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Designing for Empowerment - XConf

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Fernanda Alcocer and Amy Findeiss share their learnings after working with FreeFrom, a non-profit legal organization whose mission is to help survivors of domestic abuse become financially independent and rebuild their lives.

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Designing for Empowerment - XConf

  1. 1. Designing for Empowerment Amy Findeiss, Product Designer Fernanda Alcocer, Product Designer
  2. 2. INTROS Amy FINDEISS Fernanda ALCOCER
  3. 3. “Shame cannot survive being spoken. It cannot tolerate having words wrapped around it. What it craves is secrecy, silence and judgement. If you stay quiet you stay in a lot of self-judging… It cannot survive empathy.” - Brené Brown
  4. 4. A TOOL FOR SURVIVORS SEEKING COMPENSATION
  5. 5. THE DESIGN PRINCIPLES THE INTERPRETER DESIGN FOR TRANSLATION THE GUIDE DESIGN FOR DIRECTION THE COACH DESIGN FOR GROWTH THE MIRROR DESIGN FOR REFLECTION
  6. 6. THE INTERPRETER DESIGN FOR TRANSLATION Translate language to an approachable, everyday conversational tone that presents the information in a relatable way that makes a survivor feel confident in what they were pursuing. THE PRINCIPLE
  7. 7. THE INTERPRETER DESIGN FOR TRANSLATION We moved from a legal POV and the language of law, to the POV of the survivor. Starting with the ‘Welcome’ page and throughout the whole experience, We focused on using everyday language that is direct and casual. For example, instead of using a word like ‘defendant’ which is confusing given in this context it is referring to the abuser, we used the word ‘abuser’. DESIGN PRINCIPLE APPLIED
  8. 8. THE GUIDE DESIGN FOR DIRECTION Direct the experience through bigger discrete chunks that users identify personally with. Create handrails for the experience with contained freedom but leave the decisions up to them. THE PRINCIPLE
  9. 9. THE GUIDE DESIGN FOR DIRECTION We took the criteria needed to qualify for any given compensation avenue and turned them into categories that survivors look for when seeking compensation for example: ‘Likelihood of getting the Award’ and ‘Safety. Instead of one question with one answer, we present a statement with multiple options guiding the experience while leaving enough room for them to make the decision themselves. For example: ‘I am willing to confront my abuser in court.’ which best represented their current position with issue like ‘Safety’. DESIGN PRINCIPLE APPLIED
  10. 10. THE COACH DESIGN FOR GROWTH Give a user a place to start in the system, but allow for the opportunity to change and evolve. THE PRINCIPLE
  11. 11. THE COACH DESIGN FOR GROWTH We focused on creating a series of mindsets or archetypes as a result of the collected statements. Though related to a specific compensation avenue, the mindsets focus more on the user’s state of mind, personified. These are not a fixed state of being. We quickly recognized that survivors may find themselves exhibiting different mindsets at different stages of their process. They will continually discover new things about their circumstances and we had to allow for their identity to shift too. DESIGN PRINCIPLE APPLIED
  12. 12. THE MIRROR DESIGN FOR REFLECTION Show the user all of their responses assembled in the same place. Allow them make their own decisions by acting as a mirror and reflecting back the necessary information. THE PRINCIPLE
  13. 13. THE MIRROR DESIGN FOR REFLECTION We found that it was resonant with users to see the selections they made across categories as a list compiled in the outcome. Under details for ‘VOCA’ we list the categories such as ‘Time’, ‘Cost’, ‘Award’, ‘Likelihood’, and ‘Safety’ with specifications. We matched their answers with the compensation avenue in a way that made sense to their personal histories. On top of that, we list benefits, challenges and steps for each avenue so they have enough information to make a decision in how to move forward. DESIGN PRINCIPLE APPLIED
  14. 14. THE DESIGN PRINCIPLES THE INTERPRETER DESIGN FOR TRANSLATION THE GUIDE DESIGN FOR DIRECTION THE COACH DESIGN FOR GROWTH THE MIRROR DESIGN FOR REFLECTION
  15. 15. “Survivor connotes resilience and strength. It also moves the individual outside of the immediate context of the violence endured and into the future.”
  16. 16. THANK YOU!! freefrom.org/ compensation-quiz.freefrom.org

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