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Five Lessons in Real Estate Marketing


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A short presentation about marketing for real estate professionals.

Published in: Real Estate, Business
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Five Lessons in Real Estate Marketing

  1. 1. FIVE lessons in realestate marketing<br />
  2. 2. 1.Think beforeyou act<br />Define target groups<br />Define USP’s & ESP’s<br />Market research on Alternatives & Pricing<br />Communication plan & marketing tools<br />Media planning & buying<br />Communication Plan<br />Resource allocation<br />Engage a dialogue through social Networking<br />
  3. 3. 2. Turn bricksintobrands<br />
  4. 4. 3. Unleash the power of 3D<br />
  5. 5. 4. Engage dialogues online<br />
  6. 6. 5. Leverage your location<br />
  7. 7.
  8. 8. hooox<br />Real-Estate Communication<br />for professionals<br />
  9. 9. hooox<br />“hooox” <br />Is a derivate from the English term ”hoax”[hoʊks]<br />a hoax presentsinformation as something real but is in fact unreal<br />Our name refers to our background in virtual reality, where nothing is real, although it looks very real<br />The third “o” stresses our capacity in 3D technologies <br />…<br />
  10. 10. APASSION <br /> forreal-estate communication<br />
  11. 11. Background<br />FOUNDATION in 2005<br />ENTREPENEURIAL SPIRIT <br /> Evolved from a multi-market platform start-up to a highly focused niche player with strong growth objectives<br />TECHNOLOGICAL FOCUS<br /> Located at iCubes (incubator) to stimulate cross-pollination with academic research centers. <br /> Permanent monitoring of real estate technologies (geographic information systems, social networks, ..)<br />Strong TEAM of EXPERTS<br />Strategic communication experts<br />Creative & artistic talent<br />Technical talent in web, 3D, video, photo, design, copywriting, …<br />Event Organizors and PR<br />
  12. 12. Services<br />EXCLUSIVE FOCUS on Real Estate communication:<br />Market leader in Belgium<br />Marketshare of 25% within the TOP100 developers<br />International ambitions<br />TYPES OF MISSIONS:<br />TRUST: speed-up “sales on plan”<br />PACKAGE: Transform your projects into investments<br />CONVINCE: local authorities, neighbourhood, PPS, ... <br />REBRANDING: re-market empty assets<br />
  13. 13. Whyworkwithus?<br />
  14. 14. USP’s<br />FAST <br /> Market knowledge & understanding<br />BETTER <br /> One-stop-shop & overall vision<br />COST EFFECTIVE <br /> All skills integrated into one organization/ one point of contact<br />ROI <br /> Early partnership benefits your return & avoids pitfalls<br />CROSS-POLINATION <br /> Our broad market visibility brings people together<br />
  15. 15. References<br />
  16. 16. Services & Approach<br />
  17. 17. A proven Methodology<br />
  18. 18. Different types of missions<br />