Katrina Greeves

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Katrina Greeves

  1. 1. A social advantage:<br />providing exceptional customer service online.<br />
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  14. 14. How to get a social advantage:<br />Listen proactively & respond<br />Create valuable conversations<br />Commit for the long haul<br />
  15. 15. Who’s listening?<br />Photo by Nelson Mouellic, World Nomads Travel Photography Scholarship Winner 2009<br />
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  17. 17. SOURCE: Source: 2009 UK Tealeaf Survey of Online Consumer Behaviour, conducted by Harris Interactive<br />
  18. 18. See full twitter conversation using www.twonvo.com<br />
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  20. 20. follow @qftravelinsider<br />Monitor http://travellr.com<br />
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  24. 24. Invest in the right people.<br />
  25. 25. Listen & respond proactively.<br />
  26. 26. Create valuable conversations<br />Photo by Trent O’Donnell, World Nomads Flickr Group Member<br />
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  29. 29. follow http://twitter.com/garyvee<br />See more http://tv.winelibrary.com<br />
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  33. 33. (We’ve) seen increased traffic and participation online since we started focusing on social media <br />We&apos;re actually booking significantly more trips with guests who have found us online… <br />The biggest time commitment is simply generating quality content for our blog each day. <br />Andrew Bennett, Deneki Outdoors<br />http://blog.deneki.com/<br />http://www.deneki.com/<br />SOURCE: Top Secrets: 7 Common Mistakes Businesses Make When Going Online Page: 17 www.travelonlinepartners.com <br />
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  36. 36. Solve the problem in public … I promise you that you’ll see a positive response from that.<br />(Chris Brogan)<br />
  37. 37. Create & share interesting stories.<br />
  38. 38. Build trust: be authentic.<br />
  39. 39. Commit for the <br />long haul<br />Photo by Nelson Mouellic, World Nomads Travel Photography Scholarship 2009<br />Presentation Title Text<br />
  40. 40. Image courtesy of birgerking in Flickr <br />
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  44. 44. Commit to a long term, social strategy.<br />
  45. 45. Deliver great service, every time.<br />Listen & respond proactively.<br />Encourage & contribute to conversations.<br />Commit to a long term strategy.<br />
  46. 46. Photo by Mike LeeWorld Nomads Community Member<br />What will you do?<br />
  47. 47. Special thanks to:<br />@andrewhayes Travelonlinepartners.com<br />@xebidy Travelgeneration.com<br />@aussie_ian Travellr.com<br />@jessedee GlobalGossip.com<br />@samdaams Travellerspoint.com<br />
  48. 48. Social media useful links:<br />How to: tips for small businesses in travel, Social Media Starter Moves for Tourism,social media tips & tricks in depth <br />Who? Choosing the best people in your business to connect through social media. <br />Listen well: tools to track conversations include Google alerts or social mention. Low cost tools include trackur and postrank analytics.Others radian6, spiral16 and scoutlabs<br />Which social network? Global analysis of social networks by demographics<br />Managing your response: make every interaction count (how to managing what you say on social networks)<br />Learn from others’ mistakes<br />
  49. 49. WorldNomads.com<br />a part of every adventurous travellers journey.<br />Katrina Greeves<br />Partnership Manager – Asia Pacific<br />katrina.greeves@worldnomads.com<br />Skype: KatrinaGreeves <br />Tel: +61 2 8263 0426<br />Twitter: @k_nomad <br />

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