Thought Leaders Magazine | Issue 2 | May/June 2010
ancient thought leadership
how to capture your ideas
the three attributes of a Thought Leader
selling you can be tough
the property development
an amazing new way to meet
the quiz for thought leaders
get real fast
your difference is your destiny
defining and valuing expertise
Thought Leaders was created in 2001 by Matt Church
to act as an educational curriculum and networking
community for experts.
Our twitter account for Thought Leaders is
Designed to have an explicitly commercial agenda, it @thoughtglobal and is manned by our team of
was created ‘to help clever people to be commercially Mentors, who each post thoughts on how you can
smart!’ develop your expertise. We also use this channel to
communicate what’s coming up, as well as new
It is delivered through the concept of Mentoring, which postings to the STUDIO and to the BLOG. You will
specifically means the people giving advice have notice that this magazine has a backchannel
been there and done that. through the hash tag #tlmag. Start tracking and
commenting in real time your thoughts and feelings
Over the years, we have had all kinds of programs, about the various articles and more.
formats and events that all respond to the needs of
the growing ‘expert’ community. Some of these have The Blog, www.thoughtleadersblog.com is up and
been awesome and some have been fabulous running and acts as a digital forum for the sharing
learning opportunities for us as a group. of specific ideas on developing expertise. AND all of
this is FREE!
This year we have continued to de-centralise the
administration of the Thought Leaders entity into the Once you get a room full of experts sharing their
hands of our stunningly capable Mentor community in thoughts, amazing things begin to happen. It is with
each local city. As a result of this, we have more than this in mind that we have launched our much
25 Mentors in 15 cities, who all exist to develop anticipated ‘un-conferences’. We call these
expertise in others and to help those experts be SUMMITS and you can find out more at
commercially savvy. Hook up with them through www.thoughtleaderssummits.com
www.thoughtleaderscentral.com; our online
This year saw the launch of the complimentary
education platform, www.thoughtleadersstudio.com
You should add it as an RSS feed to your browser what’s going on
and as new episodes are released, you will be the at a leadership
first to know. level at Thought
Michael Henderson is a Thought
Leaders Mentor based out of Auckland
(Waiheke Island), NZ. He is a member
of the Thought Leaders Global
Leadership Council and is the
Anthropologist in Residence at TLG.
Phone +64 9 372 2045
LEADERSHIP THROUGHOUT THE AGES
Aboriginal rock art of the Gagudju people
of Northern Australia, one of the oldest
continuing cultures on the planet.
Leadership Throughout the Ages
by Darren Hill open
As a Thought Leaders Mentor operating out of The Northern product to change the face of business yourself up to
Territory, I operate in parallel worlds. One world sees me at forever; or the ongoing expertise of an new ideas
the cutting edge of new technology, trends and original entrepreneur such as Richard Branson to
thought; key components of Thought Leadership. Another conceptualise and drive incredible
world is just as real for me; as I write this short article for socialpreneurship programs across the world; or
Thought Leaders Magazine I find myself out in the heart of maybe it is the writers and editors of wickedly-cool
Arnhem Land, a vast remote country that hosts the original magazines such as Wired and Monocle who understand
Australian culture over 40,000 years old. comprehension in the coolest of ways...where, when and
why new trends can and do change our world.
Thought Leadership is not new. In fact, it has been with us
since the very earliest of days. Whether it was the foresight So, whether it is in the busiest of metropolitan centers or the
to travel to new lands, the comprehension to make trade remote reaches of Arnhem Land, Thought Leadership and
with other clans, or even to position oneself in your tribe to the essential skills needed for it have always been, and will
make your presence felt, the 9 essential skills of Thought always be around us...we just like to think our Thought
Leadership are not buzzwords, or made up terms without Leaders Global community understand it exceptionally.
validity or robustness.
Even in modern history, great social activists, Rosa Parks,
Martin Luther King Jr, or more recently, Mandela, have Darren Hill is the Northern Territory Mentor
for Thought Leaders and an expert on
embodied principles of commitment; ensuring people
human behaviour and leadership.
understood their vision, execution; bringing their ideas to
reality, and the ability to pitch their idea so people ‘bought Contact details:
+61 8 8945 3199
And now we enter this heady new world where the rapidity
of change is just mind boggling. New frontiers are broken
down by Google who used uniqueness to leverage a free
a way to new
share, learn and meet
It was Charlie Jones who said that the key Of course you have to take our word for it
factors that make a difference between the first time. After a few minutes though,
who you are today and who you will be in you will come to see this as one of the
5 years time are the books you read and
the people you meet.
most natural and effective ways for people
to get together to share, learn and meet.
Dates and Locations
We reckon he was right, but now, the There are four principles of Open
change can happen quicker, and the ways Space... Sydney:
you can learn are more diverse.
1. Who ever comes is the right people Thursday 6 May 2010
We have been running meetings for
thought leaders for almost 10 years. A 2. Whatever happens is all that could Thursday 5 August 2010
Thought Leaders Conference is so have
unique. Wednesday 20 October 2010
3. Whenever it starts is the right time
Where else in the world would you get to
attend a program where the audience is 4. When it is over, it is over
as stimulating as the presenters? In the Brisbane:
past, the only way you could really know It breaks the old school one way
this was in the breaks. Those short communication mode that so many Wednesday 2 June 2010
sessions where you duck to the ‘loo’, grab gatherings perpetuate.
a muffin, chat to some new people briefly Wednesday 1 September 2010
and then, almost with regret, have to And, there are two laws...
break up the chat to go back into the Wednesday 1 December 2010
learning session. The Law Of Two Feet implies that if, after
being part of a session you are no longer
Well, what if the whole program was as interested in it, you have permission to
good as the break? What if you just had a Melbourne:
leave. The law puts responsibility for your
whole event dedicated to the mutual own actions on your own shoulders.
sharing of ideas between some truly great Wednesday 30 June 2010
thinkers and subject matter experts? Bumblebees And Butterflies are for those
people who wish to use their two feet and Wednesday 11 August 2010
Three things that could go wrong: 'flit' from meeting to meeting. These
people can pollinate and cross-fertilize, Wednesday 27 October 2010
1. The experiences have no structure lending richness and variety to the
and therefore achieve nothing with discussions.
your valuable investment of time and
money. It’s elegant in its simplicity!
2. The people and issues being Not only do we not apologise for the Tuesday 18 May 2010
discussed don’t interest you. likelihood that you might just think
differently when you finish the day - we Friday 27 August 2010
3. You could be exposed to some truly hope that is exactly what happens. Indeed,
paradigm-changing ideas and have that is the role of thought leadership. Friday 26 November 2010
your mind stretched so far that it
never regains its original dimensions. So what do you do? Well, go to the
registration site and invest $990 and get
The Summits will be built around the our ‘all you meet’ special deal. That’s right.
phenomenally successful Open Spaces You can attend any of the advertised dates
format. This structured approach to and locations. You can register by going to
unstructured meetings has been used in www.thoughtleaderssummits.com
the United Nations assembly discussions And, come to the first one as our VIP
and in small regional communities in the Guest!
outback. It works!
THE THREE ATTRIBUTES OF A THOUGHT LEADER
Children, evangelists and nanny’s....
by Nigel Collin
Recently I was pondering my way through explorer of ideas and concepts. And you Thought Leadership is a journey. A journey
one of my favourite books when need to investigate how you can develop that should never stagnate or end. So to
something occurred to me. If you could list an idea further and see where you can keep moving, ask yourself if you’re
the attributes of what makes a great take it. To do that you need to be inquisitive enough?
thought leader – what would they be? inquisitive. Otherwise you’ll just come up How’s your determination?
Because being a thought leader is all with safe and adequate ones. And that is
about blazing trails, opening new regions not very exciting. And do you dig deep into your ideas and
of thought and inspiring others. thoughts?
Determination: To push past safe and
In his book ‘The Art of Looking Sideways’
adequate takes effort. To develop an idea Because once you get complacent the
designer Alan Fletcher talks about 3 key
takes effort and once you’ve done that it journey ends. Thanks Alan for the
attributes needed for being creative.
takes effort to get it up and running and inspiration!
Here’s my take on it.
effort to get that message through. That
1. The inquisitiveness of a child.
2. The determination of an evangelist. Nigel is a Mentor based in Sydney. He teaches
3. The spadework of a nanny. how people can lead creatives.
Spadework: You need to know your stuff
and you need to keep pulling apart and Contact details:
I love that because it is so true. I also love Web www.nigelcollin.com.au
playing with your ideas, to help them grow
it because it is also true that it can be Email email@example.com
and become giants. On top of that, a great Phone +61 2 9888 6200
translated directly into thought leadership.
thought leader constantly needs to be
listening and watching, and reading and
Inquisitiveness: To be a great thought
learning. Otherwise the trails you blaze
leader you need to be curious and
will end up either anywhere or nowhere.
adventurous. You need to be a great
So you need to keep digging.
SELLING YOU IS TOUGH
A crazy thing happens when you talk about yourself in the third person
by Matt Church
When you are what is for sale, you can Analogy:
often confuse the client by rambling on If I can explain what I do through an
and stuffing up the sale or pitch. analogy, it is easier to talk it up than if it is
simply me I am talking about.
Thought Leaders often have to talk about
Always focus on what is coming up as
I sometimes talk about Matt Church in the opposed to what you have done. What
third person (second sign of madness). you have done is bragging, what it is you
I've been doing this for so long that I have hope is going to happen is exciting.
learned a couple of tricks to help me talk Matt Church created the Global Thought
about this Matt Church guy. Rapport: Leaders movement and continues to be
People buy people. Be gracious, the driving force behind many of the
Stage-names: generous and positive in your country’s leading thinkers.
My name is Matthew but I promote Matt conversations. If asked about a
Church. It is not ‘Madonna' or ‘Bono' competitor the same rules apply. Contact details:
status, but it helps. Web www.mattchurch.com
Often as experts and Thought Leaders, Email firstname.lastname@example.org
Phone +61 2 8966 4700
Diagrams: we wish for some one else to sell us. This
I often rely on contextual diagrams to is not always the best option.
explain what I do. This way the focus is
less on me and more on my message. There is no one better than you to sell
CAPTURE YOUR THINKING...
Before the slippery stuff gets away
by Shelley Dunstone
The basis of your thought leadership is your
“Intellectual Property”. To exercise thought
leadership, you must develop a set of original
ideas to help others in their lives and business.
Initially you may find it difficult to separate your
own original ideas from what you regard as Keep a notebook handy for this purpose.
“common knowledge”. It takes focus, When I focus on capturing ideas in my
determination and some introspection to develop notebook I go through periods of frenetic
your own material. However, the rewards are scribbling, as it makes me pay attention to the
great. Experts who have worked hard to fleeting thoughts that pass through my head.
package and communicate their wisdom make a
bigger impact, and leverage their knowledge Of course, you don’t always have your
more effectively, than those who have not made notebook with you. As an alternative, you can
the effort. use your phone; many now have a “Notes”
facility. On my i-Phone I have set up various
Therefore, one of your first tasks as an aspiring categories such as “Metaphors”, “Models” and
thought leader is to write a set of “declarations” “Funny stuff”, so I can quickly key in a thought.
which summarise your unique wisdom. Then you If you are not in a situation where you can type
can expand those with models, metaphors and (e.g. you are walking along) you can use the
content of many kinds. voice recorder. Another approach is to use
Twitter. Sometimes I tweet my idea, and
This is not an easy task, especially as we ask because it is going “live” to the world, I will
you to produce 52 declarations! Your spend a few extra minutes shaping the idea
declarations will always be a “work in progress”, and finding some catchy wording. Later I can
as you will continually refine them, but it is worth look through my list of tweets on my Twitter
persevering with the challenge, as it focuses your page.
attention on developing your own unique
expertise. The secret to successfully developing your
intellectual property is to recognise, value and
To develop your intellectual property, you’ll need capture your original insights, and not dismiss
to capture your thinking. As we all know, ideas them as invalid or silly. If nurtured, they can
visit us at unexpected moments. Sometimes we be crafted into impressive principles that will
come up with wonderful phraseology and enjoy enrich the lives of others.
such clarity of thought that we are convinced that
we have found “the answer”. The problem is that
if you don’t capture your thoughts they will quickly
vanish, and you will be left wondering what that
brilliant thought was. Ideas don’t spring forth fully
fledged. Ideas are built gradually, using glimmers
and fragments, casual observations and
frustrations. You cannot just sit down one
afternoon and write out your declarations, then
Shelley helps leaders lead for innovation and is
tick a box to say that your declarations are
a Thought Leaders mentor in Adelaide.
So you must continually watch, listen, think and Web www.shelleydunstone.com
write. Once you are familiar with the process of Email email@example.com
Phone +61 8 8407 3532
developing your “declarations”, you may hear
yourself expounding them in conversation.
Capture those thoughts! Don’t wait until a
concept is fully-developed – write down whatever
comes to you, and expand and refine later.
ARE YOU A THOUGHT LEADER?
by Geoff McDonald
Seth Godin’s latest best-seller Linchpin is the new bible for your career as a Thought Leader.
And, here’s a nine-step audit derived from his book, to find out if you’re being a Thought Leader
or not, and authentically.
Circle the response that best describes your current efforts at being a Thought Leader.
1. Are you resisting, avoiding and chickening out? Or, are you
shipping product, producing results and making a visible Resist Ship
difference? 1 2 3 4 5
2. Are you conforming, complying and sucking it up to fit in? Or, Conform Stand
are you standing up for what you believe in and standing out 1 2 3 4 5
because you shine?
3. Are you being told what to do, following instructions and
being good? Or, are you creating a fresh path, drawing a
1 2 3 4 5
new map and leading the way?
4. Are you waiting for the right time to step up and shine? Or,
are you going for it, grabbing the bull by the horns and
1 2 3 4 5
making hay while the sun shines?
5. Are you protecting and maintaining the status quo? Or, are
you actively creating change, challenging the past and Status Quo Change
causing the future? 1 2 3 4 5
6. Are you turning up to work in your body only? Or, is your Part Whole
mind, body and soul fully present, alive and flourishing at 1 2 3 4 5
7. Are you suppressing your thoughts, emotions and opinions? Suppress Express
Or, are you expressing yourself freely, openly and 1 2 3 4 5
8. Are you turning up to get paid, count the hours and make it
to the weekend? Or, are you putting in the time, committing Turn Up Work
yourself and fully devoted to your work? 1 2 3 4 5
9. Are you a cog that could be easily replaced? Or, are you Cog Linchpin
indispensable, producing remarkable work and an essential 1 2 3 4 5
member of your organisation?
0 - 15 You’re a cog. It’s time to uncover your
genius, perform your art and share your Geoff McDonald is the creator of the Book
gifts. Rapper concept and is a Thought Leaders
Mentor based in Melbourne.
15 - 30 You’re on the way. You’re probably stepping
up and out a little. It’s time to crank it up.
Share your gift more often.
30 - 45 You’re a Thought Leader. Keep sharing your
gift. Look at your lowest scores to spot areas
Mobile: 0407 830 902
to enhance your excellence.
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WHEN INSTANT COFFEE ISN’T FAST ENOUGH!
by Rowdy McLean
Everything in life is getting faster. Close your eyes for too Support – Support is about maintaining momentum
long and time slips away, opportunities to do everything you and exhausting all the resources that are available
dream of or desire disappear and before you know it to help you progress towards your goal. Doing it
another year has gone . Do you want to risk that? solo doesn’t give you hero status; in fact, it
We’re all busy human beings. So busy, in fact, that we’re makes you more vulnerable to failure. Gather
losing the ability to raise the bar and execute on the support in the form of information (books, Get Real FAST
important things in our lives. magazines, internet) and experience. People
who have been there and done that have a
Forget what you’re doing for a second because if you’re wealth of support to give. Call them, email them
looking for success (personally, financially, professionally, and ask them what it was that worked well, and what
whatever!), I need your undivided attention. Think back didn’t. Having someone keep you accountable is a
about 4 months when we promised ourselves that 2010 was good way to keep the momentum going.
going to be our year to lose 10kgs, save more money or
grab that promotion you’ve been chasing. Feels like a obsTacles – (I know it doesn’t begin with T, but funnily
lifetime ago, doesn’t it? A clear distinction can be made enough this is the one most people remember ) There’s
between those people that achieve their short-term goals nothing good about obstacles. Whether they take the form
consistently and those that don’t. The ones that do generally of a small speed bump or a big brick wall, they only lead to
go on to be hugely successful! frustration and the possibility of failure. So the answer is,
get rid of them! Research shows the biggest barrier is time
I have invested most of my life in to researching human (surprise, surprise!). Make time by combining activities, e.g.
behavior, success and achievement and now I know just exercise & traveling to work or driving & conference calls.
how to overcome that barrier of goal resistance. It’s essential you make time to action your goals and ensure
they can’t be thieved by other people or commitments.
It’s called Get Real FAST.
Also, keep an eye out for the dream stealers. You know the
It comprises 4 key steps, Focus, Action, Support & ones who love to see you fail. Avoid them at all costs! Either
obsTacles, to help you achieve that promotion, lose 10kgs that or use them as an agitator – someone that pushes your
or save some pennies. Check it out… button and makes you more determined to achieve your
goals. Then you can say, “I told you so!”
Focus – There’s generally more than one thing we want to
achieve. But what really sets the achievers apart is their Being successful doesn’t happen overnight – but the first
ability to focus on just one thing at a time. Forget the things significant steps can happen in just 30 days if you apply the
that just won’t happen and the goals that are someone principles of Get Real FAST.
else’s. Think about what’s truly important to you and hone in
on that. Given your goal is achievable, believable and
consistent, with a touch of focus you’ll be well on the road to
Ron (Rowdy) McLean is a Thought
Action – There’s a stark contrast between someone who’s Leaders Mentor in Brisbane.
interested than to someone who’s committed. You need to
be absolutely committed to your goal to make it work. Once Contact details:
you’ve made this switch, write down your goal, describe Web
your goal in detail, define the key action steps needed to get Email
you there, apply a time frame and shout it loud and proud Phone
0414 347 667
from your personal podium! Sharing makes you
accountable, and that’s one of the vital steps in goal kicking.
YOUR DIFFERENCE IS YOUR DESTINY!
by Jennie Vickers
Thought leaders are distinguished by the sense of self and
place in the world, which guides how and where they devote
The Thought Leaders competency of Uniqueness is all about
helping Thought Leaders first identify and then enunciate
who they are and what their difference really is.
When I first joined Thought Leaders after practising law for
20+ years and feeling a little jaded, I was frenetically looking
for the place to focus my energy but I had yet to “get me”.
Now I own my space as a lawyer practising under the name
Zeopard and live to my uniqueness of doing things differently
and daring to be different. Now it shines through in my brand
both in performance and personality. As a Thought Leaders
Mentor I am passionate about helping other people discover
their uniqueness using the Thought Leaders processes.
If you are just starting out on this track and the challenge of
stepping into your uniqueness, you need to develop a
uniqueness mindset . Here’s 5 thought provokers for you to
consider as you start off:
• There is no value in being bland but there may be safety
and comfort melting into the crowd. But, if that’s not for
you, face the challenge of stepping up and stepping out.
You are not what you do and you need to do the work to It is liberating and energising to own your space with
figure it out. Make a decision - do you want to be bland or confidence, as I now do. My work has never been
a brand? better because of the clarity I now have and the
• The dark and light moments in your life provide the clues authenticity of just being me. Take the first step and
to your essence. For many the mistakes and errors you will never look back.
provide the most colour and flavour. For me my greatest Next steps
insights into the way to do leadership were provided by the
hash I made managing my first team in corporate-land. Thought Leaders has a number of processes to help
You do not have to broadcast your failures, but use them you. To get you started take a look at Thought
as markers and triggers to see those unique identifiers. Leaders Studio, Episode 20, which is my story of
Start your walk down memory lane and peer into the discovery and an introduction to the process.
shadows. Thought Provokers...
• The unique value you bring is going to be found • You are not what you do.
somewhere in an inch wide, mile deep space of your
• Who are you?
experience and expertise. If you hate 360 degree
feedback then come and join a community that believes • Do what you are.
that our special contributions come maybe only from 90 • Other people may be able to see that to which you
degrees, we are awesome and the rest can be are blind.
• Thought leadership is not about being famous for being
famous nor about having a personality brand. The
Jennie Vickers is a lawyer specializing in
distinguishing feature of a thought leader is performance
helping businesses think and do business
backed up by personality. As the elements of your special differently and is a Thought Leaders Mentor
place emerge, a key test is whether you have performance based in Auckland.
and not just personality to back up the brand promises.
The times I spent feeling a fraud were to an extent signals Web www.zeopard.com
to me that I had not quite found my thought leadership Email firstname.lastname@example.org
space. Phone +64 9 529 1500
• The reality is that product brands are held in the minds
and perceptions of the market. Same goes for personal
brands. What are people going to perceive and say about
you? What is your authentic story that will win hearts,
minds and perceptions?
DEFINING AND VALUING EXPERTISE
by Libby Sander
One of the initial challenges a thought specification for the role of Director of A pastry chef can create both sweet and
leader faces is how to define and value Opera Victoria. Richard feels it is an savoury masterpieces with the
their unique expertise. One of the essential contributor to who he is as a combination of flour, water and a range
reasons for this is that for most of our person and also to his success in his of unlikely ingredients. They have no
corporate lives, we have been put into a role. fixed view on how pastry should be
box. Traditionally, our expertise is used. How are you viewing your
valued in terms of how we measure up Not only are we not used to thinking expertise? Take the pastry chef
against a set of defined criteria. This broadly about our own expertise; we are approach and throw out the box of the
might be a job description or a person certainly not generally trained to do it person specification.
specification. This means that we are when thinking about other people.
used to thinking in a very narrow way in Others will only engage with our value
terms of our expertise. and expertise when we are absolutely Libby helps leaders build cultures
clear on it ourselves. In defining yours, that work and is a Thought Leaders
Richard Gill is the current director of a good approach is to step back from mentor in Brisbane.
Opera Victoria. He is also an the boxed-in silo approach to our
accomplished pastry chef. It is more experience and expertise and take a Contact details:
than unlikely that Pastry Chef is listed as much less linear approach.
either a necessary or desirable Phone +61 7 5543 8115
characteristic on the person
THE NEW THOUGHT LEADERS GLOBAL WEBSITE
The place to launch you to all the online solutions for developing your
YOUR THOUGHT LEADERS....
navigating your way around the
Thought Leaders online world
WHERE WHY WHAT (TO DO ONCE THERE)
Thought Leaders Central It’s not what you know but also who • Build a proﬁle
http://www.thoughtleaderscentral.com you know. This is the key place to • Join the local community group
meet, network and communicate • Introduce yourself to a local mentor
directly with the whole Thought • Blog your thoughts
Leaders membership community. • Be cool; ‘serve don’t sell’
Thought Leaders Studio You get tonnes of great information • Create an RSS feed to the episode
http://www.thoughtleadersstudio.com on how to capture, package and list
deliver your expertise. • Watch videos, post comments,
share the content with your friends,
clients and colleagues via facebook,
Thought Leaders Blog Read streamed articles and specific • Set up an RSS feed
http://www.thoughtleadersblog.com thoughts on how you go about • Post comments
developing your expertise. • Share the content
Follow Thought Leaders on Twitter Get short bursts of mentoring. • Follow
http://www.twitter.com/thoughtglobal Stay up to date with latest • Re-tweet the stuff you like
networking and learning
Thought Leaders Home page It’s the one stop portal for all these • Link to all the above good stuff
http://www.thoughtleadersglobal.com different online places.
Attend Thought Leaders Summits They are the live, belly-to-belly, • Participate
http://www.thoughtleaderssummits.com face-to-face experiences that
combine the multiple benefits of
sharing, learning and meeting.
Read about becoming a Mentor Ability for to you apply to become a • Branding
http://www.thoughtleadersglobalmentor.com Thought Leaders Accredited Mentor. • Licensing