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#CleverCity
Towards The Clever City
ross@rossatkin.com
{
{
twitter
website
email:
Ross
Atkin
Associates
Public
Space
Older and
Disabled
People
Digital
Technology
Ross
Atkin
Associates
Public
Space
Older and
Disabled
People
Digital
Technology
What’s wrong with the Smart City?
!
How can digital technology solve
real problems for citizens?
(2 case studies)
!
What is the Clever City?
What’s wrong with the Smart City?
“Smart Cities like Songdo, Barcelona and Lake Nona…
use information technology, network communications
including the Internet, and sensors to automate routine
processes plus provide rapid and intelligent decision-
making for creating dramatic efficiencies and cost
savings in existing functions and processes”
!
-Cisco
“What is a smarter city?
Using big data and analytics for deeper insights. Cloud
for collaboration among disparate agencies. Mobile to
gather data and address problems directly at the source.
Social technologies for better engagement with citizens”
!
-IBM
Ogilvy Paris
Ogilvy Paris
Buy the
elephant, use
the tail
We can’t opt out of using our cities
“There is no logic that can be superimposed on the city;
people make it, and it is to them, not buildings, that we
must fit our plans.”
!
- Jane Jacobs, 1958
People-centred digital city products…
Discover Define Develop Deliver
Design
Brief
Research Development
Identify a user case
(design research)
!
!
Design a service
and validate it
!
!
User test
and iterate
Responsive Street Furniture
Accessibility
+
Street Design
+
Hip Hop
https://www.youtube.com/watch?
v=lpwboQxVJtg
https://www.youtube.com/watch?
v=z86TAFzwzi4
https://vimeo.com/123081985
Liftcheck
https://vimeo.com/120067210
1. Use digital technology to solve
problems experienced by citizens.
Clever City services:
2. Are built around the needs of the
people who’s problems they are
trying to solve.
Clever City services:
3. Are as simple as they can be
and easy to explain.
Clever City services:
4. Collect as few data as are
required to solve the problem for
the citizens.
Clever City services:
5. Are not
platforms!
Clever City services:
theclevercity.net
#CleverCity

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