Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Source: Microsoft Advertising Data – January 2015
To help you find them, Microsoft starts with the most diverse set of use...
SOCIAL ONLINE
39% say that they feel
the need to check
social networking sites
every day
INTERNET
FIRST
49% say that when
...
ONLINE
RESEARCHERS
46% say that they look
on the internet for
information before
buying a product GAIN INSIGHTS
FROM OTHER...
NEW AGE
MAKEUP
43% more likely to
be interested in new
pioneer cosmetics
HEAVILY INVESTED
IN PERSONAL
PRODUCTS
35% say tha...
OUTFITTED WITH
DESIGNER WEAR
55% more likely to wear
designer clothes
37% more likely to wear
designer watches
FASHIONABLE...
OUR SKYPE GR AUDIENCE IS
PASSIONATE ABOUT TECHNOLOGY
TECHNOLOGY IS
IMPORTANT
40% more likely to try
to keep up with
techno...
ONLINE PURCHASES
158% more likely to have bought
clothes or shoes online
354% more likely to have bought
holidays or airli...
HOLIDAY
PLANNERS
53% say that they
enjoy planning
holidays
EXPLORERS
51% say that they try
to go to different
places on ho...
NEED TO BE
CONNECTED ON
THE GO
33% say that they
couldn’t live without the
internet on their
mobiles
INTERNET FIRST
46% sa...
ENGAGE IN
INVESTIGATIVE
SPIDERWEBBING
36% have searched the
internet for products they
see advertised while
watching TV
DE...
ALWAYS ON THE
LOOKOUT FOR HOME
IMPROVEMENT IDEAS
43% say that they are always
looking for ideas to improve
their home
KEEN...
By delivering your message to your target audience alongside premium
content, during their most meaningful connections, wi...
Examples of average lift driven by a selection of BT segments. Based on internal testing on Microsoft Media Network using ...
We blend information from some of the following unique data sources:
Network
Site Visits
Microsoft
Network Data
Keyword
Se...
Microsoft Audiences
GR BT
Parents
Monthly Inventory: 15M IMPRESSIONS
Lifestages
• παιδί /παιδιά
• σχολείο /σχολικός
• νηπιαγωγείο
• δημοτικό
• γυμνάσιο
• λύ...
Microsoft Audiences
GR BT
Health &
Fitness
Enthusiasts
Monthly Inventory: 100M IMPRESSIONS
Lifestyle
• μαραθώνιος
• διατροφή
• δίαιτα
• under armour
• yoga
• πιλάτες
• lululemon...
Microsoft Audiences
GR BT
Travel
Enthusiasts &
Travel Seekers
Monthly Inventory: 100M IMPRESSIONS
Travel
• Ταξίδι /προορισμοί
• aegean air /olympic air
• tripadvisor
• ryanair
• ξενοδο...
mariefit@thinkdigital.net
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)
Upcoming SlideShare
Loading in …5
×

Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)

1,523 views

Published on

"Find Your Audience with Behavioral Targeting", the presentation of Mariefi Tranopoulou – Agency Sales Director, Thinkdigital at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigital)

  1. 1. Source: Microsoft Advertising Data – January 2015 To help you find them, Microsoft starts with the most diverse set of user data signals at scale from more than 500 million user IDs globally. We pinpoint people who express interest in products or services, then group them into behavioral segments.
  2. 2. SOCIAL ONLINE 39% say that they feel the need to check social networking sites every day INTERNET FIRST 49% say that when they need information, the first place they look is the internet NEED TO BE CONNECTED ON THE GO 30% say that they couldn’t live without the internet on their mobiles ONLINE SHOPPING 40% say that shopping online makes their live easier OUR MSN AUDIENCE IS MADE UP OF INTERNET ADDICTS
  3. 3. ONLINE RESEARCHERS 46% say that they look on the internet for information before buying a product GAIN INSIGHTS FROM OTHER’S EXPERIENCES 49% more likely to be influenced by comments/reviews posted online SHARE THEIR EXPERIENCES 49% more likely to post comments or reviews online OUR MSN GR AUDIENCE LIKES TO EXCHANGE EXPERIENCES ONLINE Source : Greece TGI 2015 (Apr 14 - Mar 15)
  4. 4. NEW AGE MAKEUP 43% more likely to be interested in new pioneer cosmetics HEAVILY INVESTED IN PERSONAL PRODUCTS 35% say that they spend a lot of money on toiletries and cosmetics for personal use TOILETRIES SELECTION 47% say that it is important to choose the brand of their toiletries OUR MSN GR AUDIENCE FEELS THAT PERSONAL GROOMING IS IMPORTANT Greece TGI 2015 (Apr 14 - Mar 15)
  5. 5. OUTFITTED WITH DESIGNER WEAR 55% more likely to wear designer clothes 37% more likely to wear designer watches FASHIONABLE 51% say that they like to keep up with the latest fashion UPDATED WARDROBE 46% say that they buy new clothes every season LOVES SHOPPING FOR CLOTHES 44% say that they really enjoy shopping for clothes OUR MSN GR AUDIENCE ARE MADE UP OF FASHIONISTAS Greece TGI 2015 (Apr 14 - Mar 15)
  6. 6. OUR SKYPE GR AUDIENCE IS PASSIONATE ABOUT TECHNOLOGY TECHNOLOGY IS IMPORTANT 40% more likely to try to keep up with technology SMARTPHONE SAVVY 189% more likely to access the internet through their mobile phones HIGH TECH HOMES 55% feels that it is important that their home is equipped with the latest technology GADGET LOVERS 52% love buying new gadgets and appliances Greece TGI 2015 (Apr 14 - Mar 15)
  7. 7. ONLINE PURCHASES 158% more likely to have bought clothes or shoes online 354% more likely to have bought holidays or airline tickets online 292% more likely to have bought show tickets online ONLINE SHOPPERS 226% more likely to go online to buy products ONLINE RESEARCHERS 53% say that they look on the internet for information before buying a product OUR SKYPE GR AUDIENCE IS MADE UP OF ONLINE SHOPAHOLICS Greece TGI 2015 (Apr 14 - Mar 15)
  8. 8. HOLIDAY PLANNERS 53% say that they enjoy planning holidays EXPLORERS 51% say that they try to go to different places on holidays TRAVEL JUNKIES 54% say that they love travelling abroad OUR SKYPE GR AUDIENCE LOVES TO SEE THE WORLD
  9. 9. NEED TO BE CONNECTED ON THE GO 33% say that they couldn’t live without the internet on their mobiles INTERNET FIRST 46% say that when they need information, the first place they look is the internet SOCIAL ONLINE 41% say that they feel the need to check social networking sites every day OUR OUTLOOK.COM GR AUDIENCE IS MADE UP OF INTERNET ADDICTS Greece TGI 2015 (Apr 14 - Mar 15)
  10. 10. ENGAGE IN INVESTIGATIVE SPIDERWEBBING 36% have searched the internet for products they see advertised while watching TV DEPEND ON INFORMATION FROM THE INTERNET 47% feel that the internet allows them to better understand the advantages of the product or brand ONLINE RESEARCHERS 45% say that they look on the internet for information before buying a product OUR OUTLOOK.COM GR AUDIENCE RESEARCHES ONLINE FOR PRODUCT KNOWLEDGE Greece TGI 2015 (Apr 14 - Mar 15)
  11. 11. ALWAYS ON THE LOOKOUT FOR HOME IMPROVEMENT IDEAS 43% say that they are always looking for ideas to improve their home KEEN ON REDECORATING THEIR HOMES 34% say that they like to redecorate as often as possible OUR OUTLOOK.COM GR AUDIENCE IS MADE UP OF HOME IMPROVEMENT JUNKIES Greece TGI 2015 (Apr 14 - Mar 15)
  12. 12. By delivering your message to your target audience alongside premium content, during their most meaningful connections, with impactful creative targeting solutions, you empower more successful campaigns. Behavioral targeting delivers highly relevant ads to a receptive, action-defined audience
  13. 13. Examples of average lift driven by a selection of BT segments. Based on internal testing on Microsoft Media Network using live advertisers. The higher relevance of BT ads often results in increased click-through rates (CTR) when compared to untargeted campaigns. Fashion And Beauty 215% average lift in CTR. Luxury Car Researchers 210% average lift in CTR. Cruise Seekers 94% average lift in CTR. Europe Travelers 2.401% average lift in CTR. Appliance Shoppers 2.616% average lift in CTR. Smart Phone Shoppers 185% average lift in CTR
  14. 14. We blend information from some of the following unique data sources: Network Site Visits Microsoft Network Data Keyword Search Profile Data Segment Users RecencyData
  15. 15. Microsoft Audiences GR BT Parents
  16. 16. Monthly Inventory: 15M IMPRESSIONS Lifestages • παιδί /παιδιά • σχολείο /σχολικός • νηπιαγωγείο • δημοτικό • γυμνάσιο • λύκειο • θέατρο • παιχνίδια • θηλασμός • νταντά • φύλαξη παιδιών • κ.α. Gender Keywords 34% 38% 28% Source: Microsoft Advertising Data – January 2015 Reach Parents, to drive online engagement and build brand loyalty that leads to repeat purchase.
  17. 17. Microsoft Audiences GR BT Health & Fitness Enthusiasts
  18. 18. Monthly Inventory: 100M IMPRESSIONS Lifestyle • μαραθώνιος • διατροφή • δίαιτα • under armour • yoga • πιλάτες • lululemon • bmi • κ.α. Gender Keywords 33% 38% 29% Source: Microsoft Advertising Data – January 2015 Users researching active lifestyle, exercise & nutritional content. Your target consumers are health & fitness lovers, looking for ways to enhance their lives, with Brands such as yours!
  19. 19. Microsoft Audiences GR BT Travel Enthusiasts & Travel Seekers
  20. 20. Monthly Inventory: 100M IMPRESSIONS Travel • Ταξίδι /προορισμοί • aegean air /olympic air • tripadvisor • ryanair • ξενοδοχείο • διακοπές • kayak • easyjet • booking.com • swiss air • alitalia • emirates airlines • κ.α. Gender Keywords Users who travel frequently as a hobby or searching for travels. 33% 38% 29% Source: Microsoft Advertising Data – January 2015 You are looking for a frequent traveler or the enthusiast that is searching for the next trip!
  21. 21. mariefit@thinkdigital.net

×