Some people have the misconception that design is just creating ‘pretty pictures’. This is not the case; there is a science to creating the right ‘pretty picture’. Companies need to immerse design across their entire organisation to avoid becoming yesterday’s news.
I will talk through case studies and tools that will help any member in a development team to ensure the product is ‘on brand’, ‘user-centric’ and why this is important to ensure the success of your product.
Key takeaways: Business Analysts and Quality Analysts will benefit from understanding the finer details of design, Developers will gain empathy for design and how to work better with designers, Quality Analysts will leave knowing how to quickly notice problems with a design before release.