Context in Mobile UX Strategy: the importance of being fickle


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This presentation is an attempt to examine the philosophical roots of the mobile experience and look at how these origins affect current design. I focused on context-aware systems, but much of the thinking can be applied to the broader mobile space.

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  • \n
  • Built on the idea that insight comes from differences. \nDefine about what mobile is by exploring what it is not\n
  • Goal: begin at the beginning, create shared understanding of what “mobile” is and how to approach designing for it\nLack of shared definitions\nIt’s not enough to claim that mobile is ubiquitous \nBegin with a question of naming\n
  • Ask the audience\n
  • Probably chose this one\n
  • Ask why they chose that one\nWhat makes it mobile?\n
  • Ask the audience\n
  • Ask the audience\n
  • Ask the audience\n
  • First we need to define portable and mobile\n
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  • Ask the audience\n
  • Ask the audience\n
  • Not just a tool but an agent of interaction\n
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  • Talk about VUI\n literal conversation\n how to decide visual vs vocal/auditory feedback\n VUI only works in context with very specific use cases\n
  • Defining context\n
  • Define context.\nDiscourse between individual and environment that establishes meaning\n
  • Need to find a middle ground\n
  • Strategy and methods for contextual design\n
  • Contextual design begins with examining environments. \n
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  • These facilitate discourse between user and system\nSense organs of the device\n
  • Methods that assist with contextual design\nThe practices focus on the user’s individual behavior and mindset\n
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  • Preliminary framework for designing discourse\nMobile is blending strategy and interface design\n
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  • Mobile UX strategy is about designing discourse\n
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  • Context in Mobile UX Strategy: the importance of being fickle

    1. 1. Context in Mobile UX StrategyThe importance of being fickle Thomas Wendt Surrounding Signifiers @thomas_wendt Surrounding Signifiers | @thomas_wendt |
    2. 2. Thomas Wendt UX Strategist Currently working a mobile innovation team at American Express Moonlighting as founder of Surrounding Signifiers, a strategy/ design consultancy and think tank Background in continental philosophy, psychology, and literary theory Enjoys cupcakesSurrounding Signifiers | @thomas_wendt |
    3. 3. Surrounding Signifiers Strategy.Design.Theory User Experience Product Strategy Development Enterprise Brand Strategy and Innovation SemioticsSurrounding Signifiers | @thomas_wendt |
    4. 4. Positioning Context A Question of Differences Strategy and the Interface Designing for ContextSurrounding Signifiers | @thomas_wendt |
    5. 5. 3 Definitions Signifiers | @thomas_wendt |
    6. 6. Defining “Context” Webster says... 1. The parts of a discourse that surround a word or passage and can throw light on its meaning 2. The interrelated conditions in which something exists or occurs.Surrounding Signifiers | @thomas_wendt |
    7. 7. Defining “Context” Winograd says... “The notion of ‘context’ has been adapted to computing from its original use referring to language, which is reflected in the structure of the word itself: con (with) text. In using language we produce a text, either written or oral, intended to be interpreted by one or more other people. That text is not an encapsulated representation of an intended meaning, but rather is a cue that allows the anticipated audience to construct an appropriate meaning.” Terry Winograd, Architectures for ContextSurrounding Signifiers | @thomas_wendt |
    8. 8. Defining “Context” Harman says... “World and thing do not stand next to each other as separate realities, but interpenetrate one another. They are unified without melting together, in a middle ground that Heidegger calls ‘the between.’ Language is nothing other than this between. The between is also called ‘the difference.’” Graham Harman Heidegger Explained: From Phenomenon to ThingSurrounding Signifiers | @thomas_wendt |
    9. 9. WORLD Unfocused Existence Decision-oriented Influenced by Microworlds MICROWORLD Focused Existence Task-oriented Influenced by WorldSurrounding Signifiers | @thomas_wendt |
    10. 10. FragmentationSense of self is focused on many concerns at once.Surrounding Signifiers | @thomas_wendt |
    11. 11. Connections Context is found in the interconnections between self, world, and microworlds.Surrounding Signifiers | @thomas_wendt |
    12. 12. Differences Meaning emerges out of the differences between self, world, and microworld.Surrounding Signifiers | @thomas_wendt |
    13. 13. Positioning Context A Question of Differences Strategy and the Interface Designing for ContextSurrounding Signifiers | @thomas_wendt |
    14. 14. Which one is mobile?Surrounding Signifiers | @thomas_wendt |
    15. 15. Why?Surrounding Signifiers | @thomas_wendt |
    16. 16. Which one is portable?Surrounding Signifiers | @thomas_wendt |
    17. 17. What’s the difference between mobility and portability?Surrounding Signifiers | @thomas_wendt |
    18. 18. What makes this thing mobile instead of portable?Surrounding Signifiers | @thomas_wendt |
    19. 19. Portable:from L.portabilis"that whichcan becarried" dM1E-Aopm1io4AK_Trby6b0JOhqQuh9fqb7hgSurrounding Signifiers | @thomas_wendt |
    20. 20. Portable:from L.portabilis"that whichcan becarried" Portability is about containment and predictability dM1E-Aopm1io4AK_Trby6b0JOhqQuh9fqb7hgSurrounding Signifiers | @thomas_wendt |
    21. 21. Mobile: from L. mobilis "movable, easy to move; loose, not firm, pliable, flexible, susceptible, nimble, quick; changeable, inconstant, fickle” Signifiers | @thomas_wendt |
    22. 22. Mobile is about potential and adaptation Mobile: from L. mobilis "movable, easy to move; loose, not firm, pliable, flexible, susceptible, nimble, quick; changeable, inconstant, fickle” Signifiers | @thomas_wendt |
    23. 23. Portable Mobile carried movable contained fickle predictable adaptive Signifiers | @thomas_wendt |
    24. 24. Remember portable phones? Signifiers | @thomas_wendt |
    25. 25. When did they stop being portable and become mobile? Signifiers | @thomas_wendt |
    26. 26. Portable phones became mobile when we established discourse with them. Signifiers | @thomas_wendt |
    27. 27. Mobile UX Strategy is concerned with the discourse between user and device. Signifiers | @thomas_wendt |
    28. 28. Mobile is about emerging systems of meaning and our relationship to technology. Signifiers | @thomas_wendt |
    29. 29. Signifiers | @thomas_wendt |
    30. 30. Positioning Context A Question of Differences Strategy and the Interface Designing for ContextSurrounding Signifiers | @thomas_wendt |
    31. 31. Interface Evolution Command Line Interface Graphical Interface Natural Interface Organic Interface,, Signifiers | @thomas_wendt |
    32. 32. Interface Evolution Command Line Interface Graphical Interface Screen-BasedSurrounding Signifiers | @thomas_wendt |
    33. 33. Interface Evolution Discourse-Based Natural Interface Organic InterfaceSurrounding Signifiers | @thomas_wendt |
    34. 34. “The subject of the interface can never get at "the real thing" because the structure of the screen itself condemns it to representations.” Andre Nusselder Interface Fantasy: A Lacanian Cyborg Ontology Signifiers | @thomas_wendt |
    35. 35. Interface is not a screenSurrounding Signifiers | @thomas_wendt |
    36. 36. It’s an interaction spaceSurrounding Signifiers | @thomas_wendt |
    37. 37. movable fickle adaptiveSurrounding Signifiers | @thomas_wendt |
    38. 38. Strategy should also be movable fickle adaptiveSurrounding Signifiers | @thomas_wendt |
    39. 39. Traditional Strategy Authoritative Strategists are “the ones who are supposed to know.” Finalized Strategy is positioned as the final answer to the most important question: “how do we succeed?” Rigid Parameters set by the strategic framework are the lines separating success from failure.Surrounding Signifiers | @thomas_wendt |
    40. 40. Mobile UX Strategy Adaptive Able to adjust itself based on changing priorities and contexts. It embraces the fickle nature of how we exist in the world. Balanced Designed for commonalities and differences across devices, users, and contexts. Discourse-Driven Facilitates discourse between user and system.Surrounding Signifiers | @thomas_wendt |
    41. 41. Positioning Context A Question of Differences Strategy and the Interface Designing for ContextSurrounding Signifiers | @thomas_wendt |
    42. 42. Device Sense Organs Today GPS Accelerometer Gyroscope Compass Camera lens Microphone Light Sensor Someday Altimeter Heart monitorSurrounding Signifiers | @thomas_wendt |
    43. 43. Design for Dasein Design for being-there isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+imSurrounding Signifiers | @thomas_wendt |
    44. 44. Design for Dasein there isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+imSurrounding Signifiers | @thomas_wendt |
    45. 45. Interlude for Heidegger LOLZ isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+imSurrounding Signifiers | @thomas_wendt |
    46. 46. Find Meaning in Difference Babbage_Difference_Engine_(1).jpgSurrounding Signifiers | @thomas_wendt |
    47. 47. Design Methods Contextual Inquiry Ethnography Participatory Design Storyboarding Contextual Personas Signifiers | @thomas_wendt |
    48. 48. Contextual Inquiry: Direct observation within the context of everyday use Signifiers | @thomas_wendt |
    49. 49. Ethnography: Indirect observation directly within the context of everyday use. Signifiers | @thomas_wendt |
    50. 50. Participatory Design: Users participating in the design process Signifiers | @thomas_wendt |
    51. 51. Storyboarding: Method of sketching a narrative from beginning to end Signifiers | @thomas_wendt |
    52. 52. Personas: Great place to start...terrible place to end. Signifiers | @thomas_wendt |
    53. 53. Personas incontext THINKING cognitive assumptions, education, learning ability Cognitive DOING Physical physical activity & ability, habits, preferences, sensory Emotional FEELING psychological state, anxiety, confidence, stress, desire Andrew Hinton / andrewhinton.comSurrounding Signifiers | @thomas_wendt |
    54. 54. Personas in Taskcontext Task Need Cognitive Task Situation Physical Task Need Need Emotional Task Task Task Task Andrew Hinton / andrewhinton.comSurrounding Signifiers | @thomas_wendt |
    55. 55. Design for Systems Experiences over screens Connections over individuals Discourse over deviceSurrounding Signifiers | @thomas_wendt |
    56. 56. Examples and Anti-ExamplesSurrounding Signifiers | @thomas_wendt |
    57. 57. Examples and Anti-ExamplesSurrounding Signifiers | @thomas_wendt |
    58. 58. Examples and Anti-ExamplesSurrounding Signifiers | @thomas_wendt |
    59. 59. Thanks! Get in touchSurrounding Signifiers | @thomas_wendt |