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E-commerce innovations in China

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E-commerce innovations in China

  1. 1. E-COMMERCE INNOVATIONS IN CHINA How China Approaches E-Commerce and How You Can Learn From It
  2. 2. THE HUMAN EVOLUTION 2
  3. 3. GOING “CYPER” 3
  4. 4. PHOTO-STERIALIZATION 4 NO WIFI = BAD RESTAURANT
  5. 5. 5 The ubiquity of Internet fostered a new revolution…
  6. 6. RISE OF THE OTAKU…OR NERDS 6 PROBABLY THE MOST FAMOUS NERD
  7. 7. RISE OF THE OTAKU…OR NERDS 7 Living in the second dimension…
  8. 8. HYPERCOMPETITION OF ONLINE SHIOPS 8
  9. 9. THE WAR 9 57 11.11 500 ! ~ 7.46 b EUR
  10. 10. HOW MUCH DOES IT COST TO SEND A PARCEL FROM MADRID TO HAMBURG AND GET IT DELIVERED THE NEXT DAY?
  11. 11. 11 The result?
  12. 12. 12
  13. 13. 16 Design of platforms gravitate together very quickly…
  14. 14. 19 How do disruptions happen?
  15. 15. DISRUPTOR PATTERNS 20 ▫︎The Integrator ▫︎The Localizer ▫︎The Boundary Pusher ▫︎The Empathizer
  16. 16. 21 The Integrator: People do not use tool as an end, but a means to an end.
  17. 17. WECHAT THE HOLY PORTAL 22 Money Transfer Money Funds Mobile Payment Travel
  18. 18. INTEGRATION REQUIRES A ECOSYSTEM 23 ▫︎Government regulations ▫︎Banks ▫︎Points of Sale ▫︎Universal Availability of Devices / Apps ▫︎Better Security ▫︎Lower Concerns for Privacy
  19. 19. 24 The Localizer: Stop neocolonialism and cultural invasion.
  20. 20. THE SOMEWHAT NOTORIOUS XIAOMI 25
  21. 21. THE “COPYCAT” 26
  22. 22. THE “COPYCAT” 27
  23. 23. THE “COPYCAT” 28
  24. 24. THE “COPYCAT” 29
  25. 25. THE “COPYCAT” 30
  26. 26. THE “COPYCAT” 31
  27. 27. BUT…THEY ARE VERY DIFFERENT 32 ▫︎Caller location ▫︎Integrated caller ID ▫︎Malicious caller / message detection ▫︎Integrated Yellow Page ▫︎Free WIFI hotspot connection ▫︎Extremely quick iterations ▫︎…UNBELIEVABLY CHEAP
  28. 28. NEW WAYS TO DO E-COMMERCE 33 ▫︎Sells almost exclusively online ▫︎Flash buy ▫︎Group buy (like group on) ▫︎“Instant Kill”
  29. 29. 34 The Boundary Pusher: Keep running until stopped.
  30. 30. THE CASE OF ALIPAY QR CODE PAYMENT 35 Show QR Code DONE!
  31. 31. THE CASE OF ALIPAY QR CODE PAYMENT 36 ▫︎E-cash not allowed by government ▫︎New pilot cases in some areas with selected retailers
  32. 32. THE CASE OF DIDI 37 ▫︎Premium Taxi: bypassing government regulations ▫︎Adding tips: location-based
  33. 33. MORE PLACES TO EXPLORE AND EXPERIMENT!
  34. 34. 39 The Empathizer: Touch points made consistent, and happy.
  35. 35. E-COMMERCE = MANY, MANY TOUCH POINTS 40 Website Payment Delivery Support
  36. 36. EFFICIENCY + HUMAN FACTOR 41
  37. 37. SOME KEY TAKE AWAYS ▫︎Don’t try too hard to innovate, try to follow and tweak ▫︎Start small, begin with local people ▫︎Experiment with pilot programs ▫︎When everything’s equal, be more human 42
  38. 38. DANKE! ! dzhang@thoughtworks.com

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