The ThomasNet Audience


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The ThomasNet Audience

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The ThomasNet Audience

  1. 1. THOMASNET.COM Our audience is buying what you’re selling THOMASNET.COM
  2. 2. The buyers you need are on When it comes to connecting with the industrial and commercial buyers your business needs, nothing delivers like Built FOR engineers and procurement professionals, BY engineers and procurement professionals, has become the go-to source for a powerful, global buying audience. They come to: • Locate, compare and connect with suppliers • Find and specify products and services • Download 3D product CAD models • Send RFIs/RFQs • View product/industry news 60,000 More than visit every business day, seeking: • Industrial components • Electrical components • Custom manufacturing services • MRO supplies • Lab equipment • Material handling equipment • Safety equipment and supplies • Packaging • Food service equipment and supplies • Raw materials • Building equipment and supplies • Consumer product OEMs • General services Hitwise/Experian is industry’s #1 Supplier Discovery and Product Sourcing Platform
  3. 3. We are their “industrial-strength” total sourcing platform is the most relevant and complete platform of its kind. We provide more than just technology to help our users do their jobs better. adds the human element, with industrial and editorial experts curating content to ensure our users can find precisely what they’re looking for – and easily connect with you when your business is the answer. THE SEARCH ENGINES JUST DON’T MEASURE UP TOP 1% Our large and loyal audience has put us in the of all websites Top Search Engines Thousands of In-Depth Supplier Profiles Quality & Diversity Certified Supplier Database Software-Ready, Downloadable 3D CAD Models RFI Functionality Newsletters, Journals, Product News Alerts Parametric Search of over 30,000 OEM and Distributor Catalogs Visits/pageviews, Hitwise/Experian
  4. 4. The audience is BIG-NAME USERS, BIG-TIME USAGE: 93%of the Fortune 500 source with us high quality They’re all here: • Procurement professionals • Engineers (design, manufacturing, civil, chemical, electrical, maintenance) • Managers (warehouse, plant, logistics, general) • Research Development 550x These top companies alone visit more than every business day
  5. 5. The audience is Connect with buyers across diverse verticals: GET FOUND BY NEW BUYERS ACROSS TOWN OR AROUND THE GLOBE. broad 18% 11% 14% 11% 13% 6% 5% 5% 4% 4% 9% Manufacturing Business Services Telecommunications Software Technology Education Government Construction Financial Services Automotive Energy Utilities Other 77% North America 23% *Google Analytics *DemandBase Global delivers: • American Strength: 75% of our visitors are Small and Medium Businesses – the backbone of the U.S. economy • Global Reach: 50 of the top Forbes 2000 companies combined average over 20,000 visits every month
  6. 6. The audience is THEIR BEHAVIOR SHOWS THAT WHEN THEY VISIT, THEY MEAN BUSINESS. 66%120v aluminum .75” floating axial flow pump 1.5x They are More specs = More qualified more likely to contact you when reaching your site from vs. Google use 4+ keywords They’re buyers, not browsers: • They are engaged: Users stay almost 5 minutes per visit, on average • They take action: They perform 9 million conversion actions every month (downloads, supplier site visits, RFIs, etc). ready to buy *Web TraxsSM
  7. 7. The audience is Q1 2012 Total visits Q1 2013 Total visits 1 in 3 More than of our users is 18-34 4.7 million 5.9 million 34% 36% 30% 18 - 34 35 - 54 55 + WE’RE ENGAGING THE INDUSTRIAL BUYERS OF TODAY, AND TOMORROW. expanding We develop our quality audience by: • Building relationships with Fortune 1000 procurement departments • Joining and presenting to purchasing associations • PR, tradeshows, marketing and advertising • Campus visits and partnering with student organizations Web Traxs
  8. 8. Buyers source on in many ways. Promote your content on Contact us to learn how. 866.585.1191 BY SUPPLIER Get on the world’s most frequently searched industrial supplier directory. BY PRODUCT Turn your detailed product data into sales by making it searchable online. BY OWNERSHIP STATUS Connect with large organizations needing to fulfill supplier diversity requirements. BY QUALITY CERTIFICATIONS Qualify your company to buyers who specify your achieved industry certifications. BY CAD MODELS Get spec’d into more designs by making your 3D CAD drawings available for download. BY NEWS Promote your offerings on industry’s #1 source of product news, info and analysis. • Company Information • Detailed Product Specs • Custom Capabilities • Line Cards • 2D/3D CAD Drawings • Certifications • Key Documents • Photos Videos • White Papers • Case Studies Portfolios • Ownership/Diversity Info • News Releases • Marketing Messages • Social Media Links MAKE IT EASY FOR THEM TO FIND YOUR:
  9. 9. You need to get found by the qualified buyers who matter to your business. ThomasNet makes it happen. In fact, we’ve been connecting industrial buyers and suppliers since 1895. Today, we offer proven solutions combining our platform, your website, and digital marketing to help you generate more quality leads, streamline your sales cycle and boost your bottom line. THOMASNET.COM • Industry’s #1 product/supplier discovery platform • An exclusive industrial buying audience • A powerful online presence for promoting your products and services YOUR WEBSITE • Web development • Searchable product catalogs • Product configurators • eCommerce tools • Downloadable CAD drawings DIGITAL MARKETING • Social media programs • Email marketing • Search engine marketing • Search engine optimization Proven industrial marketing expertise for every facet of your online program.
  10. 10. ThomasNet leads to business.TM Need to grow yours? Call 866.585.1191 or visit us online © 2013 ThomasNet,® Five Penn Plaza, New York, NY, 10001