In today's knowledge economy, intellectual property rights (hereafter "IP") are very important and powerful.
Unfortunately for (young) entrepreneur's, it's not always the first thing that will cross your mind when you start a business. Indeed, you get excited by your project, you have a multitude of activities and issues that you have to deal with, you start to spread your idea everywhere, etc.
These lines (pages) will help you to be aware of the crucial importance of IP in your business (plan). You should strongly consider all these specific IP tools (patent, trademark, design protection, copyright, etc) before launching your mobile app.