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Learn to Leverage Your Idle Assets - Thought Leadership Leverage

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Why would smart folks do things that are not so smart when viewed through the lens of business practices? The answer is because most thought leaders and authors thrive when they are creating content, researching, tweaking and revising their models, tackling new problems - in short, thought leaders enjoy thinking.

For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit thoughtleadershipleverage.com

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Learn to Leverage Your Idle Assets - Thought Leadership Leverage

  1. 1. Learn to Leverage Your Idle Assets Peter Winick
  2. 2. A Business Model to Consider Investments in New Offerings and Solutions Vast Amount of Resources Time Energy Effort Money Used for a Short Period of Time Shift Focus Back to Developing More Solutions Great Feedback From Client Organization Prefers to Create “New Stuff” as Opposed to Leveraging What it Has Already
  3. 3. Is this a silly model? It depends. Authors deploy this model all the time. It wasn’t part of a plan; it’s just typically how things just tend to play out.
  4. 4. If You Think You May Be Falling into this Pattern WHY? Why would smart folks do things that are not so smart when viewed through the lens of business practices? BECAUSE Most thought leaders and authors thrive when they are creating content, researching, tweaking and revising their models, tackling new problems - in short, thought leaders enjoy thinking.
  5. 5. Leveraging Your Assets and Content Requires an Entirely Different Skill Set • Branding • Marketing • Business Development • Sales • PR • Product Development • Social Media Thought Leaders typically don’t enjoy or are particularly good at. Not their primary focus and it doesn’t engage them at the same level that creating content does.
  6. 6. The Good and the Bad Thought Leaders tend to do what they do for a living primarily because they are great at it and because they enjoy it. They are also very good at knowing what they aren’t good at and what they don’t enjoy doing and tend to avoid those type of things intentionally.
  7. 7. The Gap That Needs to Be Filled The thought leader is able to continually create content AND leverage their assets across as many modalities as is possible given their area of expertise.
  8. 8. Strategy is Key A strategy needs to be developed and someone needs to be responsible for leveraging the assets. That someone in most cases isn’t the thought leader.
  9. 9. About Peter Winick Peter Winick has over twenty years of experience working with a variety of thought leaders, authors and gurus to help monetize their content through books, keynote speaking, consulting, and the creation of training services, products and assessment tools. From the strategic stage to the creation of sales and marketing solutions, he helps companies use thought leadership as a strategic marketing tool that drives business results. Visit www.thoughtleadershipleverage.com for more info.

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