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Social Media and  Campus DigitalSignage Integration      Thomas Deneuville, Web Editor          Hunter College/ICIT
Digital Signage at Hunter College    A total of 18 monitors on three physical campuses:    •  68th Street – Main Campus: 1...
68th street campus: Hunter East building
68th street campus: Hunter West building
68th street campus: Hunter North building
119th street campus: Silberman building
Our Current Template                                         CalendarBranding                   Date and time             ...
How to betterengage students?
On Twitter…
Displaying a Social Media stream   An efficient stream has to be:   •  moderated   •  relevant   •  timely   •  screen fri...
Slow (manual iterations) and inexpensive                  vs. Fast, streamlined, and more expensive
Product Studio from Mass Relevance (based in Austin, TX).
Twitter search
Verified accounts
Filter Rules
Moderating the Stream
Publishing the Stream
Embedding a stream               on our monitors                                                 Spotlight                ...
Potential uses•    Polls: cafeteria hours during breaks, etc.•    Photo contests•    Creative writing: tweet your story, t...
How?•  Mass Relevance: flexible (CSS), fast, seamless integration•  Still very costly•  One of a few (existing or to come)...
Thank you!
Social Media and Campus Digital Signage Integration
Social Media and Campus Digital Signage Integration
Social Media and Campus Digital Signage Integration
Social Media and Campus Digital Signage Integration
Social Media and Campus Digital Signage Integration
Social Media and Campus Digital Signage Integration
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Social Media and Campus Digital Signage Integration

This is a presentation that I gave at the 11th Annual CUNY IT Conference, which took place on November 29 and 30, 2012 at John Jay College.

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Social Media and Campus Digital Signage Integration

  1. 1. Social Media and Campus DigitalSignage Integration Thomas Deneuville, Web Editor Hunter College/ICIT
  2. 2. Digital Signage at Hunter College A total of 18 monitors on three physical campuses: •  68th Street – Main Campus: 14 •  Silberman School of Social Work: 3 •  Brookdale: 1 all controlled by a single Content Manager machine.
  3. 3. 68th street campus: Hunter East building
  4. 4. 68th street campus: Hunter West building
  5. 5. 68th street campus: Hunter North building
  6. 6. 119th street campus: Silberman building
  7. 7. Our Current Template CalendarBranding Date and time Small Visuals Scrolling Text: Academic Calendar Main content
  8. 8. How to betterengage students?
  9. 9. On Twitter…
  10. 10. Displaying a Social Media stream An efficient stream has to be: •  moderated •  relevant •  timely •  screen friendly
  11. 11. Slow (manual iterations) and inexpensive vs. Fast, streamlined, and more expensive
  12. 12. Product Studio from Mass Relevance (based in Austin, TX).
  13. 13. Twitter search
  14. 14. Verified accounts
  15. 15. Filter Rules
  16. 16. Moderating the Stream
  17. 17. Publishing the Stream
  18. 18. Embedding a stream on our monitors Spotlight Spotlight + StreamEach visualization is an HTML page thatcan easily be embedded in a new template… Instagram Spotlight Instagram Photo Wall
  19. 19. Potential uses•  Polls: cafeteria hours during breaks, etc.•  Photo contests•  Creative writing: tweet your story, tweet your Hunter haiku, etc.•  Gathering feedback: #myHunterLibrary•  Unlocking gift from sponsors: > 2,500 tagged tweets = new equipment for athletics team•  Live feed during Commencement Ceremonies•  More…
  20. 20. How?•  Mass Relevance: flexible (CSS), fast, seamless integration•  Still very costly•  One of a few (existing or to come)Alternatives:•  Use APIs•  Manually pick tweets and photos
  21. 21. Thank you!

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