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Microsoft and Search<br />Jean-Benoit Van Bunnen<br />Online Business Lead – Microsoft Consumer & Online Belux<br />Think ...
Microsoft’s position in Search <br />A classic Microsoft opportunity<br /><ul><li>Microsoft has a very strong online netwo...
MSN is #1 portal in EMEA with 150m users
WL is #1 IM and email with 130m users
Search is an important part of an online ecosystem
Gateway to the web
Integral to driving other products
A massive advertising opportunity
MS is relatively new in the search game. Live Search had:
43m UUs</li></li></ul><li>Why we are investing in a new brand <br />Why do we need a new brand? <br />Query share is 2% ac...
Search and the Consumer <br />
Online Information Explosion<br />1997  |  1998  |  1999  |  2000  |  2001  |  2002  |  2003  |  2004  |  2005  |  2006  |...
Users Depending More on Search But satisfaction has not improved<br />People rely heavily on search for daily tasks…<br />...
Key needs aren’t being addressed<br />Imprecise Results<br />Refinements<br />Lengthy Tasks<br />50%of time spent on 5% of...
Opportunity for a decision engine<br />Users Relying More on Search<br />Decision Sessions are Lengthy<br />Q. In the past...
A Faster Way to More Informed Decisions<br />Deliver Great Results<br />A Richer, More Organized <br />Experience<br />Hel...
Bing Demo<br />demo<br />
Great Results<br />1 in 4<br />queries deliver successful results<br />Sources:  Microsoft: Cosmos Heatmap<br />
Richer more Organized <br />42%<br />of sessions <br />need<br />refinement<br />Sources:  Microsoft Net Promoter; Cosmos<...
Simplifying Key Tasks <br />66%<br />of users rely on search for decisions<br />Source: Keynote Systems<br />
A Better Way to Search<br />Delivers Great Results<br /><ul><li>Tools that provide faster access to essential information
Better access to authoritative sources from across the web
More comprehensive index and results</li></ul>A richer, more organized experience<br /><ul><li>Better organized page results
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Microsoft and Search

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This presentation gives an introduction to Microsoft's search engine Bing. Presented by Jean-Benoit Van Bunnen from Microsoft Belux during the Reprise Media Thinks Search workshop in Brussels on February 17, 2011.

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Microsoft and Search

  1. 1. Microsoft and Search<br />Jean-Benoit Van Bunnen<br />Online Business Lead – Microsoft Consumer & Online Belux<br />Think Search Workshop<br />17thFeb 2011<br />Reprise Media<br />
  2. 2. Microsoft’s position in Search <br />A classic Microsoft opportunity<br /><ul><li>Microsoft has a very strong online network in EMEA
  3. 3. MSN is #1 portal in EMEA with 150m users
  4. 4. WL is #1 IM and email with 130m users
  5. 5. Search is an important part of an online ecosystem
  6. 6. Gateway to the web
  7. 7. Integral to driving other products
  8. 8. A massive advertising opportunity
  9. 9. MS is relatively new in the search game. Live Search had:
  10. 10. 43m UUs</li></li></ul><li>Why we are investing in a new brand <br />Why do we need a new brand? <br />Query share is 2% across EMEA of which the vast majority is passive share from MSN and IE<br />Our opportunity is drive active preference from a destination Home Page.<br />This requires significant brand awareness to attract users to visit and return to our destination site. <br />Challenge: “The world is not waiting for another search engine”<br />99% of people are satisfied with their search engine; (Sept. US, MSFT Internal research)<br />Use of search is a subconscious decision for people—falling between deciding whether to brush my teeth before bed and bouncing my leg when bored or nervous. (JWT SONAR Research Jan. 09)<br />“Google it” = “Search it” <br />
  11. 11. Search and the Consumer <br />
  12. 12. Online Information Explosion<br />1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 <br />With richer and richer content...<br />100,000%<br />Growth<br />in Content<br />With more and more links…<br />40,000%<br />Growth in URLs<br />More and more sites…<br />2,000%<br />Growth<br />in Sites<br />100K to 160M sites >26M to 1 Trillion URLs>17 TB to 5PD of Content<br />
  13. 13. Users Depending More on Search But satisfaction has not improved<br />People rely heavily on search for daily tasks…<br />…in ever increasing numbers<br />43.6%<br />Growth<br />in Users<br />March 2009<br />369 Million<br />March 2008<br />257 Million<br />% who do this on a typical day<br />…yet satisfaction with search could improve<br />…using search more and more<br />March 2009<br />1.4%<br />Growth<br />in Visits<br />27.8 visits per searcher<br />68%<br />65%<br />2005<br />2008<br />March 2008<br />27.5 visits per searcher<br />Sources: Pew Research Center; ComScore; Harris Poll<br />
  14. 14. Key needs aren’t being addressed<br />Imprecise Results<br />Refinements<br />Lengthy Tasks<br />50%of time spent on 5% of sessions<br />42% <br />Of sessions require refinements<br />1 in 4<br />Delivers successful results<br />
  15. 15. Opportunity for a decision engine<br />Users Relying More on Search<br />Decision Sessions are Lengthy<br />Q. In the past six months have you used a search engine to help inform your decisions for the following tasks?<br />Length of Sessions by Type<br />66%<br />of people are using search more frequently to make decisions<br />Complex task and decision sessions could be easier<br />Users need help with tasks and making decisions<br />Sources: Live Search Session Analysis; Microsoft Internal Research conducted by iPos 2008<br />
  16. 16. A Faster Way to More Informed Decisions<br />Deliver Great Results<br />A Richer, More Organized <br />Experience<br />Help Accomplishing Key Tasks<br />
  17. 17. Bing Demo<br />demo<br />
  18. 18. Great Results<br />1 in 4<br />queries deliver successful results<br />Sources: Microsoft: Cosmos Heatmap<br />
  19. 19. Richer more Organized <br />42%<br />of sessions <br />need<br />refinement<br />Sources: Microsoft Net Promoter; Cosmos<br />
  20. 20. Simplifying Key Tasks <br />66%<br />of users rely on search for decisions<br />Source: Keynote Systems<br />
  21. 21. A Better Way to Search<br />Delivers Great Results<br /><ul><li>Tools that provide faster access to essential information
  22. 22. Better access to authoritative sources from across the web
  23. 23. More comprehensive index and results</li></ul>A richer, more organized experience<br /><ul><li>Better organized page results
  24. 24. Refinement and anticipation of follow-on queries
  25. 25. Easy access to search history
  26. 26. Brings you the best of shopping, local, travel and health
  27. 27. Powerful decision making tools
  28. 28. End-to-end experiences for key decision tasks and decisions</li></ul>Helps you accomplish key tasks more easily<br />Bing: A faster way to make more informed choices<br />
  29. 29. http://searchengineland.com/google-vs-bing-the-fallacy-of-the-superior-search-engine-60928<br />
  30. 30. Early results are encouraging<br />AWARENESS & PERCEPTION<br />UNIQUE USERS<br />US MARKET SHARE<br />CONSUMER CONNECTION<br />Super impressed with Bing – MSFT took search from a 2 to an 8 ‘overnight’.<br />From the Twitter Feeds<br />48%<br />Unaided Awareness<br />93.4m<br />11.3%<br />“[Google’s] efforts feel minimal compared with Bing. I really enjoyed using it…”<br />Walt Mossberg<br />16%<br />3.3pts<br />21%<br />Perception: Helps Me Make Better Decisions<br />I’ve been fighting my Google Habit and comparing Bing to Google. Sometimes Bing gets beat, but sometimes Google does, too.<br />Danny Sullivan<br />71.7m<br />8.0%<br />Sources: comScore June-October 2009 U.S. Search Engine Rankings<br />Integrated Campaign Evaluation Study<br />
  31. 31. Search Alliance<br />Bing technologywillbeused to power search on Yahoo! and Microsoft properties<br />Microsoft adCenterwillbe the platform used for all campaigns.<br />The adCenterwillbedisplayed on Bing and Yahoo!.<br />
  32. 32. Sponsored links on Bing<br />18<br />
  33. 33. Bing fr-be<br />19<br />
  34. 34. Bing nl-be<br />20<br />
  35. 35. Buyingon Bing<br />
  36. 36. Audience<br />Reachyourpotentialcustomerswhentheysearch for yourproducts<br />Audience in France : 9,2 millions Unique Visitors.<br />68% are looking for information for an online purchase at least 3 times per month*<br />77% bought on the Internet during the last six months*.<br />Bing users spend 26% more than the average Web user *.<br />Source: Médiamétrie NetRatings Cible +, Décembre 2009 / *Source : Nielsen Online Q4 2008 Referral Effectiveness Summary<br />
  37. 37. Qualified Audience<br />Bing users spend 17% more time on the destination sites that the average French Internet users.<br />Bing users are 54% more likely to convertthan the average French users and 61% more than the Google users.<br />Average time spent on the destination sites, from ...<br />Conversion Rate after clicking on a result from…<br />Source: NNR France, June-August 2009 - for Microsoft<br />
  38. 38. A strongvisibility of the sponsored links<br />Part of the users who watched the sponsored links<br />42%<br />25%<br />Source : User Centric, Inc., juin 2009 – for Microsoft<br />
  39. 39.
  40. 40. Resources<br />Bing community blog: http://www.bing.com/community/blogs/search/default.aspx<br />Webmaster page<br />www.bing.com/webmaster<br />Bing demos<br />http://www.discoverbing.com/<br />http://www.discoverbing.co.uk/<br />Bing – Yahoo alliance<br />http://www.searchalliance.com/home<br />Adcenter<br />https://adcenter.microsoft.com/<br />Learning Center, Downloads, adExcellence :<br />http://advertising.microsoft.com<br />
  41. 41. Contact me: jeanvb@microsoft.com<br />

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