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App Promotion Summit: leverage reviews for ASO

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December2015, Berlin

Published in: Internet
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App Promotion Summit: leverage reviews for ASO

  1. 1. 1 1 Leverage reviews for ASO @Thomasbcn
  2. 2. 2 2 @Thomasbcn
  3. 3. 3 3 http://blog.appbot.co/app-marketing-review-secret-sauce/
  4. 4. 4 4 Why How “The secret is in the stars” Pix © Apptentive http://www.slideshare.net/ThomasBCN/asobarcamp-2-ratings-and-reviews-aso-impact-and-leverage
  5. 5. 5 5 ASO Reviews impact Ranking algorithm (SEO) User perception (CRO)
  6. 6. 6 6 Users are radical… 52% post only positive 5% post only negative http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/ Problems with App Store reviews
  7. 7. 7 7 … and irrational
  8. 8. 8 8 4,5 average = 7 ***** for each 1 * Goal #1: avoid 1 star reviews
  9. 9. 9 9 https://dancounsell.com/articles/the-problem-with-app-store-reviews http://thenextweb.com/apple/2012/06/22/its-time-for-apple-to-allow-developers-to-respond-to-app-store-reviews/ One way communication (iOS)
  10. 10. 10 10
  11. 11. 11 11 http://info.apptentive.com/app-store-ratings-and-reviews http://www.smartappmarketer.com/developers-struggle-get-app-ratings-reviews-apple-app-store/ / Review process is painful
  12. 12. 12 12 How? “The secret is in the stars” Pix © Apptentive
  13. 13. 13 13 1. Beg? http://www.loopinsight.com/2014/02/04/begging-for-app-ratings/
  14. 14. 14 14 2. Don’t intrude http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews
  15. 15. 15 15 3. Timing
  16. 16. 16 16 3. Timing No sex on first date Wait for a “aha moment”
  17. 17. 17 17 4. Integrate to limit intrusion
  18. 18. 18 18 5. Filter - basic
  19. 19. 19 19 5. Filter - advanced https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca
  20. 20. 20 20 6. Answer / contact https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b Google Play answers iOS: Convert negative reviews to positive
  21. 21. 21 21 7. Follow latest changes http://www.androidpolice.com/2015/11/19/google-experiments-with-review-highlights-in-the-play-store/ http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/
  22. 22. 22 22 The 8fit way Find out  go.8fit.com/twpin
  23. 23. 23 23 Black hat ASO? https://www.simform.com/blog/top-ways-to-request-app-rating-and-review
  24. 24. 24 24 “Hard-working App Store ranking manipulation employee.” http://weibo.com/1652811601/C2Ac4hGw4?type=comment Black hat ASO?
  25. 25. 25 25 http://zachwill.com/flappy-bird/ https://twitter.com/Thomasbcn/status/430336588426772480 http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store Black hat ASO? Flappy bird: 700k US reviews in 30 days Candy Crush: 400k US reviews in 18 months 45k CA reviews, top Apps with 5K
  26. 26. 26 26 … Neglect … Interrupt … Ask on first launch … Ask for 5 stars … Incentivize … Buy/fake @thomasbcn … Ask … At the right time, to the right users … Monitor/listen … Filter … Answer … Mine … Update yourself Cheatsheet: Reviews for ASO Want more? Even more?
  27. 27. 27 27 https://www.linkedin.com/pulse/aso-trick-one-talking-dennis-mink Reviewers Lookalikes Reviews hack-quisition…
  28. 28. 28 28 http://appbot.co
  29. 29. 29 29 http://appbot.co https://launchkit.io/reviews/ https://tapstream.com/review-bar/ http://www.apptamin.com/blog/review-mining/ https://sensortower.com/blog/how-to-improve-the-user-experience-of-your-mobile-app-with-review-mining
  30. 30. 30 30 Pix © Appbot @thomasbcn

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