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GO TO CHINA 
What you can learn from Chinese companies 
1
838 MILLION 
Mobile Internet Users 
630 MILLION 
Internet Users 
700 MILLION 
Smart Devices 
$300 BILLION 
Mobile Internet...
CUSTOMER ENGAGEMENT
XIAOMI AND CO-CREATION
NO.1
210 
Minutes 
100,000 
Sets 
1st Jan 
2012 
23rd Aug 
2012 
6th Sept 
2012 
30 
Minutes 
200,000 
Sets 
9 
Minutes 
150,00...
200 
SOCIAL ATTRIBUTE
FORUM
MEET UP
MI POP
MI POP
ALIBABA & SINGLE’S DAY
1 
min 
100M 
6 
min 
1B 
38 
min 
5B
1 MONTH RETAIL 
SALES REVENUE
SHOPPING 
BEHTAIMIVEIOR
CUSTOMERS
5 APPAREL 
2 BEDDING 
ITEMS
WECHAT AND RED ENVELOPE
100,000,000 
Associated Bank Accounts 
IN TOTAL
8,000,000 
Engaged Users 
40,000,000 
Red Envelopes Opened 
31st Jan 
2014
BLESSING
GAMIFICATION
TRADITION
CUSTOMER ENGAGEMENT
THANK YOU 
! 
! 
Kai Hu 
khu@thoughtworks.com
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China Customer Engagement in Mobile Internet Times - Hu Kai

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China Customer Engagement in Mobile Internet Time Hu Kai

Published in: Technology

China Customer Engagement in Mobile Internet Times - Hu Kai

  1. 1. GO TO CHINA What you can learn from Chinese companies 1
  2. 2. 838 MILLION Mobile Internet Users 630 MILLION Internet Users 700 MILLION Smart Devices $300 BILLION Mobile Internet Market
  3. 3. CUSTOMER ENGAGEMENT
  4. 4. XIAOMI AND CO-CREATION
  5. 5. NO.1
  6. 6. 210 Minutes 100,000 Sets 1st Jan 2012 23rd Aug 2012 6th Sept 2012 30 Minutes 200,000 Sets 9 Minutes 150,000 Sets
  7. 7. 200 SOCIAL ATTRIBUTE
  8. 8. FORUM
  9. 9. MEET UP
  10. 10. MI POP
  11. 11. MI POP
  12. 12. ALIBABA & SINGLE’S DAY
  13. 13. 1 min 100M 6 min 1B 38 min 5B
  14. 14. 1 MONTH RETAIL SALES REVENUE
  15. 15. SHOPPING BEHTAIMIVEIOR
  16. 16. CUSTOMERS
  17. 17. 5 APPAREL 2 BEDDING ITEMS
  18. 18. WECHAT AND RED ENVELOPE
  19. 19. 100,000,000 Associated Bank Accounts IN TOTAL
  20. 20. 8,000,000 Engaged Users 40,000,000 Red Envelopes Opened 31st Jan 2014
  21. 21. BLESSING
  22. 22. GAMIFICATION
  23. 23. TRADITION
  24. 24. CUSTOMER ENGAGEMENT
  25. 25. THANK YOU ! ! Kai Hu khu@thoughtworks.com

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