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Go to Market Research - Thought Leadership Leverage

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Market research doesn't just have to be this “Us vs Them." Find out how to look for opportunities for content and partnerships. Always make sure you’re filling a gap.

For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit http://thoughtleadershipleverage.com

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Phone: 917.741.1881
Email: info@thoughtleadershipleverage.com
Copyright © 2015 Thought Leadership Leverage.
All Rights Reserved.

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Go to Market Research - Thought Leadership Leverage

  1. 1. MARKET RESEARCH
  2. 2. A client wrote a six hundred page book on change, and when I asked him about his influences he said, “I didn’t want to look at anything else, I wanted to go at it from scratch.” 98% of his ideas weren’t particularly unique.
  3. 3. What makes you stand out?
  4. 4. Who else is in your market? What do they offer? What do they do well? What do they struggle with?
  5. 5. Who is your target audience? How do they feel about your competitors?
  6. 6. Solid market research answers these questions.
  7. 7. Market research doesn’t have to be “Us vs. Them.”
  8. 8. Market research helps identify like minded individuals in your field.
  9. 9. Do your homework! Research your market climate, look for opportunities for content and partnerships, and always make sure you’re filling a gap.
  10. 10. MARKET RESEARCH thoughtleadershipleverage.com 917.741.1881 info@thoughtleadershipleverage.com Copyright © 2014 Thought Leadership Leverage. All Rights Reserved.

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