Childline India Outreach Program


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  • This kind of program should be encouraged for our children's welfare
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  • This is just to form the basis to understand the scale of children’s population that is directly needs some form of CP intervention on a crisis basis. Of course if you factor in the MWCD estimates of 53% of all children suffering some form of sexual abuse then we get a much large size of children who need CP intervention. This data shows that we do not need any empirical studies on the size of children in need of care and protection. For CHILDLINE we have been primarily in urban India with just a tentative step in rural India.
  • Backbreaking poverty is at the heart of a lot of our problems for about 26% of the country’s population.
  • When you cant feed your children, the cycle of abuse starts.
  • The figures here are based on revised estimates (RE) for all years except for 2008-09 where it is based on Budget estimates (BE). We know now that the Rs 180 ,crore earmarked for ICPS in 2008-09 was not utilised as the scheme was approved only in April 09. So of course we are going to see Child Budgets at about the same level as in 2007-08.This is sure to show up in the Actual expenditure (AE)
  • ...If you take away the Rs 180 crores for ICPs in Union budgets for 08-09, we are back to familiar territory for CP:0 .64%
  • India’s political system and structure stands apart from China and countries like North Korea or Cambodia. India has a federal structure with a directly elected parliament at the federal level and similarly at state levels. While the development expenditure planing is at the central govt level, the implementation is a mix of both central and state govt responsibility. So often states that have poor fiscal status simply do not implement programmes as funds earmarked for those projects are needed elsewhere.
  • Because the governance eco-system is so complex we considered the approach of Children’s spaces as a method since Spaces occupied by children is inevitably a meeting point for all programs, policies and laws of the country. In order to understand fully entitlements under various laws and policies we will cover....
  • Our model is a teleoutreach model unlike the western models which are predominantly a telecounselling helpline.
  • First portion of Kabir bedi film shown here – until CHILDLINE Team member takes child away.
  • This is the CHILDLINE India model- one in which each unit depends on the other in a symbiotic relationship. Our Call centres are the Collab organizations, the Nodals are the local level advocacy organizations, the support organizations provide support in outreach and intervention.Children impact the system thru Open house forums where they articulate their needs and opinions. The CAB is where all allied systems come together to listen in to children and agree to work out mechanisms. Partnerhsip with service delivery NGOs on the ground backed by support partners, facilitation partners and resource partners is the fundamental framework in CHILDLINE. Each organisation has a specific role in the structure.
  • The CHILDLINE model is extended to link closely with the Government , academic institutions and the community. Other stakeholders including Corporate sector are encouraged to participate. The telecom sector is our direct service partner and we are grateful to them for their support in reaching marginalised children.
  • It looks impressive but we still have miles to go before we can pat ourselves on the back.
  • Street children are the single biggest segment of callers on 1098
  • This is how we are scaling up.
  • At full strength the CHILDLINE network will comprise over a 1000 partnerships over the next 4 years.
  • Currently CHILDLINE operates in 83 cities and now that ICPS has been rolled out we will be growing to cover over 300 cities over the next 4 yrs or so. Base on a 4 yr trend we projected how many cases we would be handling in the year when 307 cities are covered and the results are staggering: from a little over 2 million calls we will receive over 8 million calls in the year- with over a million intervention cases- 3444 intervention cases ever day of the year!!; over 4 lac calls seeking emotional support and guidance- making telecounselling a must-provide service for CHILDLINE. Besides, nearly 2 lac medical assistance cases and 1.39 lac shelter cases and over 2.12 lac cases of missing children. These are going to be a strain on the existing infrastructure . Therefore we need to know what the state of the existing CP infrastructure is and plan ahead.
  • While ground zero view is the most critical to define our roles and skill sets at that level, the CP mandate that CHILDLINE has taken on is vast.
  • Here is a new interpretation of the CHILDLINE domains: one that segregates voice, intervention and advocacy domains and yet shows the interlinkages necessary. Though this seems old hat, the fact is that willy nilly each of these domains have become complex specialised domains by themselves requiring separate skill sets and technology supports. Lets start with the Voice or Calls.
  • These are direct intervention calls i.e. those calls serviced by CHILDLINEs across the country. Medical is one of our largest segments o direct interventions.
  • The call stats are analysed using a dedicated software called ChildNet. We publish annual reports- you may download soft copies from our web site. Just an indicative example of the detailing in our call analysis.
  • CHILDLINE song audio track played here. Then intro portion of Puppet film played here – about 2-3 mns. Here I open up the puppet kit and show them how it is done.
  • At this point Sophia film on outreach is played out – about 10 mins.
  • At this point I play the MTV episode of On the Job.
  • Childline India Outreach Program

    1. 1. CHILDLINE India Outreach IV Regional Consultation for Child Helplines, Asia-Pacific Region Mumbai, Jan 2010 Jan 2010 [email_address]
    2. 2. Sections <ul><li>Glimpse: Scale of marginalised Children in India </li></ul><ul><li>Overview: CHILDLINE India model and Program structure </li></ul><ul><li>CHILDLINE India Outreach: Strategies, programs, implementation, indicators, tools </li></ul>Jan 2010 [email_address]
    3. 3. Scale of marginalised Children in India Jan 2010 [email_address]
    4. 4. India Children’s Demographics Jan 2010 [email_address] *source :UNICEF 2007 Urban Rural Total Children’s population 446646000 ( 446.64 million)* 129527000 ( 129.52 million)* 317119000 (317.11 million)* Under 5 126808000 (126.80 million)* 5-18 319838000 (319.83 million)* 92753000 (92.75 million) 227085000 (227.08 million) Below Poverty level( $ 1 per day) (World Bank estimates at 24% in 2005) 107195000 (107.95 million)** Estimated children marginalised due to poverty, labour, abuse, disability, malnutrition, conflicts, disasters , displacement, illiteracy, abandoned, etc 178000000 (178 million)
    5. 5. State of India’s Children-1 <ul><li>63 % of them go to bed hungry. </li></ul><ul><li>53 % suffer from chronic malnutrition. </li></ul><ul><li>125 million estimated children employed/engaged as labour </li></ul><ul><li>147 million children live in kuchcha houses, </li></ul><ul><li>77 million do not use drinking water from a tap, </li></ul><ul><li>85 million have not been immunised. </li></ul><ul><li>27 million are severely underweight </li></ul><ul><li>33 million have never been to school. </li></ul><ul><li>72 million children between five and 14 years do not have access to basic education. </li></ul><ul><li>6.6 million children having a damaged brain from iodine deficiency. </li></ul><ul><li>1.5 million children suffer from Vitamin A deficiency </li></ul><ul><li>An estimated 6,00,000 to 7,00,000 children are sexually abused every year </li></ul>Jan 2010 [email_address]
    6. 6. State of Children in India-2 <ul><li>highest rate of neo-natal deaths (around 35%) in the world </li></ul><ul><li>50% of the child mortality </li></ul><ul><li>46% children from ST and 38% SC out of school </li></ul><ul><li>High school dropout specially among girls </li></ul><ul><li>High rate of child marriage: </li></ul><ul><li>-37% of literate & 51% of illiterate girls are married below 18 </li></ul><ul><li>-10% of literate & 15% of illiterate boys are married below 18 </li></ul>Jan 2010 [email_address]
    7. 7. Jan 2010 [email_address] [email_address] Sex Ratio Of The Child Population in 0-6 Age Group STATE 1991 2001 PUNJAB 875 793 HARYANA 879 820 CHANDIGARH (U.T.) 899 845 DELHI 915 865 HIMACHAL PRADESH 951 897 GUJARAT 928 878 ASSAM 964 910
    8. 8. Share of Child budget in Union budget Jan 2010 [email_address]
    9. 9. Child Budgets in 08-09 Jan 2010 [email_address]
    10. 10. India <ul><li>Federal Structure, with adult franchise for 18+, 618 districts across 28 states & 7 Union territories, 1.1 billion pop. </li></ul><ul><li>President: Head of Republic </li></ul><ul><li>Union Government controlled by elected Parliament, headed by Prime Minister </li></ul><ul><li>Elected State governments-State Legislative Assembly; also represented on one of the houses of Parliament </li></ul><ul><li>Bifurcation of subjects into Union and State subjects </li></ul>Jan 2010 [email_address]
    11. 11. Governance and planning <ul><li>Children’s issues covered by several ministries at Union and State level: </li></ul><ul><li>- Woman and Child development </li></ul><ul><li>- Social Justice and Empowerment </li></ul><ul><li>- Labour </li></ul><ul><li>- Health and Family welfare </li></ul><ul><li>- Home ministry </li></ul><ul><li>- Education </li></ul><ul><li>5-year plans developed by an independent Planning Commission projects direction and quantum of GOI spending on development activities. Reflected in Union Annual budgets as ‘Plan Expenditure’. </li></ul>Jan 2010 [email_address]
    12. 12. India Telecom (as on July 2009) Jan 2010 [email_address] PCOs: 2 million   Nos. million fixed line 37.41 mobile 441.65 Total 479.06   Nos million Teledensity (%) Urban 337.9 97.34% Rural 141.16 17.21% India 479.06 41.04%
    13. 13. Overview of CHILDLINE India Model and Program structure Jan 2010 [email_address]
    14. 14. CHILDLINE 10- 9- 8 Jan 2010 [email_address] CHILDLINE is India’s first 24 hours, free, emergency phone outreach service for children in need of care & protection. Supported by Ministry for Women and Child Development.
    15. 15. Jan 2010 [email_address] 11/3/2009Nov 2009 CHILDLINE India Foundation [email_address]
    16. 16. CHILDLINE model Jan 2010 [email_address] Open House
    17. 17. CHILDLINE Partnerships Jan 2010 [email_address]
    18. 18. Jan 2010 [email_address] Current: 83cities. 25 states. 15 million calls to date. 2.30 million calls/yr 20% of World’s Child helpline calls
    19. 19. CHILDLINE 1098 Children <ul><li>Street children </li></ul><ul><li>Child addicts </li></ul><ul><li>Children needing Medical help </li></ul><ul><li>Missing children </li></ul><ul><li>Abused children </li></ul><ul><li>Mentally ill children </li></ul><ul><li>Child laborers </li></ul><ul><li>HIV/AIDS infected children </li></ul><ul><li>Differently-abled children </li></ul>Jan 2010 [email_address]
    20. 20. CHILDLINE Coverage Jan 2010 [email_address] Coverage 2009-10 2010-11 2011-12 2012-13 Number of Districts 5 11 27 46 Number of Mega Metros 4 4 6 6 Number of other cities 89 143 183 247 Number of Mini metros 4 4 6 8 Total 102 162 222 307
    21. 21. CHILDLINE Network Jan 2010 [email_address] Projected Partner strength 2009-10 2010-11 2011-12 2012-13 Nodals 102 162 222 307 Collabs 118 178 246 331 Supports 105 159 207 273 Sub centres 25 57 133 230 Totals 350 555 809 1141
    22. 22. Jan 2010 [email_address] Projected break-up of CHILDLINE calls 2012-2013   Intervention numbers % Medical Assistance 184395 2.2 Shelter 139972 1.67 Repatriation 112313 1.34 Missing Children 212892 2.54 Rescue from abuse 57833 0.69 Death Related 3353 0.04 Sponsorship 110637 1.32 Emotional Support and Guidance 409021 4.88 Other child related issues 27659 0.33 Total Intervention 1257235 15 Information and ref. services 244742 2.92 Information about Childline 2269729 27.08 Total Information 2514471 30 Other Calls 4609863 55 TOTAL 8381569 100
    23. 23. The Child Protection(CP) mandate <ul><li>Respond to CP emergencies. </li></ul><ul><li>Setup and manage a telecom based response mechanism </li></ul><ul><li>Link with CP service providers. </li></ul><ul><li>Rescue and facilitate rehab </li></ul><ul><li>Sensitise Allied systems to CP </li></ul><ul><li>Create awareness about CP </li></ul><ul><li>Advocate with GOI for CP legislation, budgetary support, infrastructure, processes and protocols </li></ul>Jan 2010 [email_address]
    24. 24. CHILDLINE Domains Jan 2010 [email_address] Voice Calls to 1098 Intervention Advocacy
    25. 25. 1098 <ul><li>1098 is toll-free from all BSNL/MTNL lines. </li></ul><ul><li>Unmetered: 1098 calls are not charged to either the caller or to the CHILDLINE centre. </li></ul><ul><li>It is different from a 1800 number which is free to the caller but charged to the called party. </li></ul><ul><li>Currently CHILDINE 1098 is also connected from Tata Telecom, Vodafone, Airtell, AIRCEL- All toll free. </li></ul>Jan 2010 [email_address]
    26. 26. Jan 2010 [email_address] Information Calls Intervention Calls Documentation 3 party conference All intervention calls and 20% of other calls are recorded Resource Organization Local Intervention Unit CHILDLINE Contact Centre: Operational model ChildNet CCC
    27. 27. Calls to CHILDLINE 2008-09: 2.32 million Jan 2010 [email_address] Direct Intervention Calls Medical Help 22% Shelter 16% Restoration 20% Protection from abuse 10% Missing 20% Sponsorship 12%
    28. 28. CHILDLINE India Outreach: Strategies, programs, implementation, indicators, tools Jan 2010 [email_address]
    29. 29. Share of intervention cases from Outreach Jan 2010 [email_address] Upto 10% of our cases, annually, are received due to Outreach activity
    30. 30. Cases from Outreach Jan 2010 [email_address] Cases Received During Outreach Death 0.20% Rescue 3% Repatriation 8% Sponsorship 16% Shelter 4% Medical 46% Emotional Support and Guidance 23%
    31. 31. Calls for Medical help Jan 2010 [email_address] Medical : Sub Problem 45 2 24 432 150 11 805 10 119 9 31 1,297 283 23 20 1,732 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Accident Addiction Casualty First Aid Hospitalisation Mental Illness OPD Not Documented Data Source : ChildNET Numbers Of Cases Female Male
    32. 32. CHILDLINE Outreach Target Audience <ul><li>Children </li></ul><ul><li>Concerned Adults </li></ul><ul><li>Allied Systems </li></ul><ul><li>NGOs </li></ul><ul><li>General Public </li></ul><ul><li>PCO Booth Owners </li></ul>Jan 2010 [email_address]
    33. 33. Outreach Programs Jan 2010 [email_address] Tgt. Audience Programme/s Children CHILDLINE Song, Puppet shows, Street Plays, Open House sessions, Children’s events/happenings, Children’s groups, presentations Adults and general public IEC material presentation and distribution at Kiosks, street plays. Public Call Offices (phone booths) PCO Mapping Allied Systems organisations, NGOs City/District Mapping, CHILDLINE Advisory Board meets ( CAB), Sensitisation programs under National Initiative for Child Protection (NICP) Media audience Tie up with Channels for editorial programs
    34. 34. Outreach programs aimed at Children <ul><li>Meeting children at: </li></ul><ul><li>- Schools </li></ul><ul><li>- Slums </li></ul><ul><li>- Hi children’s traffic locations (Railway </li></ul><ul><li> stations, bus stops, bazaars, </li></ul><ul><li> beaches, street corners, fairs, etc) </li></ul><ul><li>Children’s meets: regular Open House sessions and once a year Children’s event. </li></ul>Jan 2010 [email_address]
    35. 35. One on One meets with children <ul><li>Day Outreach: </li></ul><ul><ul><li>Tapping areas where children are found </li></ul></ul><ul><ul><li>Talk to them </li></ul></ul><ul><ul><li>Show how to dial phones </li></ul></ul><ul><ul><li>Conduct mock calls </li></ul></ul><ul><ul><li>Help children memorize the number through slogans, songs, plays, games etc. </li></ul></ul><ul><ul><li>Children given posters, stickers </li></ul></ul><ul><li>Night Outreach: </li></ul><ul><ul><li>Children usually relax and comfortable talking </li></ul></ul><ul><ul><li>Ideal time is between 9 p.m. to 12 p.m. </li></ul></ul><ul><ul><li>Team needs to carry first aid kits </li></ul></ul>Jan 2010 [email_address]
    36. 36. Critical Tools Jan 2010 [email_address] CHILDLINE Song Puppets with a kit and script
    37. 37. Outreach programs Jan 2010 [email_address]
    38. 38. Jan 2010 [email_address]
    39. 39. Jan 2010 [email_address]
    40. 40. Jan 2010 [email_address]
    41. 41. Jan 2010 [email_address]
    42. 42. Types of outreach to children Jan 2010 [email_address]
    43. 43. Jan 2010 [email_address]
    44. 44. Jan 2010 [email_address]
    45. 45. Jan 2010 [email_address] Awareness thru celebrity participation in Mumbai Marathon
    46. 46. Jan 2010 [email_address] Corporate sector teams in Mumbai Marathon
    47. 47. Jan 2010 [email_address]
    48. 48. Jan 2010 [email_address] CHILDLINE India Foundation [email_address] 11/3/2009Nov 2009
    49. 49. Jan 2010 [email_address]
    50. 50. Jan 2010 [email_address] Outreach activity using IEC material at police stations, Juvenile Justice Boards, Child Welfare Committees
    51. 51. Jan 2010 [email_address]
    52. 52. Jan 2010 [email_address] Outreach during Bihar floods
    53. 53. School Outreach <ul><li>Tie up with schools. </li></ul><ul><li>Presentation to school children in each class </li></ul><ul><li>Distribution of leaflets and school children enrolment as awareness volunteers for household awareness program- also makes households stake holders by raising donations from them. </li></ul>Jan 2010 [email_address]
    54. 54. Listening to Children <ul><li>Open House – An open forum for children </li></ul><ul><ul><li>To voice their issues and problems </li></ul></ul><ul><ul><li>To evaluate the service </li></ul></ul><ul><ul><li>To Involve Allied systems in CHILDLINE </li></ul></ul><ul><ul><li>Once every quarter in each CHILDLINE city </li></ul></ul>Jan 2010 [email_address]
    55. 55. Jan 2010 [email_address]
    56. 56. City/district mapping <ul><li>Resource directory </li></ul><ul><li>Plotting of all important points- hospitals, schools, police stations, bus stops, railway stations, markets, Shelters, NGOs offering services. </li></ul><ul><li>PCO mapping </li></ul>Jan 2010 [email_address]
    57. 57. Outreach for Allied system organisations <ul><li>Sensitisation workshops under NICP </li></ul><ul><li>Half day workshops. </li></ul><ul><li>Includes external resource persons </li></ul><ul><li>400 workshops /yr </li></ul>Jan 2010 [email_address]
    58. 58. Jan 2010 [email_address]
    59. 59. Jan 2010 [email_address]
    60. 60. Jan 2010 [email_address]
    61. 61. Media as an ally <ul><li>Media relationship building- invites to events, providing researched info/background material. </li></ul><ul><li>Case reporting- media interest is high. </li></ul><ul><li>Media as an advocacy facilitator- articles, interviews </li></ul><ul><li>Communication about White Papers/Position Papers. </li></ul><ul><li>Tie up with Media for Editorial activity: Media based outreach into community </li></ul>Jan 2010 [email_address]
    62. 62. Media based Outreach Jan 2010 [email_address]
    63. 63. Outreach Planning <ul><li>Activity definition </li></ul><ul><li>Methodology </li></ul><ul><li>Materials </li></ul><ul><li>Time Frame </li></ul><ul><li>What you need to do to organize (Input Indicators) </li></ul><ul><li>What will happen at the event (Performance indicators) </li></ul><ul><li>What is expected to happen as a result of the performance? (Output Indicators) </li></ul><ul><li>Impact of the program on overall goals </li></ul>Jan 2010 [email_address]
    64. 64. Outreach plan for Ganesh Festival Mumbai <ul><li>Activity : </li></ul><ul><ul><li>To conduct awareness about 1098 during the Ganesh Festival </li></ul></ul><ul><li>Methodology : </li></ul><ul><ul><li>Setting up of Kiosks </li></ul></ul><ul><ul><li>Puppet shows </li></ul></ul><ul><li>Materials : </li></ul><ul><ul><li>Puppet kits, Kiosks, Pamphlets </li></ul></ul><ul><li>Time Frame : </li></ul><ul><ul><li>3rd Sept to 14 Sept, 2008 </li></ul></ul><ul><li>What you need to do to organize (Input Indicators) : </li></ul><ul><ul><li>Approach atleast 6 mandals </li></ul></ul><ul><ul><li>Permission letters procured from atleast 3 mandals </li></ul></ul><ul><ul><li>Obtaining kit for kiosk, puppet show from CIF </li></ul></ul>Jan 2010 [email_address]
    65. 65. Outreach program indicators <ul><li>What will happen at the event (Performance indicators): </li></ul><ul><ul><li>Performing Puppet show in front of 50 children atleast 3 times a day in 2 locations. </li></ul></ul><ul><li>What is expected to happen as a result of the performance? (Output Indicators) : </li></ul><ul><ul><li>Atleast 3 case reports for every 50 children who watch the show. </li></ul></ul><ul><ul><li>Invitation from 1 mandal for next years show </li></ul></ul><ul><ul><li>Enquiries from atleast 5 adults at the CCC within 48 hours of the perform </li></ul></ul><ul><li>Outcome : </li></ul><ul><ul><li>Atleast 500 people are aware of the CHILDLINE 1098 number </li></ul></ul>Jan 2010 [email_address]
    66. 66. Thank -you Jan 2010 [email_address]