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Design isn't the designer's responsibility: Emma Carter

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Some people have the misconception that design is just creating ‘pretty pictures’. This is not the case; there is a science to creating the right ‘pretty picture’. Companies need to immerse design across their entire organisation to avoid becoming yesterday’s news.

I will talk through case studies and tools that will help any member in a development team to ensure the product is ‘on brand’, ‘user-centric’ and why this is important to ensure the success of your product.

Key takeaways: Business Analysts and Quality Analysts will benefit from understanding the finer details of design, Developers will gain empathy for design and how to work better with designers, Quality Analysts will leave knowing how to quickly notice problems with a design before release.

Published in: Design
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Design isn't the designer's responsibility: Emma Carter

  1. 1. DESIGN ISN’T THE DESIGNER’S RESPONSIBILITY Because anybody can create awesome experiences for users @ej_carter
  2. 2. NOT EVERYONE IS BORN A DESIGNER @ej_carter
  3. 3. UNDERSTANDING YOUR USER SOLVING A PROBLEM INTUITIVE AND EASY TO USE AESTHETICALLY PLEASING AND ON-BRAND @ej_carter
  4. 4. WHY IS DESIGN IMPORTANT ? @ej_carter
  5. 5. Jared Spool TECH PHASE Maturity of marketplace @ej_carter
  6. 6. Jared Spool TECH PHASE FEATURE PHASE Maturity of marketplace @ej_carter
  7. 7. Jared Spool TECH PHASE FEATURE PHASE EXPERIENCE PHASE Maturity of marketplace @ej_carter
  8. 8. Jared Spool TECH PHASE FEATURE PHASE COMMODITY PHASEEXPERIENCE PHASE Maturity of marketplace @ej_carter
  9. 9. http://dms.artefactgroup.com/ Design value index @ej_carter
  10. 10. http://dms.artefactgroup.com/ Design value index @ej_carter
  11. 11. @ej_carter “You can have the best technology in the world but if it doesn’t resonate with your user you’ve failed”
  12. 12. 1 1 GET INTO YOUR CUSTOMERS MIND 2 TESTING ON HUMANS 3 THE ICING ONTOP OF THE CAKE
  13. 13. GET INTO YOUR CUSTOMERS MIND The customer is always right
  14. 14. GET INTO YOUR CUSTOMERS MIND 1 CUSTOMER EMPATHY 2 USER JOURNEY
  15. 15. 1 CUSTOMER EMPATHY
  16. 16. THINK & FEEL SEE SAY & DO HEAR PAIN GAIN Customer empathy @ej_carter
  17. 17. @ej_carter
  18. 18. 2 USER JOURNEY
  19. 19. SYSTEMS PROCESS Calculate price for customer ACTIONS Download latest calculator QUESTIONS Does the customer have an existing account with us? PAIN POINTS Why does it take so long to download? HAPPY MOMENTS Price instantly approved, no need for escalation. A B User journey @ej_carter
  20. 20. User journey @ej_carter
  21. 21. Centre decisions around solving problems for your users to enhance their brand experience. @ej_carter
  22. 22. TESTING ON HUMANS
  23. 23. 2 WAYS TO TEST ON HUMANS 1 USING MVP’S 2 PAPER PROTOTYPES
  24. 24. 1 USING MVP’S
  25. 25. 2 MVPMinimum Viable Product @ej_carter
  26. 26. 2 @ej_carter
  27. 27. @ej_carter
  28. 28. 2 @ej_carter
  29. 29. 2 PAPER PROTOTYPES
  30. 30. 3 Paper prototypes @ej_carter
  31. 31. 3 @ej_carter
  32. 32. User testing @ej_carter
  33. 33. A B @ej_carter
  34. 34. @ej_carter
  35. 35. @ej_carter
  36. 36. THE ICING ONTOP OF THE CAKE
  37. 37. “If something is beautiful, it may be easier to use. People do a better job of figuring out and using a product that looks good - an aesthetically pleasing product causes you to relax more as you use it and also to be more patient and more creative as you try to figure it out”. Don Norman Cognitive scientist
  38. 38. VISUAL DESIGN TIPS 1 VISUAL HIERARCHY 2 WHITE SPACE & ICONS
  39. 39. 1 VISUAL HIERARCHY
  40. 40. Visual hierarchy @ej_carter
  41. 41. 4 Number of Sites: Active Sensors: Active Alerts: Total Alerts: Energy Used: 14 44 36 51 1.056kWh 14 SITES 44 SENSORS 1.056 kWh ENERGY USED 36 ACTIVE ALERTS 51 TOTAL ALERTS Use fonts and layout to create hierarchy @ej_carter
  42. 42. Create hierarchy using colour @ej_carter
  43. 43. One app, one typeface family @ej_carter
  44. 44. 2 WHITE SPACE & ICONS
  45. 45. “The brain doesn’t like uncertainty, if there is too much going on in a products design, we may associate that confusion with possible danger”. Mosche Bar Cognitive neuroscientist, Harvard Medical School @ej_carter
  46. 46. @ej_carter
  47. 47. @ej_carter
  48. 48. Keep order and placement consistent @ej_carter
  49. 49. Jared Spool TECH PHASE FEATURE PHASE COMMODITY PHASEEXPERIENCE PHASE Maturity of marketplace @ej_carter
  50. 50. Jared Spool TECH PHASE FEATURE PHASE COMMODITY PHASEEXPERIENCE PHASE EXPERIENCE PHASE Maturity of marketplace @ej_carter
  51. 51. Jared Spool Maturity of marketplace DARK AGES UX INFUSED TECH PHASE FEATURE PHASE COMMODITY PHASEEXPERIENCE PHASE EXPERIENCE PHASE @ej_carter
  52. 52. TECHNOLOGY WORKS DELIGHTFUL & MEANINGFUL EXPERIENCE LAUNCH PRODUCT MEETS BUSINESS NEEDS @ej_carter
  53. 53. 1 GET INTO YOUR CUSTOMERS MINDS • CUSTOMER EMPATHY • USER JOURNEY 2 TESTING ON HUMANS • USING MVP’s • PAPER PROTOTYPES 3 THE ICING ONTOP OF THE CAKE • VISUAL HIERARCHY • WHITE SPACE & ICONS
  54. 54. “You can have the best technology in the world but if it doesn’t resonate with your user you’ve failed” @ej_carter
  55. 55. Emma Carter @ej_carter THANK YOU

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