Hstry #labdavanac Masterclass 27 nov 2013

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Hstry's presentation - #labdavanac - Nov. 2013

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Hstry #labdavanac Masterclass 27 nov 2013

  1. 1. Rude awakening - a bit of fog! To be expected. Don't know how we live with this everyday in London! #GreatSmog
  2. 2. Rumours that there are more deaths linked to this smog than the influenza outbreak of 1918. #GreatSmog Rude awakening - a bit of fog! To be expected. Don't know how we live with this everyday in London! #GreatSmog
  3. 3. Apparently oil could provide a cleaner alternative to coal in the future. Let's hope this is true! #GreatSmog Rumours that there are more deaths linked to this smog than the influenza outbreak of 1918. #GreatSmog Rude awakening - a bit of fog! To be expected. Don't know how we live with this everyday in London!
  4. 4. 422 TWEETS Apparently oil could provide a cleaner alternative to coal in the future. Let's hope this is true! #GreatSmog Rumours that there are more deaths linked to this smog than the influenza outbreak of 1918. #GreatSmog Rude awakening - a bit of fog! To be expected. Don't know how we live with this everyday in
  5. 5. 1,5 MILLION PEOPLE 422 TWEETS Apparently oil could provide a cleaner alternative to coal in the future. Let's hope this is true! #GreatSmog Rumours that there are more deaths linked to this smog than the influenza outbreak of 1918. #GreatSmog
  6. 6. Camp exactly where Swiss were last year - few flat spots for tents, rocks all over. Not ideal but idyllic, like Switzerland! LOL #Everest53
  7. 7. Tenzing just saved my life with his quick action he knew what needed to be done straightaway #Everest53 Camp exactly where Swiss were last year - few flat spots for tents, rocks all over. Not ideal but idyllic, like Switzerland! LOL #Everest53
  8. 8. Well, we knocked the bastard off! #Everest53 Tenzing just saved my life with his quick action he knew what needed to be done straightaway #Everest53 Camp exactly where Swiss were last year - few flat spots for tents, rocks all over. Not ideal but idyllic, like Switzerland! LOL #Everest53
  9. 9. 1,121 TWEETS Well, we knocked the bastard off! #Everest53 Tenzing just saved my life with his quick action he knew what needed to be done straightaway #Everest53 Camp exactly where Swiss were last year - few flat spots for tents, rocks all over. Not ideal but idyllic, like Switzerland! LOL #Everest53
  10. 10. 1,7 MILLION PEOPLE 1,121 TWEETS Well, we knocked the bastard off! #Everest53 Tenzing just saved my life with his quick action he knew what needed to be done straightaway #Everest53
  11. 11. VISION Changing the way the world views history.
  12. 12. STUDENTS ARE USING TEXTBOOKS WHICH ARE 7-10 YEARS OLD
  13. 13. MARKET FOR UK TEXTBOOKS KEY STAGE I-V UK Students pay GBP 40+/YEAR for Textbooks encyclopedia britannica WENT OUT OF PRINT PEARSON – THROUGH THEIR SUB-DIVISION EDEXCEL DOMINATE NEW HISTORY CURRICULUM (sept THE MARKET 2014) major initiatives students using underway to get FIBER books that are and other high-speed BROADBAND into schools 7-10 years old
  14. 14. MARKET FOR TABLETS IN UK SCHOOLS TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS
  15. 15. MARKET FOR TABLETS IN UK SCHOOLS TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS TABLETS AMONG ALL EDUCATIONAL COMPUTER SERVICES WILL RISE TO 55% IN 2020
  16. 16. MARKET FOR TABLETS IN UK SCHOOLS TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS Tablet Adoption in UK CLASSROOMS: 2013 – 260,000 2014 – 600,000 2015 – 1,800,000 TABLETS AMONG ALL EDUCATIONAL COMPUTER SERVICES WILL RISE TO 55% IN 2020
  17. 17. SMART US MARKET ALLOWS TEACHERS TO CUSTOMIZE STUDENT LEARNING 29% INSTANT UPDATES FOR NEW INFORMATION of US ADULTS A 4GB TABLET OWN A TABLET 3500 E-BOOKS OR E-READER can be filled with STUDENTS STUDYING with an IPAD version of a TEXTBOOK score 20% HIGHER on standardized tests
  18. 18. MARKET FOR US TEXTBOOKS US STUDENTS PAY USD 120/YEAR FOR HISTORY TEXTBOOKS K-12 publishing is a USD 8 BN business McGraw-Hill, Pearson, and Houghton Mifflin own 85% OF THIS MARKET
  19. 19. MOBILE LEARNING
  20. 20. MISSION brings history, social media, and digital publishing together.
  21. 21. MISSION brings history, social media, and digital publishing together. accurate historical timelines with first hand accounts, photographs and videos.
  22. 22. MISSION brings history, social media, and digital publishing together. content formatted for social media and tailored for education market. accurate historical timelines with first hand accounts, photographs and videos.
  23. 23. HSTRY.ORG SUBSCRIPTION-BASED PLATFORM FOR EDUCATION INTERACTIVE SOCIAL TIMELINES OF MAJOR HISTORICAL EVENTS
  24. 24. Benefits for a classroom VISUAL THINKING & LEARNING THE CLOUD creativity INTERACTIVITY + INDEPENDENT LEARNING PRODUCTIVITY AND COLLABORATION INFORMATION GATHERING & UNDERSTANDING
  25. 25. SCHOOL PILOT 40 STUDENTS (aged between 13-16) #GreatSmog Timeline 2hr. classes Julian Davies, Head of History “The timeline was a success and my students enjoyed it.” 88% OF KIDS PREFERED USING HSTRY THAN THEIR STANDARD TEXTBOOK KINGSTON GRAMMAR SCHOOL LONDON, UK – JUNE 2013 Students rated the timeline 8/10 98% OF STUDENTS FOUND THE TIMELINE HELPFUL
  26. 26. PRICING MODEL SCHOOLS 1-25 users 750€ /yr 30€ per student 26-50 users 1350€ /yr 27€ per student 51-100 users 2500€ /yr 25€ per student 101-500 users 11000€ /yr 22€ per student 501-1000 users 20000€ /yr 20€ per student 1001-2000 users 35000€ /yr 17,50€ per student Note – a 15% commission will be taken by the Sales Manager
  27. 27. CONTENT STRATEGY EDITORS HISTORY BUFFS HSTRYTHONS UNIVERSITY & ACADEMICS
  28. 28. PRODUCT ROADMAP YEAR 1 CONDUCT MORE PILOTS BUILD UP CONTENT MARKETING & BRANDING SEED FUNDING ROUND YEAR 3 US MARKET ENTRY App and e-book sales YEAR 2 FIRST EDUCATION SALES - UK CLOSE SERIES A ROUND
  29. 29. FOUNDERS THOMAS KETCHELL BA in History Masters in Business and Development Enviro project management in Kenya Enviro social media in China
  30. 30. FOUNDERS THOMAS KETCHELL History Graduate Masters in Business & Development STEVEN CHIU Co-founder of largest China job website CEO of on- and offline education co. Biz Dev and Internet for The Economist Founder of digital media agency
  31. 31. FOUNDERS THOMAS KETCHELL History Graduate Masters in Business & Development STEVEN CHIU Co-Founder of Zhaopin.com CEO of education companies YORAN BRONDSEMA BSc and Masters in Computer Science 8 years full-stack web developer Freelance and digital agency experience
  32. 32. COLLABORATIONS PIC PIC APP Exclusive iOS app which combines photo-sharing with augmented reality. Send your cute bird all over the world! www.picpicapp.com CLIMATE ACTION One of the largest environmental pages and community on Facebook mainly based in South-East Asia. www.facebook.com/climateaction
  33. 33. HEADCOUNT SALES TEAM TO SIGN ON EDUCATIONAL INSTITUTIONS EDITORS OVERSEE QUALITY OF CONTENT COMMUNITY MANAGER TO HELP WITH BRANDING SMALL TECHNOLOGY TEAM TO HELP CTO DEVELOP/OPTIMIZE PRODUCT HSTRYTHONS HISTORY STUDENTS AND FANS ADD EDITORIAL CONTENT founders handle overall editorial, marketing, sales, partnerships
  34. 34. THANK YOU @HstryOrg @TomKetch www.hstry.org

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