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Social Network Marketing: Integrate Real Life with Online

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Business owners understand that social media, e-commerce and websites are powerful tools, but how can you strategically capitalize on these innovations? In this two-part series, you will learn valuable and practical tips for developing a social media strategy for your business, identify social media platforms to incorporate, and learn social network marketing time management strategies.
• Part 1: How to Develop a Strategy Specific to Your Business
• Part 2: Social Media Tools and Secrets and Time Management Tips

This program is intended for business owners who need to revise their existing social media strategy to generate leads for their business.

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Social Network Marketing: Integrate Real Life with Online

  1. 1. Social Network Marketing Integrating Real Life with Online Presented by Kristin Slice, MA Maricopa Small Business Development Center
  2. 2. Me: Kristin Slice, MA Business Analyst, SBDC Certified Social Media Strategist Entrepreneur You:?
  3. 3. 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line - 2014, B2B Marketer
  4. 4. 51 %percent of local merchants get at least one online marketing sales call a week, with 10 % getting called almost on a daily basis.
  5. 5. All resulting in:
  6. 6. Everything I know about marketing…
  7. 7. Roadmap • Key Elements to Marketing • Putting Together Your Strategy • Executing Your Strategy
  8. 8. https://conversationprism.com/
  9. 9. Conversation Prism Using the traditional definition, a prism separates white light into a spectrum of colors. The “white light” in this case, is the focused stream of conversations that are often grouped, but not separated by voice, context, source, or outcome. We take this beam of dialog and blast it into a spectrum of discernible light, let’s call it enlightenment, to see, hear, learn and adapt. We quite literally bring conversations to light. Used figuratively, it references the clarification or distortion afforded by a particular viewpoint…for example, “We view conversations across the networks through the prism of our social dashboard.”
  10. 10. Key Elements to Marketing Definitions: • SEO • Social Media • E-Commerce • PPC
  11. 11. Habits: • Value Based • They are “big brand” aware Key Elements to Marketing
  12. 12. Value: • Eliminates Time and Space Barriers • Leverage Time and Resources • Small Businesses are Lead by Real Humans Key Elements to Marketing
  13. 13. Watcha got there? I’ll take it! Key Elements to Marketing Marketing Versus Sales
  14. 14. Your all beautiful unique butterfly's…. Your strategy should be unique.
  15. 15. Part II Putting Together Your Social Network Marketing Strategy
  16. 16. Putting Together Your Strategy Questions to Ask Yourself: • What is your goal? • How does your target audience use social media, when purchasing your product or service? • What resources do you have available?
  17. 17. Putting Together Your Strategy
  18. 18. Putting Together Your Strategy Selling Online and E-commerce: - A REALLY REALLY GOOD website - Major resources - Etsy, Amazon, Bloggers
  19. 19. Part III Executing Your Strategy
  20. 20. Part III Executing Your Strategy Overview of effort: • Plan - 2 weeks • Execute - 2-4 weeks • Launch • Promote - 2-6 weeks • Measure - ongoing
  21. 21. Executing Your Strategy Planning • Panning - 1 hours of planning saves you 10 hours of doing • Start planning 4-6 weeks out (content to be created, editorial plan) • Social media is a team sport • Create visual and written content
  22. 22. Executing Your Strategy Execute • Gather followers • Post, interact, listen • Think of promotion as you create and use this to help you develop ideas or effort and research, it could be a better blog post, slide share, Facebook post or Tweet. • Create assets and promotional images - including email header, landing page image, blog CTA and social promotion images during this process
  23. 23. Executing Your Strategy Promote • Use hashtags for organizing the conversation online • Send an internal notification after launching the campaign in hopes that they will promote it to their own audiences -- the assets, pre-defined tweets, links to the article, etc • Optimize email for sharing by including social icons, or including CTAs asking people to share the piece of content • Update nurturing emails with this specific content based on their actions to break up the monotony of typical email campaigns
  24. 24. Executing Your Strategy Promote (tips) • Post on launch day to LinkedIn, where your customers and other professionals in the space are (once a week for a few months after that - depending on success of content) • Amplify messages with ads • Change your Facebook cover photo with an image / graphic showcasing the new material • Post a video on Facebook so you can boost it to targeted audiences • Create an offer as an ad on Facebook that might offer targeted audiences a discount to use your product • Pin a tweet to the top of your feed - tweets with images generate 55% more leads than those that don't
  25. 25. Final Trends to Consider Mobile More people access the internet through mobile devices than desktops(Google) Content is not king, Value is QUEEN! 78% of CMOs believe custom content is the future of marketing. It’s not clear what the other 22% are thinking. (SocialTimes) Old School is the New School 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.
  26. 26. Activity Review 2 - 3 businesses with successful social media accounts. What do you see? Discuss
  27. 27. Next Steps Follow 2-3 Business for 1 Week Start Building Your Strategy Next Class: Tuesday, 1/31 9:00

Business owners understand that social media, e-commerce and websites are powerful tools, but how can you strategically capitalize on these innovations? In this two-part series, you will learn valuable and practical tips for developing a social media strategy for your business, identify social media platforms to incorporate, and learn social network marketing time management strategies. • Part 1: How to Develop a Strategy Specific to Your Business • Part 2: Social Media Tools and Secrets and Time Management Tips This program is intended for business owners who need to revise their existing social media strategy to generate leads for their business.

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