiable icons
, simple connections
Brand: Ryan Seacrest
WHY BUILD MY BRAND?
Big Companies, Big People
Great brands = Identifiable icons
, simple connections
Branding is a Modern Day Necessity
• “About two years ago I
realised I was no longer a
person but a brand” –
Martha Stewar...
Branding Makes You Recognisable
• “Your Brand is your FLAVA.
It’s the Essence of who you
are” – Ana Carrilho
• Brand disco...
Branding Makes You Desireable
 “They can’t hire you if they
don’t know you exist” – Ana
Carrilho
 Give the world a clear...
Branding Creates Opportunity
 Some people set trends, others
follow trends” – Ana Carrilho
 Your competition is BUSY
man...
Branding Puts You In Control
 “If you don't brand yourself, you can rest assured
that others are branding you. And lettin...
Who are you?
Motivation Questions
• What am I passionate about?
• What are my personal values?
• Where do I see myself in 5 years?
• Wh...
Brand Audit Tool - DESIGN
– D – Dreams, Passions, Calling, Purpose
– E – Experiences, Influences, Life Lessons
– S – Stren...
Who am I?
• Create a PERSONAL STATEMENT of 8 Words
– “If you can’t describe your position in eight words
or less, you don’...
What do you have to offer?
Positioning Questions
• What’s my current reputation?
• What’s my greatest strength?
• How am I different and how am I val...
What do I have to offer?
• Update your CV
– My CV has improved from last year on this date
in the following [...] ways
– M...
How do others see you?
Connection Questions
• Who do I know who can help me reach my goals?
• Who needs to know me so that I can reach my
goals?
...
How do others see me?
• Build up your Industry Network - Database of
industry professionals, promoters and bookers
– Impor...
PLAN For Your Success
• Brand YOU Objectives
– Be SMART
• Brand YOU Strategies
– Review your options and possible barriers...
Plan of Action
• Shoot showreels in different genres to showcase
your versatility
• Offer to MC at your local social
gathe...
Building Your Personal Brand
Thumiso Masoha
Marketing Consultant
tmasoha@cbdesolutions.com
076 912 2325
011 022 2223
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
Building Your Personal Brand - Thumiso Masoha
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Building Your Personal Brand - Thumiso Masoha

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Whether you’re looking for a new job, freelance work or just a place to file your inspiration, developing your brand identity is key to finding fulfillment, creating opportunities and making a meaningful contrbution. - Jam-packed with solid, sensible advice on branding yourself.’ helpful to people at all levels in business

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Building Your Personal Brand - Thumiso Masoha

  1. 1. Building Your Personal Brand
  2. 2. THE BIGGEST PERSONAL ENTERTAINMENT BRAND Great brands = Identifiable icons , simple connections
  3. 3. Brand: Ryan Seacrest
  4. 4. WHY BUILD MY BRAND?
  5. 5. Big Companies, Big People Great brands = Identifiable icons , simple connections
  6. 6. Branding is a Modern Day Necessity • “About two years ago I realised I was no longer a person but a brand” – Martha Stewart  Its up to YOU to create your BRAND and build up your career.
  7. 7. Branding Makes You Recognisable • “Your Brand is your FLAVA. It’s the Essence of who you are” – Ana Carrilho • Brand discovery is about figuring out what you want to do for the rest of your life
  8. 8. Branding Makes You Desireable  “They can’t hire you if they don’t know you exist” – Ana Carrilho  Give the world a clear and precise picture of who you are
  9. 9. Branding Creates Opportunity  Some people set trends, others follow trends” – Ana Carrilho  Your competition is BUSY managing their brands. Are YOU in control?
  10. 10. Branding Puts You In Control  “If you don't brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business.” – Ana Carrilho
  11. 11. Who are you?
  12. 12. Motivation Questions • What am I passionate about? • What are my personal values? • Where do I see myself in 5 years? • What is important to me? • What motivates me? • How would I like to see the world? • What contribution would I like to make?
  13. 13. Brand Audit Tool - DESIGN – D – Dreams, Passions, Calling, Purpose – E – Experiences, Influences, Life Lessons – S – Strengths, Skills, Knowledge – I – Internal Beliefs and Values – G – Goals, Priorities, Vision – N - Natural Gifts and Abilities
  14. 14. Who am I? • Create a PERSONAL STATEMENT of 8 Words – “If you can’t describe your position in eight words or less, you don’t have one” – Seth Godin • Do a VISION BOARD – Create a visual picture of your ideal career
  15. 15. What do you have to offer?
  16. 16. Positioning Questions • What’s my current reputation? • What’s my greatest strength? • How am I different and how am I valuable? • What characteristics make people intersted in me? • What’s my greatest accomplishment?
  17. 17. What do I have to offer? • Update your CV – My CV has improved from last year on this date in the following [...] ways – My primary “CV enhancing activity” for the next 90 days is [...]  Create a ONE PAGE AD for yourself - Imagine people are shopping for your services
  18. 18. How do others see you?
  19. 19. Connection Questions • Who do I know who can help me reach my goals? • Who needs to know me so that I can reach my goals? • What can I do to rapidly expand my professional network? • How can I add value to the members of my network? • How can I connect different members of my network for mutual value? • What can I do to nurture my network regularly?
  20. 20. How do others see me? • Build up your Industry Network - Database of industry professionals, promoters and bookers – Important additions to my network in the last 90 days include [...] • Create your Online Platform – LinkedIn page, Facebook page, Tumblr blog, MySpace, Twitter, Instagram account – My fanbase in the last 90 days has grown by [...]
  21. 21. PLAN For Your Success • Brand YOU Objectives – Be SMART • Brand YOU Strategies – Review your options and possible barriers • Brand YOU Implementation Plan – Commit to, track, monitor, and adjust your action plan?"
  22. 22. Plan of Action • Shoot showreels in different genres to showcase your versatility • Offer to MC at your local social gatherings, friend’s parties and church and get it recorded • Start a blog or website to journal your experiences on set, show recommendations • Record informational, inspirational segments for new recruits at your workplace • Create your own “show” and broadcast it on your own YouTube Channel
  23. 23. Building Your Personal Brand Thumiso Masoha Marketing Consultant tmasoha@cbdesolutions.com 076 912 2325 011 022 2223

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