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Social Media & 
Business 
By Thorsten Weiskopf
Content 
• Some facts about Social Media 
• How it works 
• Chances and risks 
• 4 Reasons
Content 
• Some facts about Social Media 
• Communication 
• Chances and risks 
• 4 Reasons
What is Social Media
Social Media in Digits 
Quelle: http://pewinternet.org/~/media/Files/Reports/2011/PIP-SNS-Update-2011.pdf
Facebook and Twitter 
Quellen: http://www.twitter.com http://www.socialbakers.com
Number of companies that are using at least one platform 
Quelle: Fortune 100: Global Social Media Check-up 
http://t3n.de/news/social-media-unternehmen-grossen-298357/
Content 
• Some facts about Social Media 
• How it works 
• Chances and risks 
• 4 Reasons
How it works 
• Communication 
• Share 
• Search for information 
• Find help 
• News 
• Promotion
Content 
• Some facts about Social Media 
• How it works 
• Chances and risks 
• 4 Reasons
Chances 
• Reach more people 
• Be present and active 
• Create emotions 
• Have good conversations 
• Listen and learn from your customers 
• Give good information 
• Help your customers
Risks 
• Direct communication 
• Need the right employees 
• Gets out of control
Content 
• Some facts about Social Media 
• How it works 
• Chances and risks 
• 4 Reasons
4 Reasons 
for Social Media 
• Your customers are there 
• Your customers talk about you 
• Your customers and others are reachable 
• Return on investment
Communication is the key
Social media & business
Social media & business

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Social media & business

  • 1. Social Media & Business By Thorsten Weiskopf
  • 2. Content • Some facts about Social Media • How it works • Chances and risks • 4 Reasons
  • 3. Content • Some facts about Social Media • Communication • Chances and risks • 4 Reasons
  • 5. Social Media in Digits Quelle: http://pewinternet.org/~/media/Files/Reports/2011/PIP-SNS-Update-2011.pdf
  • 6. Facebook and Twitter Quellen: http://www.twitter.com http://www.socialbakers.com
  • 7. Number of companies that are using at least one platform Quelle: Fortune 100: Global Social Media Check-up http://t3n.de/news/social-media-unternehmen-grossen-298357/
  • 8. Content • Some facts about Social Media • How it works • Chances and risks • 4 Reasons
  • 9. How it works • Communication • Share • Search for information • Find help • News • Promotion
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Content • Some facts about Social Media • How it works • Chances and risks • 4 Reasons
  • 18. Chances • Reach more people • Be present and active • Create emotions • Have good conversations • Listen and learn from your customers • Give good information • Help your customers
  • 19. Risks • Direct communication • Need the right employees • Gets out of control
  • 20. Content • Some facts about Social Media • How it works • Chances and risks • 4 Reasons
  • 21. 4 Reasons for Social Media • Your customers are there • Your customers talk about you • Your customers and others are reachable • Return on investment