Before the world of e-branding and internet is  discussed, I would like to share an originalincidence which happened with ...
In India, google com is god of search engine, this I came to know in order tocreate my first email id with yahoo com I wen...
But, now without internet, life gets crippled One must have an email id and ifyou are businessman, you should have a websi...
is you meant one fourth and more benefits ? Simply I had to reply with a morepleasant smile while feeling pity on his know...
One has to be in the ambit of internet world and without brand written on evena tea stall, a tea vender does not sell tea ...
Even voice calling i e VOIP is also possible through internet Even the onlineTV culture has suddenly seen a surge, this al...
Devis fenetre
Before-The-World-Of-E-Branding-And-Internet-Is-Dis103
Before-The-World-Of-E-Branding-And-Internet-Is-Dis103
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Before-The-World-Of-E-Branding-And-Internet-Is-Dis103

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Before-The-World-Of-E-Branding-And-Internet-Is-Dis103

  1. 1. Before the world of e-branding and internet is discussed, I would like to share an originalincidence which happened with me long backwhen I was new to internet .I happened to be with my client some nine years back and the client being a big businessman who had one leg always in abroad countries simply askedme for my e-mail id and I had to struggle withhis eyes to somehow manage to say that yes I have an email id but it got blocked and so I will intimate the new one. But, the fact was I was not having one. This was India someyears back or atleast I was backward with the usage of internet.Devis fenetre
  2. 2. In India, google com is god of search engine, this I came to know in order tocreate my first email id with yahoo com I went with my brother and asked howto make an email id, he told me a long route that was to open google com andthen write yahoo com and then click on it and then there will be an option ofnew registration for an email id It was nice to create a email id finally I washappy as well as shocked as to how if I have created a mail id cannot be usedby other person and mine will be unique, how yahoo can know about mycreating of email But, it happened with a MBA graduate of India some nineyears back
  3. 3. But, now without internet, life gets crippled One must have an email id and ifyou are businessman, you should have a website otherwise you will be out ofreach by potential customers Even people take you as outdated person orbusinessman if you donÂ’t have a well designed website One fine day agentleman happened to visit my office at dawn hours while I was about toleave the office , he was talking about expansion of business and was talkingthat he has increased the annual budget for advertisement as withoutadvertisement , now business is getting more competitive It was more than anhour, he went on explaining about the advertisement benefits without even asingle question of curiosity was thrown on him about advertisement But,because the unawareness of his misconception made me to finally involvemyself and had to stop in the mid way to address him, what if your budget isreduced to one fourth in advertisement and you get more benefit and resultthen ever The man before me just got stunned and stared at me as if I hadabused me , then with a cunning smile, ofcourse by such time he wasconsidering himself to be smarter as he was sharing his expertise in businessthrough advertisement , asked , is
  4. 4. is you meant one fourth and more benefits ? Simply I had to reply with a morepleasant smile while feeling pity on his knowledge that offline print media is allfor him about advertisement I had to say rather shower various questions onhim, some of them were a) Have you ever cared why people are advertising somuch on internet? b) Have you ever thought why big brands are shifting tointernet while cutting their advertisement budget? c) Have you ever thoughtwhy our politicians namely Shri L K Advani had to launch a nice website for thepurpose of reaching voters in lieu of polls to be held in India in 2009? d) Whye-filing of income tax return has become necessity for HNI and companies? e)Why e-payment of taxes is compulsory for big companies? f) Whye-governance is being talked like anything? g) Why even TV channels arehaving their uptodate website and at times showing their Devis fenetre websiteurl for more information? The gentleman was more in shocked condition asupto sometime before he was thinking me to be a fool and now he felt that hewas the fool as his pale colour of face was describing it all Realising thesituation of loss made by him going on his mind, I politely told him, gone is thetime when print media was everything for the purpose of advertisement, it isthe e-age which is of internet Internet is the greatest invention of this centuryas it is gold mine of information and solutions for each and every person onthis world Business is being conducted through the help of e-commerce sohow can one survive and miss the bus of e-branding Especially when decisionmakes are online through out their working hours and the sellers andbusinessman cannot afford to miss the business cycle while keepingthemselves aloof with offline status
  5. 5. One has to be in the ambit of internet world and without brand written on evena tea stall, a tea vender does not sell tea as well So, merely having a websiteeven cannot be a solution to business worries, but it is e-brand which canmatter and bring a logical difference to business existence The prices ofadvertisement is much much lesser and viability and visibility is enormous asany person, at anytime and from anywhere can access your information andcontact you at ease without travelling to your place , but through a computer orlaptop on his desk To add the importance, it is now well known as per thelatest research by a leading institute of world that internet media hassurpassed the media in effectiveness and is neck to neck with TV media evenin largest penetration Since, young generation is net savvy and their worldrevolves and starts with internet if they are into business So the proverb, outof sight is out of reach is suitably applicable for internet presence Thedependency of people for information is that much that people cannot afford toread, people cannot afford to watch TV,as they donÂ’t get that much time, butthey being online for most of the time try to finish every work via internet andmailing Hence, the innovative video conferencing is the current media indemand also possible through internet
  6. 6. Even voice calling i e VOIP is also possible through internet Even the onlineTV culture has suddenly seen a surge, this all shows how optimistic ourentrepreneurs are towards e-business God knows what more to come throughinternet, so still if one feels happy without internet branding, then it will be attheir risk Since, decision makers are online , they try to complete the entirework through internet and entire world has shrinked to internet world andhence social networking sites have evolved and have even became a tool forexploring new business contacts and expanding the business horizons Since,decision makers are online , they try to complete the entire work throughinternet and entire world has shrinked to internet world and hence socialnetworking sites have evolved and have even became a tool for exploring newbusiness contacts and expanding the business horizons This all made thegentleman to ask , can you suggest as to how to go for e-branding , I had onlyone suggestion go for proper platform which can give you internationalexposure, be it online exhibitions, products launch et all The author is thebusiness editor of
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