SEO: The Nutshell Version


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This presentation was given during a 1-day e-Marketing training at the Université catholique de Louvain (UCL) in Louvain-La-Neuve, Belgium on March 8, 2012.

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  • We willworkon 3 set of keycomponents. In this order!Before links comes content.
  • SEO: The Nutshell Version

    1. 1. Search Engine Optimization:The Nutshell VersionPieter Goyens@pietergoyens
    2. 2. My name isPIETER @pietergoyensand I work atREPRISE MEDIA. 2
    3. 3. This Presentation Focuses on SEO Search Engine Optimization, in short SEO 3
    4. 4. An Overview of this Session• Before You Build: How Search Engines Work• How To Build Search Engine Friendly Websites• Important SEO Factors• Keyword Research 4
    5. 5. Before You Build: How Search Engines Work5
    6. 6. Understanding Search Results 6
    7. 7. Search Engine Crawling Process Crawling Storage Ranking 7
    8. 8. How Does the Web Look Like to Search Engines? Text Image Link Text Link 8
    9. 9. How Does the Web Look Like to Search Engines? Pages Keywords Results car dog justin bieber cartoons 9
    10. 10. How To Build Search Engine Friendly Websites10
    11. 11. Domain Name Keywords in domain name give minuscule boost 11
    12. 12. Get Indexed on Classic Way Your Website Not that fast, certainly not for brand new websites 12
    13. 13. Get Indexed Faster with Sitemaps Your Website Ping your content faster to Google by using Sitemaps 13
    14. 14. Must-Use: Google Webmaster Tools Google Webmaster Tools allow you to improve indexing your website 14
    15. 15. Submitting Your Sitemap Submit your website to Google Webmaster Tools 15
    16. 16. Extra: Get Data from Your Website Google Webmaster Tools provide you with detailed reports about your website 16
    17. 17. Important SEO Factors17
    18. 18. HTML Page TitleIn the code, it looks like this <title>Wallace and Gromit: one man and his dog - Telegraph</title>In the Google search results page,like this TIP: Less than 70 characters and place important keywords close to the front 18
    19. 19. Meta Description TagIn the code, it looks like this <meta name=“description” content=“Learn how to play drums online with this helpful how-to website. It will show you how to play drums from very basic to advanced.”>In the Google search results page,like this TIP: Roughly between 150-160 characters; avoid duplicate meta descriptions 19
    20. 20. Don’t Use “Click Here” as Text Link Taken from W3C ( 20
    21. 21. Installing SEO Plugin 21
    22. 22. Keyword Research22
    23. 23. Taking You Back to 1999
    24. 24. Google Now It’s all about keywords
    25. 25. Must-Use: Google AdWords Keyword Tool Google AdWords Keyword Tool allow you to find interesting keyword phrases 25
    26. 26. Find Related Search Terms Related search terms on “bottes femmes” 26
    27. 27. Building the Perfectly Optimized Page TIP: Headline with TIP: Use targeted keyword, but keyword in different on each page image file namesSEO impact on alt tag on images is minimal Keyword repetitions within body text, between 2-5x TIP: put keywords in bold Taken from SEOmoz blog ( 27
    28. 28. Download SEO Starter Guide from Google TIP: Free download 28
    29. 29. Blended Search Google changed the definition of content 29
    30. 30. Picasa Web Albums TIP: Upload your images to Picasa Web (and/or Flickr) 30
    31. 31. Some Take-Aways on SEO• The hardest part of starting SEO is knowing where to begin• Good SEO takes time• You must track to know which SEO efforts are bringing good results, and which are not working• Most of the right choices comes from asking 31
    32. 32. Congrats! now have a basic thinksearchunderstanding of SEO. 32