Quarterly briefing agil sein

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Quarterly Technology Briefing, September 2013, Berlin/Hamburg Germany

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Quarterly briefing agil sein

  1. 1. Quarterly Briefing Berlin/Hamburg, September 2013
  2. 2. Case Study “Agil sein” statt “Agil vorgehen”
  3. 3. Sprecher Claude Muller Michael Schultheiss Head of New Distribution Capability (NDC) Business Development Manager mullerc@iata.org mschulth@thoughtworks.com Birgitta Böckeler Lead Consultant/Developer birgitta@thoughtworks.com @birgitta410
  4. 4. Flugplan !   IATA & NDC !   “Agil sein” statt “Agil vorgehen” !   Q&A
  5. 5. IATA - International Air Transport Association Simplifying the Business © COPYRIGHT IATA 2013
  6. 6. Ö www.iata.org/stb Simplifying the Business © COPYRIGHT IATA 2013
  7. 7. EXECUTIVE SUMMARY ä  New Distribution Capability is an IATA-led collaborative industry initiative to build an open Internet-based data messaging standard for use in indirect distribution channels ä  This is the modernization of 40-year-old data exchange standards developed before the Internet was invented ä  NDC will enable greater transparency and choice for consumers through comparison shopping ä  NDC will close the gap in product availability between the direct and indirect channels Simplifying the Business © COPYRIGHT IATA 2013
  8. 8. AIR TRAVEL SHOPPING TODAY ä  Via the indirect channel w  Search by city pair and date w  Compare on price or time w  Limited product information Simplifying the Business © COPYRIGHT IATA 2013
  9. 9. AIR TRAVEL SHOPPING TODAY ä  Via the direct channel, i.e. airline websites w  Internet gives airlines opportunity to present complete offers directly via their websites w  Airlines compete on full scope of products & services Simplifying the Business © COPYRIGHT IATA 2013
  10. 10. AIR TRAVEL SHOPPING TODAY ä  Consumers can see the difference, personalize offers, and get more choices via the direct channel Simplifying the Business © COPYRIGHT IATA 2013
  11. 11. COMPARISON: HOTEL SHOPPING TODAY ä  Why isn’t the indirect air travel channel more robust, like shopping for hotel rooms? w  Search by ratings and deals w  Compare on value to consumer w  Rich product information Simplifying the Business © COPYRIGHT IATA 2013
  12. 12. DISTRIBUTION TOMORROW ä  Vision of a NDC-enabled industry w  Airlines, travel agents and third party systems are already connected today but lack inter-operability w  NDC provides a standard for those connections w  Having a “standard” translates to lower development costs and higher implementation speed w  The standard also facilitates content aggregation and consequently comparison shopping Simplifying the Business © COPYRIGHT IATA 2013
  13. 13. DISTRIBUTION TOMORROW Ö CUSTOMER Ö INDIRECT CHANNEL Ö NDC Ö OFFER Ö BUILT FROM FILED Ö SCHEDULES & FARES Ö RICH CONTENT Ö COMMON STANDARD Ö AGGREGATOR Ö OFFER Ö RICH CONTENT Ö SABRE Ö TRAVELPORT Ö AMADEUS Ö NEW ENTRANTS Ö OAG Ö ATPCO Ö FARES Ö AVAILABILI Ö SCHEDULE TY S Ö OFFER Ö DIRECT CHANNEL Ö TRAVEL AGENT/OTA Ö E-COMMERCE/WEBSITE Ö AIRLINE RESERVATION & INVENTORY SYSTEMS Simplifying the Business © COPYRIGHT IATA 2013
  14. 14. NDC DEMONSTRATOR ä  The art of the possible – What NDC could look like ä  Show the benefits of the NDC standard and dispel misconceptions. ä  ThoughtWorks selected – agile methodology, design perspective, facilitation skills, inception / fuzzy front-end. Simplifying the Business © COPYRIGHT IATA 2013
  15. 15. IATA-Mitglieder Aggregatoren TMCs (Travel Management Companies) OnlineReisebüros
  16. 16. Inception Design und User Experience Domäne Kurzlebig Offline Ungewöhnlicher Endbenutzer “Keine Anforderungen” Technologien
  17. 17. “Dann sind wir uns ja einig!” “Oh…” “Aah!” “Wir sind uns einig.”
  18. 18. “WOW-Effekt”
  19. 19. Ziele & Prioritäten Skizzen & Szenarien Technischer Entwurf
  20. 20. n/ ig es D X U
  21. 21. o em D
  22. 22. Design und UX •  •  •  •  •  Schnell in den Browser Skills im Team Ständiges Feedback Wiederverwendung freier Resourcen Schnelle Evaluation von JavaScript-Bibliotheken
  23. 23. GDS ricing ket P Tic Fare lasses C Segments DDX SBT Interlining Ancillaries TMC OTA ATPC PADIS vers Stopo O
  24. 24. TMC Prozesse
  25. 25. TMC Prozesse
  26. 26. Testdaten
  27. 27. Hamburg Genf
  28. 28. Standup Tagesplanung Catchup am Nachmittag Team-interne Story Showcases Showcase 1x wöchentlich Retrospektiven alle 1-2 Wochen
  29. 29. Domäne •  Ständiges Feedback… •  … von einer breiten Auswahl an Stakeholdern •  Kommunikation im verteilten Team
  30. 30. Tech
  31. 31. Offline benutzbar
  32. 32. t wie möglich pel und effizien So sim
  33. 33. *.js  
  34. 34. Bower *.js  
  35. 35. Bower *.js   Build
  36. 36. Bower *.js   Build
  37. 37. Bower *.js   *.jade   Build *.css   *.html   *.js  
  38. 38. Bower *.js   *.jade   Build *.css   *.html   *.js  
  39. 39. Bower *.js   *.jade   Build *.css   *.html   *.js  
  40. 40. Bower *.jade   *.js   *.scss   Build *.css   *.html   *.js  
  41. 41. jQuery Underscore RequireJS Mousetrap ChardinJS
  42. 42. Kontinuierliches Feedback Continuous Deployment
  43. 43. *.js   *.jade   *.scss   Deployment
  44. 44. *.js   *.jade   *.scss   Deployment
  45. 45. *.js   *.jade   *.scss   Deployment Build Laptop
  46. 46. *.js   *.jade   *.scss   Deployment *.html   *.css   *.js   Build Laptop
  47. 47. *.js   *.jade   *.scss   Deployment *.html   *.css   *.js   Build Laptop
  48. 48. actions nd inter viduals a and tools Indi e sse s over proc Responding t o change over fo software Working ocumentation d prehensive over com llowing a pl an Customer collaboration over contract negotiation
  49. 49. “Simplicity – the art of maximizing the amount of work not done – is essential.”
  50. 50. “Deliver working software frequently.”
  51. 51. “At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.”
  52. 52. “Welcome changing requirements, even late in development.”
  53. 53. “Working software is the primary measure of progress.”
  54. 54. “Continuous attention to technical excellence and good design enhances agility.”
  55. 55. Simplicity Reflect, tune and adjust Welcome changing requirements Deliver frequently Working software is the primary measure of progress. Continuous attention to good design
  56. 56. COLLABORATION - THOUGHTWORKS ä  Delivered a vision of a new shopping experience for air travelers in just nine weeks !!! ä  Agile! Four days of workshops as starting point. First working prototype produced in just two weeks and then refined and extended using an iterative approach. ä  Agile!! Regular showcases meant that issues were picked up and fixed before they could have a disruptive effect. ä  Agile!!! Able to work flexibly and take on different roles when bottlenecks were on the horizon. ä  Impressed with how quickly ThoughtWorks was able to get up to speed. Starting from blank canvas, demonstrator was delivered just three months after project kick-off. Very impressive! Simplifying the Business © COPYRIGHT IATA 2013
  57. 57. Q&A
  58. 58. Vielen Dank! Claude Muller Michael Schultheiss Head of New Distribution Capability (NDC) Business Development Manager mullerc@iata.org mschulth@thoughtworks.com Birgitta Böckeler Lead Consultant/Developer birgitta@thoughtworks.com @birgitta410 Mehr Informationen: www.iata.org/stb www.thoughtworks.com/clients/iata www.thekua.com/atwork/2013/05/being-agile-instead-of-doing-agile

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