Pigs everywhere!!! Where are the Snow Whites?!?
Where does your company/division
measure on the pig test?
Some organizations create a different Pig and call it a
Snow SNOW White
Differentiating in the market place is not
about making a different piG!
It’s about creating snow Whites!
There are pigs everywhere!
What a tremendous opportunity!!!!!
iT doesn’t take magic to convert a piG
into a snow White
Regulated industry eg. Insurance
Commodity grain buying industry
What pain points are we and our customers
putting up with?
Bad roads – potholes
Retail check out
Why should people avoid potholes? Why can’t they seek them out?
Why should people go to the shortest line? Why can’t they go to the
It’s often easier, cheaper and more fun
pain points into +ve engagement points
than it is to eliminate them
ALL ORGANIZATIONS ACROSS INDUSTRIES ARE SIMILAR
CUST ENGAGEMENT THRU LATERALS
Eli Lily Innocentive
MNYL Insurance in a box
We tend to look at our customers in a uni-dimensional
manner: we, our context, our customers.
Customers are extremely multi-dimensional: How do other
industries interact with them?
MONDAY MORNING THOUGHTS
Customer engagement should be Easy Effortless Enjoyable –
Any department/function can create a Snow White and
transform Customer Engagement
Stories differentiate and create engagement. What’s the story?
We don’t buy a product wrapped in a package as much as we
buy a story wrapped in a product.
If an idea has jumped a couple of industries it’s probably
applicable to your industry as well. Eg. Sachetization
THURSDAY EVENING CHHOTA PEG THOUGHT…
The intent of doing business is never to fit-in.
The intent is to change the game!!!
Think Snow White!!