1. How to amplify earned content with owned media

2. The clue is in the name – owned covers the channels
that you own
The easiest way to optimise the impact of your
coverage is to use the channels you are in total control of

3. Post your PR campaign content to your website
POST THE WEBSITE LINK TO YOUR COMPANY SOCIAL PAGES

4. W h e n p o s t i n g t o y o u r
w e b s i t e r e m e m b e r :
Focus on natural, unique content
Don’t stuff with keywords
If your campaign secured earned media, include backlinks
to those publications
If you are posting coverage, make amends to the copy so
you’re not penalised by Google
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5. CHECK OUT WordPress application
ExtraWatcH WHICH logs IP addresses
You can get information on who this
might be via reverse IP look-up
Paid IP tracking tools like Lead
Forensics will give more information
And if you want to see who is reading this
content on your site…

6. If it’s good enough for the media,
it’s good enough for your customers
Content used by the media will also be
of interest for your prospects and customers
Consider filtering content into marketing
automation and email marketing campaigns

7. Tune in
next week
To find out how to
use shared media to
amplify your earned
content