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Hall Pass Watches Company


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We put the power of the wall timer...on your wrist! A unorthodox yet old school functional fitness & interval training niche Company.

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Hall Pass Watches Company

  1. 1. Functional Fitness has become exponentially popular because it provides freedom and portability. Interval Training because it generates quicker fat loss and cardiovascular results.
  2. 2. 2 The Wearables Race has forgotten an important segment of the fitness industry by focusing only on steps and calories. Athletes into Functional Fitness, Circuit Training, High Intensity Interval Training and outdoor workouts are doomed to time workouts and intervals on their smartphone. Hall Pass Watches is the only personal workout timing solution for this large segment of the fitness industry that has been ignored. Being Fit has a different meaning to different people 2
  3. 3. 3 Idea was born 1 | As gym owners we noticed how inefficient it was for different groups to share the same wall timer. 2 | Using your smartphone timer in a crowded gym was very impractical. 3 | Turning to look at time went against posture and correct movement. 4 | We needed an effective outdoor workout timing tool.
  4. 4. 4 We took the power of the gym´s Wall Timer and put it on your wrist 4
  5. 5. 55 Proven Product Market Fit: pic sent by @009julian & @mirandaoldroyd 2 clients from Republic of Panama @ncosta78 with @jackie585 & @simibenz giving watch to Greg Glassman CrossFit Inc CEO with client & Oly Lifting legend @mikeburgener with @matt1chan & @cherizle with @wodcastpodcast hosts with @biggcrossfit from Argentina also used for SUP rowing interval training friends & fans
  6. 6. 6 Consistent relevant quality industry content to generate trust and reliability on: Instagram Facebook YouTube Website Blog Paid Endorsers, Commision Endorsers Affiliate and Rewarded Referrral Systems Affiliate and Rewarded Referrral Systems Marketing Strategy 6
  7. 7. 7 We use a Production Model, Expose the Problem, Generate the feeling of convenience of owning one. Engineering, Manufacturing, Marketing, Customer Service and Fullfillment: All E-Tail system. Everything is outsourced to profesionals in their field and run online as descentralized as possible. We are the First company solving this problem, include our patented variable interval timer, Premium product and pricing. Revenue Model
  8. 8. 8 Amazon Sales: June - August (2016): 65 units sold. 20 units sold at the 2016 CrossFit Games. Biggest takeaways: We had not marketed enough, people loved the idea, but were not prepared to buy a $135 product right then. Another takeaway: Not having taken a GoPro on our hats to film expressions on people´s face when we told them our watch “Put the power of the Wall Timer, on your wrist”. 2016 CrossFit Games 20 UNITS 65 UNITS Amazon Sales Current Revenue
  9. 9. 9 I personally practice CrossFit since 2009. We Understand and live the Functional Fitness Culture. Well conected with industry leaders, influencers, and knowldegeable on the trusted sources. My Job: Provide a Remarkable Customer Service, Keep the Company’s Personality always visible, indentify possible competition and guarantee we are always differentiated. Go to Market Strategy 9
  10. 10. 10 Product Model 2 Will have easy to change straps and clip on protector for user customization. Model 1
  11. 11. 11 Main Competitor Smart Watches that can run any interval training app We developed our own app, and are upgrading it to a one-stop interval training app to be used every single day for any possible workout for smartwatch users. App will use a freemium model on both platforms and will provide branding and encourage word of mouth.
  12. 12. 12 The Team Thomas Patton Chief OCD Officer Senthil Rajamit Chief Electric Engineer Rainer Jürgens Creative Director Nathan Berg Digital Marketing Specialist Adriana Roquer Branding & Appearance Commander @hallpasswatches