Julian Ledger

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Julian Ledger

  1. 1. HOW  WAS  IT  FOR  YOU? Julian  Ledger,  CEO  -­‐ YHA  Ltd Adventure & Backpacker Industry Conference 2010
  2. 2. length  of  stay  down  in  latest  International   thumbrella  Sept  2010 Backpacker  numbers  are  up  year  on  year  but  length   of  stay  and  spend  are  both  down,  according  to  the   latest  International  Visitor  Survey  from  Tourism   Research  Australia. Figures  for  the  year-­‐ending  June  30  2010  show   583,000  backpacker  visitors  compared  to  560,000   for  the  equivalent  period  in  2008/09. Adventure & Backpacker Industry Conference 2010
  3. 3. -­‐ thumbrella   Sept  2010   Quarterly  analysis  of  the  latest  International  Visitor   Survey  (IVS)  by  YHA  Ltd  has  revealed  a  starkly   different   and  more  gloomy   picture  than  year-­‐on-­‐ year  comparisons  of  backpacker  numbers. Figures  for  the  quarter  ending  June  30  2010  reveal   111,000  backpacker  visitors  spent  8,505,000  nights   and  A$632  million  in  Australia.    However,  figures  for   the  same  quarter  in  2009  show  there  were  8,000   more  visitors  at  119,000  spending  9,469,000  nights   and  A$766  million. Adventure & Backpacker Industry Conference 2010
  4. 4. Thumbrella  through  the  year DIAC  confirms  industry's  worst  fears  as  WHM  visa  grants  suffer   dramatic  fall   The  Department  of  Immigration  and  Citizenship  has  confirmed  the  industry's  worst-­‐kept  secret  -­‐ Working  Holiday  Maker  (WHM)  visa  grants  are  suffering  a  dramatic  decline  year-­‐on-­‐year World  Cup  won't  hit  inbound  adventure  travel  numbers  -­‐ but  the   return  of  the  ash  cloud  might The  soccer  World  Cup,  which  kicks  off  on  June  11,  will  not  adversely   The  strong  Australian  dollar  versus   the  weak  pound,  a  lack  of  jobs  and  competition  from  Asian  destinations  are  all  conspiring  to  make  this  winter  one  of  the   Backpackers  flock  to  the  fields  as  GFC  makes  hospitality  work   scarce  in  the  cities The  global  financial  crisis  is  forcing  backpackers  to  look  for  harvest  work  due  to  a  shortage   of  hospitality  and  bar  jobs  in  cities,  according  to  National  Harvest  Labour  Information  Service  (NHLIS)  manager   Grounds  for  cautious  optimism,  but  things  could  get  worse  before   better everyone  I  speak  to  seems  to  be  20  per  cent  down. my   research  is  based  on  about  10   but  the  20  per   Adventure & Backpacker Industry Conference 2010
  5. 5. Backpacker  industry  trends What  data  have  we  got? International  Visitor  Survey  (IVS)   40,000  exit  surveys Survey  of  Tourist  Accommodation  (STA) includes  survey  of  all   hostels  with  at  least  25  beds Tourist  Visa  and  Working  Holiday  Visa  Statistics  -­‐ Department   of  Immigration Airport  arrivals Our  own  numbers   arrivals,  nights,  sales,  passengers,  online   multiple  operations Adventure & Backpacker Industry Conference 2010
  6. 6. Adventure & Backpacker Industry Conference 2010
  7. 7. General  inbound  market Adventure & Backpacker Industry Conference 2010
  8. 8. Backpacker  visitors  by  state 2006 2007 2008 2009 2010 NSW 408 79 429 77 445 79 441 79 458 79 Vic 234 45 259 47 253 45 254 45 259 44 Qld 344 67 352 63 360 64 363 65 368 63 SA 91 18 103 19 91 16 93 17 99 17 WA 93 18 104 19 103 18 107 19 97 17 Tas 39 8 40 7 44 8 42 7 36 6 NT 121 23 124 22 112 20 120 21 121 21 ACT 36 7 37 7 36 6 39 7 36 6 Total 517 100 556 100 564 100 560 100 583 100 Adventure & Backpacker Industry Conference 2010
  9. 9. Backpacker  nights  by  state 2006 2007 2008 2009 2010 NSW 11483 31 12,569 31 12,355 31 13,361 31 13655 32 Vic 5,747 16 6,137 15 6,019 15 6,561 15 6514 15 Qld 10,207 29 12,570 31 12,573 32 14,021 32 13688 32 SA 1,523 4 1,553 4 1,610 4 1,693 4 1749 4 WA 3,736 11 4,519 11 4,449 11 5,002 11 4129 10 Tas 610 2 788 2 819 2 775 2 684 2 NT 1,238 4 1,315 3 1,209 3 1,473 3 1651 4 268 349 1 471 1 414 1 683 2 664 2 Total 34,893 100 39,922 100 39,449 100 43,570 100 42734 100 Adventure & Backpacker Industry Conference 2010
  10. 10. Adventure & Backpacker Industry Conference 2010 Backpacker  visitors  by  state
  11. 11. Accommodation  used  by   backpackers 2008/9  Nights 2009/10  Nights Hotel,  resort,  motel,  motor  inn 1,484 3 1,406 3 Backpacker  hostel 15,026 34 14,379 34 Rented  house/flat 13,869 32 14,449 34 Home  of  friend/relative 4,403 10 4,686 11 Caravan  park/commercial  camping  ground 1,774 4 1,607 4 Caravan/camping  by  side  of  the  road 871 2 745 2 Educational  institution 1,584 4 1,485 3 Homestay 2,726 6 2,072 5 Other 1,826 4 1,877 4 TOTAL 43,563 100 42,706 100 2010 Adventure & Backpacker Industry Conference 2010
  12. 12. Adventure & Backpacker Industry Conference 2010 Accommodation  used  by   backpackers
  13. 13. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 No.ofBackpackervisitors NSW Victoria QLDSource: IVS (TRA) The changes to the Working Holiday Maker Visa in 2005/06 has fuelled growth in the number of backpackers Adventure & Backpacker Industry Conference 2010 International  backpackers  to  visitor  hostels  in   NSW,  Victoria  and  QLD  -­‐ rolling  annual  time   series
  14. 14. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 No.ofBackpackerNights New South Wales Victoria QueenslandSource: IVS (TRA) Adventure & Backpacker Industry Conference 2010 International backpacker nights spent in visitor hostels in NSW, Victoria and QLD - rolling annual time series
  15. 15. 0% 10% 20% 30% 40% 50% 60% 70% %shareofbackpackervisitors NSW Victoria QLD Source: IVS (TRA) Adventure & Backpacker Industry Conference 2010 State % share of international backpacker visitors to visitor hostels in Australia - rolling annual time series
  16. 16. 0% 5% 10% 15% 20% 25% 30% 35% 40% %shareofhostelnights New South Wales Victoria QueenslandSource: IVS (TRA) State % share of international nights in visitor hostels in Australia - rolling annual time-series Adventure & Backpacker Industry Conference 2010
  17. 17. Backpacker  Visitors Adventure & Backpacker Industry Conference 2010
  18. 18. Backpacker  Visitor  Nights Adventure & Backpacker Industry Conference 2010
  19. 19. Backpacker  Expenditure Adventure & Backpacker Industry Conference 2010
  20. 20. Adventure & Backpacker Industry Conference 2010
  21. 21. Adventure & Backpacker Industry Conference 2010 Working  Holiday  Visa  -­‐ Grants 0 20 40 60 80 100 120 140 160 180 200 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Persons  (.000)
  22. 22. Working  Holiday  Visa   Grants  seasonality Adventure & Backpacker Industry Conference 2010
  23. 23. Hostel  summary Adventure & Backpacker Industry Conference 2010
  24. 24. State  performance Guest Nights Occupied NSW NT Qld Bed Occupancy NSW NT Qld Adventure & Backpacker Industry Conference 2010
  25. 25. Adventure & Backpacker Industry Conference 2010 Average  Bed  Rate
  26. 26. Adventure & Backpacker Industry Conference 2010 Average  Bed  Rate
  27. 27. Adventure & Backpacker Industry Conference 2010 Revenue  Per  Available  Bed
  28. 28. Adventure & Backpacker Industry Conference 2010 Revenue  Per  Available  Bed
  29. 29. FIFA  World  Cup 2002 Japan and Korea 2006 Germany 2010 South Africa 2014 Brazil (13 hours behind Aust) 2018? Belgium/Netherlands, England, Russia or Spain/Portugal 2022? Australia, USA, Japan, Korea or Qatar Adventure & Backpacker Industry Conference 2010
  30. 30. Adventure & Backpacker Industry Conference 2010
  31. 31. Adventure & Backpacker Industry Conference 2010
  32. 32. Adventure & Backpacker Industry Conference 2010
  33. 33. Adventure & Backpacker Industry Conference 2010
  34. 34. Adventure & Backpacker Industry Conference 2010
  35. 35. Adventure & Backpacker Industry Conference 2010
  36. 36. Backpacker  Accom  in  Australia      -­‐ June  2010  snapshot 386hostels (down 18) 46,091bed spaces (up 363)3,265people employed $1.4Bn Estimated total investment in backpacker accom 3 millionguest arrivals (- 2%) 8.6 millionguest nights (- 5%) 51.4%average occupancy (down from 54.5%) 2.9 nights Average length of stay $237MTakings (down $10M) Adventure & Backpacker Industry Conference 2010

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