Part 2- Evaluation of Mr Teddy Opening title sequence THIS DOCUMENT IS OUTLING THE KEY ESSENTIALS THAT COULD NOT BE PLACED INTO PART 1 DUE TO SIZING OF FILE.
Representations- Throughout our opening title sequence there was representation of gender and this was fully embodied through the characters that were in frame. It was clear that the white male that we used in our opening title sequence was envisioned as powerful through the mis- en0scene elements that were evident in the frame. Sam, had a gun and was shot with a martini glass. This gave an insight into his life and visually suggested that he was living a prestigious lifestyle as the martini glass is stereotypically associated with the wealthy. This was purposely used to emulate styles evident in previous opening tile sequences such as Casino Royale; which in this narrative aided the consumer, to vision that his lifestyle was of a wealthy male. We did to an extent show female representations through our opening title sequence such as when Nicola walks in the film. She stereotypically walked in a feminine manner, swinging her hip, her clothing was also body-contacting showing to an extent her figure. This corresponds to the findings of Laura Mulvey that females are objectified as a sexual item for the pleasure of males. Nevertheless, we avoided making her seem too sexualised as it would not appeal to our audience but, self consciously we have appealed to the audience that buy into films at exhibitions (young males of 12-16 years of age).
More Representations- There was also a minor representation of females seeming domesticated as it is a female that hands over the glass of alcohol- presenting females as subordinate to males as the female is essentially satisfied the males needs. The comical aspect touched upon a representation of Sam, making him seem very unprofessional as, he is ultimately playing with a gun. The gun is envisioned as a powerful weapon and to not use it conventionally makes Sam seem unintelligent as well as immature which is contradicting to the nature of the job he possess.
Codes and conventions- It was clear that conventionally the opening title sequence that I made collectively with my group abides by many types of codes and conventions. First of all, the opening title sequence quite clearly uses no real structure it is mainly enigmas which are applied which rather then indicating the narrative, indicated the thematics that may be evident in the opening title sequence which was satisfying because it meant that we had the opportunity to think away from a simplistic idea and have the opportunity to best replicate this genre through elements in filming such as props etc.
Attracting our audience- In terms of the process that we applied to our opening title sequence to try and attract our audience, we wanted to try and consult some sort of demographic or audience on each decision and process as we understand that our ideology may get in the way and cause bias decisions that do not necessarily lead to the opening title sequence being good enough to make the consumers content. Some of the parts of our opening title sequence that we surveyed a demographic on was the fonts ensuring that the font was appealing and distinguishable as well as the colour of the font. We also questioned on the font types of the font of Mr Teddy the logo- this worked well essentially because it meant that the most important font was considered as ultimately this font would appear on poster, trailers etc. making it an essential font. The font would also need to become recognised within a community to ensure that people who have previously seen the film went to see it at exhibition.