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[Entertainment] Tomorrowland Brazil 2015

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Company responsible for preparing the study: Thinking Insight

Technology sponsor of the study: Geofeedia

Published in: Data & Analytics
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[Entertainment] Tomorrowland Brazil 2015

  1. 1. GEOFEEDIA AND THINKING INSIGHT PRESENT: A STUDY BY GEOLOCATION MONITORING TOMORROWLAND BRAZIL 2015
  2. 2. ... THE LARGEST ELECTRONIC MUSIC EVENT CAME TO BRAZIL. FINALLY...
  3. 3. AND WE REALLY WANTED TO UNDERSTAND THE EXPERIENCE THAT PEOPLE HAD AND HOW THEY EXPRESSED IT ON SOCIAL MEDIA.
  4. 4. TO MAKE THIS POSSIBLE, WE USED GEOFEEDIA, A PRODUCT FROM GEIST PORTFOLIO, THAT CHECKS ON SOCIAL NETWORKS BASED ON GEOLOCATION. Click here to access their website
  5. 5. AND IN THIS STUDY YOU WILL SEE A CONSTRUCTED ANALYSIS BASED ON: 20.215 REVIEWED PUBLICATIONS 6 DAYS OF MONITORING AND ANALYSING 5 SOCIAL MEDIAS Instagram, Flickr, Twitter, Youtube and Facebook Collection is an area of GeoFeedia (click here to learn more about it)
  6. 6. HOW ABOUT LISTENING TO THE MOST POPULAR DJ ACCORDING TO SOCIAL MEDIA BY PEOPLE THAT WERE AT TOMORROWLAND BRAZIL 2015 WHILE YOU READ THE NEXT SLIDES? CLICK HERE.
  7. 7. IT ALL STARTED ON MAY 1ST, AT PARQUE MAEDA, ITU, SÃO PAULO. A LINE UP THAT HAD MORE THAN 160 NATIONAL AND INTERNATIONAL DJS. 180.000 PEOPLE WERE EXPECTED TO ATTEND DURING 3 DAYS OF THE EVENT.
  8. 8. IT MEANS, THE PARTY STARTED ONE DAY BEFORE, APRIL 30, AT 2PM, WITH PEOPLE CHECKING-IN. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  9. 9. ALREADY ON MAY 1ST, THE TRAFFIC JAM WAS BROADCASTED BY TV AND NEWS CHANNELS AND AS MORE PEOPLE ARRIVED AT THE FESTIVAL, THE VOLUME OF MEDIA ATTENTION CONTINUED TO GROW. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight 262 3.508 6.580 6.392 3.059 414 Thursday (04/30/2015) Friday (05/01/2015) Saturday (05/02/2015) Sunday (05/03/2015) Monday (05/04/2015) Tuesday (05/05/2015) DAILY EVOLUTION OF MENTIONS
  10. 10. TALKING ABOUT MAY 1ST YOU MAY NOTICE THAT SOME OF THE MAIN ATTRACTIONS LIKE AFROJACK, HARDWELL AND STEVE AOKI ROCKED - HARD! - FRIDAY NIGHT AND SATURDAY MORNING. “Primeiro dia de Tomorrowland Brasil ! #hardwell #afrojack #top #tomorrowland #tomorrowlandbrasil ##foisóoprimeirodia #temmais2 #ninguemdorme #éounumé #sóvem #sóvai” 56 45 37 12 2 1 9 30 70 77 115 123 148 157 170 334 442 488 422 321 297 229 187 190 179 0 100 200 300 400 500 600 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Publications made ​​per hour Average publications throughout the event Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  11. 11. TALKING ABOUT MAY 2ND BELIEVE IT OR NOT: SATURDAY WAS THE MOST INTENSE DAY FOR SOCIAL MEDIA POSTINGS. DURING THE WHOLE DAY THE ENERGY CONTINUED, WITH A SMALL REDUCTION OF POSTS BETWEEN 6AM AND 9AM. THE SECOND SHOW FROM HARDWELL AND STEVE AOKI BROUGHT EVEN MORE EXCITEMENT TO SOCIAL MEDIA. 190 221 237 205 131 103 82 111 122 219 334 357 340 372 347 448 489 515 465 385 301 282 269 200 179 0 100 200 300 400 500 600 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Publications made ​​per hour Average publications throughout the event Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  12. 12. TALKING ABOUT MAY 3RD YOU MAY ALSO NOTICE THAT THE POSSIBLE RESTING TIME OCCURRED DAILY BETWEEN 5AM AND 9AM. ON MAY 3RD, MOST OF THE POSTS WERE ABOUT THE DJS PLAYING, BUT ALSO ABOUT HOW PEOPLE WERE SAD BECAUSE IT WAS THE LAST DAY OF THE EVENT. 185 236 164 198 179 125 65 58 99 117 279 251 369 485 446 451 477 455 368 342 292 221 188 160 179 0 100 200 300 400 500 600 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Publications made ​​per hour Average publications throughout the event Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  13. 13. OBSERVE THAT SATURDAY (33%) AND SUNDAY (34%) ARE THE DAYS WITH THE LARGEST NUMBER OF POSTS. THERE WERE LOTS OF RELATED POSTS EVEN AFTER THE EVENT HAVE ENDED, IT WAS HARD TO SAY GOODBYE. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  14. 14. DURING THOSE DAYS, MEN WERE MORE PRESENT IN SOCIAL MEDIAS. Indefinite recorded 0.2 % of the total analyzed. 69% 29% 2% Male Female Brands Indefinite Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  15. 15. Some well known tv channels also produced content during the event, often covering the shows, for example: Viva Turismo and MTV Brazil were responsible for 20% of comments on companies. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  16. 16. No only official sponsors, but also small and medium companies seized the atmosphere of Tomorrowland Brazil to promote products, services or just to be seen. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  17. 17. NOT TO MENTION THE ACTIVATION IN THE OFFICIAL CHANNELS OF TOMORROLAND ITSELF, HIGHLIGHTING THE PRODUCTS AND SERVICES OFFERED, FROM APPS TO FOOD. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  18. 18. INSTAGRAM WAS THE MAIN CHANNEL OF SOCIAL MEDIA USAGE (89%) NOT ONLY TO POST PICTURES, BUT ALSO VIDEOS. TWITTER WAS NEXT TO FOLLOW, WITH MOST TWEETS BEING INSTAGRAM SHARES*. * WITH THE CURRENTCHANGES ON FACEBOOK, ONLY A FEW POSTS WERE REGISTEREDON THE PLATAFORM. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  19. 19. TOMORROWLAND KNEW HOW TO GET READY FOR THE FLASHES. THE FAMOUS MAGIC AND IMPECCABLE DECOR, THE FLASHY CLOTHES, THE SYNC BETWEEN MUSIC, LIGHTS AND FIREWORKS…ALL OF THIS COMBINED TO THE ATMOSPHERE OF THE FESTIVAL WAS TARGET OF MOBILE AND SMARTPHONES CAMERAS. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  20. 20. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  21. 21. AND WHAT ABOUT THE BRANDS? IT WAS NO DIFFERENT. BRANDS WERE ALSO PRESENT IN THE POSTS CREATED BY THE PEOPLE WHO ATTENDED THE EVENT. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  22. 22. 36% 22% 22% 17% 3% Skol Beats Fusion Energy Drink MasterCard Absolut Nights Doritos 104 64 42 6 6 0 20 40 60 80 100 120 Use campaigns hashtags Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  23. 23. BY THE WAY, THE POOL PARTY WAS SPONSORED BY MASTERCARD AND WAS A HIT IN SOCIAL MEDIA, BLOGS AND NEWS PORTALS. ALL YOU HAD TO DO WAS SHOW THEM YOUR CREDIT CARD, AND HIT THE POOL! Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  24. 24. FOR THOSE WHO COULDN’T GET IN THE POOL, WELL, THEY HAD TO IMPROVISE. SOME VIDEOS WERE RECORDED OF PEOPLE STRETCHING PLASTIC SHEETS ON THE FLOOR AND FILLING IT WITH WATER SO THEY COULD HAVE FUN SLIDING, SLIPPING AND EVEN FALLING ON THE FLOOR. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  25. 25. IF A MOBILE PHONE BRAND PROMOTED WATERPROOF PRODUCTS? NOW, IMAGINE... WHAT IF IN THE NEXT TOMORROWLAND BRAZIL A COMPANY SPONSORS A WATERSLIDE FOR ATTENDEES TO ENJOY? A MUSIC STAGE WAS BUILT NEXT TO THE POOLS SO STEVE AOKI COULD USE HIS FAMOUS BOAT? Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  26. 26. AND WHAT DID PEOPLE SHARE IN SOCIAL MEDIA THAT WAS RELATED TO BEVERAGES AND FOOD? Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  27. 27. VODKA WAS AMONG THE ALCOHOLIC BEVERAGES MOST OFTEN MENTIONED AND DESIRED DURING THE EVENT. ALSO NOTICE THAT ICE CREAM AND CHOCOLATE WERE ALSO AMONG THE MOST REQUESTED ITEMS. TOTAL IDENTIFIED PUBLICATIONS: 96 23% 14% 14% 11% 11% 9% 6% 5% 3% 3% 2% 2% 0% 5% 10% 15% 20% 25% Vodka Ice cream Chocolate Beer Water Chopp Burger Waffle Soft Drink Pizza Energy Drink Juice % foods and beverages Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  28. 28. IF A CHOCOLATE BRAND HAD STANDS FOR ITS PRODUCTS, WHERE PEOPLE COULD GATHER TO TRY NEW BARS AND COMMENT ABOUT THEM ON SOCIAL MEDIA? NOW IMAGINE... IF AN ICE CREAM COMPANY TOOK ADVANTAGE OF THE WEATHER AND DESIRE OF PEOPLE TO EAT ICE CREAM AND OFFERED A SPECIAL EDITION PRODUCT IN TOMORROWLAND BRAZIL? Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  29. 29. BY THE WAY... Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  30. 30. ANOTHER POPULAR TOPIC IN THE PRESS WAS THE ABUSIVE PRICE OF THE FOOD, DRINKS AND PARKING AT THE EVENT. THE TOKEN, CURRENCY USED AT THE EVENT, WAS SO HIGH THAT A 4 MINUTE SHOWER COSTED PARTICIPANTS 16 REAIS. THERE WAS ONLY A LITTLE COMPLAINT ABOUT IT ON SOCIAL NETWORKS, BUT INSTAGRAM, THE MAIN MEDIA USED, IS NOT A COMMON CHANNEL FOR COMPLAINTS. TOTAL IDENTIFIED PUBLICATIONS: 136 45% 22% 11% 4% 4% 3% 3% 2% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Token Queue Price R$ Reais Value Parking I paid To buy % Share of each term Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  31. 31. THE MAIN ATTRACTIONS WERE THE NATIONAL AND INTERNATIONAL DJS WHO PERFORMED DURING THE FESTIVAL. MORE THAN 160 ARTISTS ENTERTAINED THE CROWD IN SEVERAL STAGES, WHICH WERE ALSO MENTIONED IN THE MEDIA. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  32. 32. 14% 10% 10% 9% 6% 5% 5% 3% 2% 2% Hardwell Steve Aoki David Guetta Dimitri Vegas & Like Mike Armin van Buuren Nervo Afrojack Nicky Romero Steve Angello DVBBS DUTCH DJ HARDWELL AND THE AMERICAN STEVE AOKI, BOTH PLAYED TWICE, OCCUPIED THE TOP 10 MOST MENTIONED DJS DURING THE EVENT. BUT THE FRENCH DAVID GUETTA (378 MENTIONS), WHO CLOSED THE EVENT ON THE LAST DAY, APPEARED IN 3RD PLACE, EVEN TOUGH HE PLAYED ONLY ONCE. TOTAL IDENTIFIED PUBLICATIONS: 3.798 Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  33. 33. #MADNESS THE SONG "DON’T STOP THE MADNESS" WAS ONE OF THE MOST ASSOCIATED TO THE DUTCH DJ. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  34. 34. #CAKEME PEOPLE ASKED STEVE AOKI TO DO ONE OF HIS FAVORITE GAMES: THROW CAKE AT THE AUDIENCE. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  35. 35. GRAND FINALE! THIS WAS THE MAIN FEELING OF THE VAST MAJORITY OF PEOPLE ON THE EVENT, THAT ENDED WITH DJ DAVID GUETTA. “One David Guetta :) não acredito que acabou :(((((( the best party ever!!!!!!” “Guetta fechou do jeito que ele sabe... WOOOOOW #DavidGuetta #Tomorrowland” “Mr. David Guetta fechando com chave de ouro. #tomorrowlandbr #tomorrowlandbrasil #davidguetta #carol” Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  36. 36. AND HEY... Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  37. 37. WITH MORE HITS THAN MISSES, THE FIRST EDITION OF TOMORROWLAND BRAZIL CLOSED IN POSITIVE BALANCE, WITH CONFIRMED EVENTS FOR YEARS TO COME. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  38. 38. GOOD FOR ELECTRONIC MUSIC FANS... Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  39. 39. ...AND RELATED BRANDS, THAT FOUND A GOOD WAY TO GET EVEN CLOSER TO ITS CONSUMERS. Technologysponsor ofthe study: Geofeedia| Companyresponsiblefor preparingthe study: Thinking Insight
  40. 40. THINKING INSIGHT contato@expx.co contato@thinkinginsight.com.br Click here to learn more about GeoFeedia Click here to learn more about Thinking Insight

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