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Behavioural Targeting - CIM Summer Marketing Conference 2013

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Tom Whittam from Coast Digital spoke on Behavioural Targeting at the Chartered Institute of Marketing's summer marketing conference on 6th June 2013.

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Behavioural Targeting - CIM Summer Marketing Conference 2013

  1. 1. Thursday, 6 June 2013 Marketing you can measureTM Behavioural Targeting @CoastDigital 20% What is ‘Behavioural Targeting’? CIM East of England Summer Conference 2013 With Tom Whittam increase in use of behavioural targeting by the end of 2014 It can be over 2x more effective than other types of targeting
  2. 2. Marketing you can measureTM Behavioural Targeting @CoastDigital Behaviour is? How Do You Behave?
  3. 3. Marketing you can measureTM Behavioural Targeting @CoastDigital onsite offsite Targeting is? How It Works
  4. 4. Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Amazon Homepage onsite
  5. 5. Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Product & Cart onsite
  6. 6. Marketing you can measureTM Behavioural Targeting @CoastDigital E-commerce... Saved For Later onsite
  7. 7. 46% Facebook Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite
  8. 8. 46% Edgerank Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite
  9. 9. 46% YouTube Marketing you can measureTM Behavioural Targeting @CoastDigital Social... increase in conversions from social media websites onsite
  10. 10. 46% Netflix & LoveFilm Marketing you can measureTM Behavioural Targeting @CoastDigital Other Examples... increase in conversions from social media websites onsite
  11. 11. 46% Google Maps Marketing you can measureTM Behavioural Targeting @CoastDigital Other Examples... increase in conversions from social media websites onsite
  12. 12. Marketing you can measureTM Behavioural Targeting @CoastDigital Remarketing... Extra Customer Visibility offsite
  13. 13. Marketing you can measureTM Behavioural Targeting @CoastDigital Display Targeting... Real-Time Bidding offsite
  14. 14. Marketing you can measureTM Behavioural Targeting @CoastDigital Display Targeting... Mobile & Desktop offsite
  15. 15. Marketing you can measureTM Behavioural Targeting @CoastDigital Targeting is... Visible Personal Valuable
  16. 16. 4B6T% Buckets www.btbuckets.com Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites
  17. 17. Di4sc6o%unts Promotions Content Marketing you can measureTM Behavioural Targeting @CoastDigital BT Buckets... increase in conversions from social media websites
  18. 18. Co4n6v%ert Insights Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites www.convert.com
  19. 19. On4e6 C%ode Targeting Testing Marketing you can measureTM Behavioural Targeting @CoastDigital Convert Insights... increase in conversions from social media websites
  20. 20. 46% Personyze Marketing you can measureTM Behavioural Targeting @CoastDigital Tools... increase in conversions from social media websites www.personyze.com
  21. 21. C4o6nt%ent Ecommerce Financial Marketing you can measureTM Behavioural Targeting @CoastDigital Personyze... increase in conversions from social media websites
  22. 22. Marketing you can measureTM Behavioural Targeting @CoastDigital What do we know? Behaviour... How it works... Onsite Examples... Offsite Examples... Tools...
  23. 23. Marketing you can measureTM Behavioural Targeting @CoastDigital Questions?
  24. 24. Marketing you can measureTM Behavioural Targeting @CoastDigital Thank You! @TomWhittam Tom.Whittam@coastdigital.co.uk www.CoastDigital.co.uk

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