Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Retail 2.0

An introduction to Retail 2.0 or Social Retailing. The loyalty shift and the it's consequences

  • Login to see the comments

Retail 2.0

  1. Retail 2 . 0 Creating Space for Consumers
  2. Trends <ul><li>Constant connection through technology </li></ul><ul><li>High level of transparancy </li></ul><ul><li>Pricepressure from webshops </li></ul><ul><li>Changed orientation and purchase behaviour </li></ul>
  3. Revolution in “Demand”
  4. <ul><li>The consumer rises.. </li></ul>
  5. <ul><li>Who do you serve? </li></ul><ul><li>Are you loyal to consumers or to your producers? </li></ul>
  6. <ul><li>RETAIL: </li></ul><ul><li>Stuck in the middle? </li></ul><ul><li>between producer and consumer ? </li></ul>
  7. Shift your loyalty! From Push tool to Pull platform Producer Retail Consumer Products Services Experiences Connected Informed Organised Material Consumer Social Retailing
  8. Social Retailing <ul><li>Providing social tools and platforms around products and services to create better informed and better organised buying behaviour. </li></ul>
  9. <ul><li>What is happening already NOW in Social Retailing? </li></ul>
  10. <ul><li>It is about giving away .. </li></ul>
  11. Giving away design
  12. Giving away assortment
  13. Give away marketing
  14. <ul><li>It is about new tech .. </li></ul>
  15. Augmented Reality IconNicholson: Interactive Mirrors
  16. <ul><li>It is about information .. </li></ul>
  17. (Instore) User Reviews “ Reviews and ratings is the No. 1 customer - requested feature online at, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal - Mart stores and online,&quot; Cathy Halligan,'s chief marketing officer.
  18. Organised and informed
  19. <ul><li>It is about mobshopping .. </li></ul>
  20. Group Buying
  21. Online buying with friends
  22. Transparancy = Excellence In a transparant market excellence is the benchmark
  23. <ul><li>What is your </li></ul><ul><li>Purpose Statement? </li></ul><ul><li>Excellence requires a clear Sense of Purpose </li></ul>
  24. <ul><li>Purpose makes you authentic </li></ul><ul><li>Authentic behaviour from retailers is crucial! </li></ul>
  25. <ul><li>Are you prepared to play the NEW customer game? </li></ul>
  26. Thank You Raimo van der Klein [email_address]