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Thought Leadership Leverage Manifesto - Outreach


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Thought Leadership Leverage helps thought leaders build their ideas into businesses through thought leadership marketing, content marketing, book marketing and business strategy.

Busy visionaries become busier dealing with PR firms, publishers, speaker bureaus, web developers…and the list goes on. Thought Leadership Leverage brings that all together, so thought leaders can focus on mastering their craft.

For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit 917.741.1881 Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.

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Thought Leadership Leverage Manifesto - Outreach

  1. 1. The old media approach –casting a wide net in the hope of snagging something –does not serve us.It just gets lost in the noise.
  2. 2. We ignore billboards.
  3. 3. We block ads. out
  4. 4. Effective Outreach leads us to new ports of call. When we know who to look for and where to find them, we can uncover hidden opportunitieswith our audiences, networks, and relationships.
  5. 5. 1. Understands that reach, placements, and other traditional PR metrics rely on exposure to the most people, rather than engagement with the right ones. EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE:
  6. 6. EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE: 2. Leverages Vision to precisely identify our audiences and meet them where they are.
  7. 7. EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE: 3. Fosters relationships by offering relevant contentto enhance an existing conversation.
  8. 8. 4. Embraces the vulnerability of dialogueas a tool for growth, development, and audience interaction. EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE:
  9. 9. EFFECTIVE OUTREACH IN A NEW TECHNOLOGICAL AGE: 5. Rallies audiences to action, bringing our content to lifein a wide variety of ways.
  10. 10. THE THOUGHT LEADERSHIP LEVERAGE MANIFESTO thoughtleadershipleverage.com917.741.1881 Thank you for reading our Outreach! View our Impact slide share next. Or to find out more about Outreachon our website, click here.