The Rules of Engagement                    Do                                                 Do Not             Post Imag...
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Facebook Rules of Engagement Cheat Sheet

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The Facebook rules of engagement cheat sheet! Please visit www.drivecustomers.com for more information!

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Facebook Rules of Engagement Cheat Sheet

  1. 1. The Rules of Engagement Do Do Not Post Images & Video Post “Text Only” Updates Post Between 12am – 7am Post During Business Hours Use a Full URL Use a Shortened URL Like Bit.ly Post on Thursdays & Fridays Post on Saturdays & Sundays Keep it 80 Characters or Less Post 5000 Word “Customer Testimonials” Ask Questions with: “Where”, “When”, Ask Why “Would”, “Should” and “How”Use Words Like: “Coupon”, “$ Off”, “Event”, Use Words Like: “Contest”, “Promotion”, “Winner”, “Offer”, “New” and “Win” “Exclusive” and “Free Shipping” Ask Followers to: “Fill-in-the-blank”, “Like”, Post More Than Twice a Day “Post”, “Take”, “Submit” and “Watch”The 12 Rules of Facebook Fan Engagement 1) Use Images In Your Posts: Image Posts get 22% more engagement than video posts and 54% more engagement than text posts. 2) Schedule Posts To Go Live Before 7am: Businesses that post outside of business hours have a 20% higher engagement rate. 3) Post Important Messages On Thursday Or Friday: Engagement rates on Thursday and Friday are 18% higher than any other day of the week. 4) Keep It 80 Characters Or Less: Posts 80 characters or less in length have 27% higher engagement rates. 5) Use FULL URL Not A Shortened URL: Engagement rates are 3 times higher for posts that used a ‘full length’ URL. 6) Ask A Question: Posts that end with a question have a 15% higher engagement rate. 7) Don’t Ask WHY: “Why” questions had the lowest number of ‘Likes’ and ‘Comments’ as they are perceived as intrusive and challenging. 8) Do Start Your Post With: “Where”, “When”, “Would”, “Should”, or “How” 9) Do Ask Followers To: “Fill-In-The-Blank”, “Like”, “Post”, “Take”, “Submit” or “Watch” Asking fans outright to take a simple action will drive the greatest level of engagement. Fans will listen and respond. 10) Don’ t Use The Words: “Contest”, “Promotion”, “Save”, “Exclusive” or “Free Shipping” Words such as ‘Save’, and ‘Free Shipping’ scored the absolute lowest in fan interaction. 11) Do Use ‘Softer Language’ Such As: “Event”, “Winner”, “Offer”, “New”, and “Win” Fans are happy to engage with “Events” and “Winning” offers. 12) Post Coupons & Incentives: Retail brand posts containing “$ off” receive a 55% higher user engagement rate, followed by Posts containing the word “coupon,” which is 39% above the average. www.DriveCustomers.com Copyright © 2012 Drive Customers

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