Drive revenue with preventive maintenance

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The average shop lost over $100,000 in revenue last year from missed preventive maintenance opportunities. Our program makes it easy for you to engage customers at the right time to drive revenue!

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  • Average customers served per month (500) x increase in PM penetration rate (5%) x average spend by car owner ($100) x months (12) = $30,000 in additional revenue“How’s Your Business? 2011” report that showed the average ASA shop was only getting 39 percent of its work from maintenance services (AutoInc., December 2011). The report went on to say that 57.4 percent of vehicle owners are performing regular preventive maintenance on their cars.Average number of appointments per year (6,000) x average PM rate of 39% = 2,340 Average number of appointments per year (6,000) x average customer PM rate = 3,444Average missed PM opportunities (1,104) x average cost of opportunity ($100) = What’s your current PM penetration rate?What marketing tools do you use to drive your PM penetration rate?You do X customers per monthWhat do you charge for a standard oil change & tire rotation?How much additional revenue would you see from increasing your PM penetration rate by 5%
  • Average customers served per month (500) x increase in PM penetration rate (5%) x average spend by car owner ($100) x months (12) = $30,000 in additional revenue“How’s Your Business? 2011” report that showed the average ASA shop was only getting 39 percent of its work from maintenance services (AutoInc., December 2011). The report went on to say that 57.4 percent of vehicle owners are performing regular preventive maintenance on their cars.Average number of appointments per year (6,000) x average PM rate of 39% = 2,340 Average number of appointments per year (6,000) x average customer PM rate = 3,444Average missed PM opportunities (1,104) x average cost of opportunity ($100) = What’s your current PM penetration rate?What marketing tools do you use to drive your PM penetration rate?You do X customers per monthWhat do you charge for a standard oil change & tire rotation?How much additional revenue would you see from increasing your PM penetration rate by 5%
  • Average customers served per month (500) x increase in PM penetration rate (5%) x average spend by car owner ($100) x months (12) = $30,000 in additional revenue
  • Drive revenue with preventive maintenance

    1. 1. Preventive Maintenance Program Find. Engage. Grow!
    2. 2. Maximize your investment• Go beyond finding customers• Maximize your investment by using our new preventive maintenance (PM) program
    3. 3. Why preventive maintenance?• the average shop is missing out over $100,000 in revenue a year• ASA - “Increasing PM penetration is the quickest way to grow your business”• Bottom-line: PM drives revenue!
    4. 4. How our program is different• Context based engagement• You never miss another opportunity• Saves time• No setup/monthly or annual fees
    5. 5. Their context, your profits• Car owners sign up for personalize PM alerts – Opting in – Expected engagement• Notified when PM is needed – Based on car owners context• Easy to act – 2 clicks to schedule an appointment – No coupons or discounts needed for action
    6. 6. Never Miss Another Opportunity• …. because your service advisor “forgot” or was “too busy”• PM alerts are delivered to right their inbox
    7. 7. Saves you time• Appointment requests delivered automatically to your inbox• Includes all the important details• Flexible to meet your work flow – All appointments are scheduled a week or more advance – Times are approximate (i.e. morning)
    8. 8. Example
    9. 9. Pay for performance not hype• No Setup fee• No monthly/ annual fees• You only pay for scheduled appointments
    10. 10. Questions? Contact me at 715-316-3359 orJStojan@ThriftyWrench.com

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