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Scaling your product team in a fast growing company

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Thomas Vuchot nous explique l’organisation produit chez Qonto : “Comment passer d’un seul PM à une organisation produit de 4 Product Managers et 3 designers en l’espace de 6 mois ?”

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Published in: Marketing
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Scaling your product team in a fast growing company

  1. 1. Scaling your product team in a fast growing company LPCx
  2. 2. You are probably familiar with this… The SME banking nightmare
  3. 3. What is Qonto? Easy business banking Core banking features to be a real substitute (e.g. IBAN, cards, transfers, debit) Bookkeeping (e.g. integration with accounting, receipts scanner and VAT extract.) Financial toolkit (e.g. analytical codes, cashflow forecast, team budgeting) Customer support “neo-bankers” answering to any question within 15 minutes Faster 100% online / mobile, signup in 5 minutes Transparent Banking fees down by 50%, with clear pricing Collaborative Natively designed for teams Simpler Mobile, real-time notifications Smoother UX/UI focused on B2B, for self-servicex Easy banking for SMEs= .
  4. 4. Product was a cornerstone from Day 1 Timeline 🏁 Qonto, Day 1 APRIL MAY JUNE JUL. AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. APRIL MAY JUNE JUL. AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. APRIL 🕵🕵♂️ First user tests 🎉 Qonto is live! 👨👩👧👦 5k subscribed companies 👨👩👧👦👨👩👧 10k subscribed companies 🙌 Beta 💸 Raised 10.000.000€ 👨💻👨💻 1 PM 1 UI/UX 👨👩👧👦👨👩👧 4 PM 3 UI/UX 💸 Raised 1.600.000€ 2016 2017 2018 1 founder full time on product during 1 year
  5. 5. 4 key success factors 1. Hire super star talents 2. Build your product based on demand… but most importantly based on your product vision and the value you provide 3. Make the process right and automate it 4. Measure impact Or how to build a loved product and scale a product team
  6. 6. 1. Building a team - Invest in multiple channels to attract talents (e.g. Dribbble) - Prepare your own exercices for on-site case studies - Meet a lot of potential candidates… even when you are not hiring « now » - Invest in an efficient Applicant Tracking System to assess candidates rapidly and fairly - Make your on-boarding super useful and engaging - Build a documentation with all your specs from day 1 to spread the knowledge fast What worked for us could work for you…
  7. 7. 2. How to build the right things A set of guidelines for making decisions What we believe in This is based on our opinion rather than research, in particular the opinion of our product leadership team. This includes trends we see and ideas we have. Quantitative data Product metrics gathered in a BI tool + product success metrics . Solicited/Unsolicited feedback Studies by our product team and conversations between sales team and customers + Unsolicited feedback from customers (Zendesk and landing page) Value (ROI) Based on how the feature will generate direct or indirect revenues
  8. 8. 2. Gathering insights The way we build our product vision evolves over time APRIL MAY JUNE JUL. AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. APRIL MAY JUNE JUL. AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. APRIL 2016 2017 2018 « old-school » interviews with potential users BUT mostly gut- feeling Systematically logging every insight coming from our users and Qonto team Systematically qualifying all features to match our vision and define our roadmap
  9. 9. Qualify features with many dimensions Step #1 What theme does it belong to? Step #2 Why should we build this feature? Step #3 How complex is it to build? Step #4 Who is going to use this feature? Step #5 Will it generate revenue? 💳 Banking Adoption 👕 Freelancers Low 📝 Onboarding Retention 👕👕 Small teams Medium 🕵 Accounting Internal efficiency 👕👕👕 Medium teams High 📈 Finance & reporting Security & compliance 👕👕👕👕 Large teams No brainer … Shame 🛎 👕👕👕👕👕 … … 2. Translate insights into features …
  10. 10. 2. Translate insights into features Qualify features with many dimensions
  11. 11. 3. Make the process right Define each one’s scope precisely 📚 Research Understand the problem we try to solve, JTBD ✍️ Functional specs writing Describe how we plan to solve the problem as accurately as possible 🕵🕵 Design brief Ensure designers have a perfect understanding to design the best experience 💡 Specs iteration Until we reach a consistent solution (functional - design - technical) 🔧 Development follow-up Answer to remaining questions from tech team and adjust specs if required 🕵 QA & Release Test the feature to make sure it meets our expectations and monitor the release 📢 Communication Notify customers, write release note, communicate internally 🔄 Measure and iterate Make sure the feature is used and continuously improve it
  12. 12. 3. Make the process right Find the right tools and use them rigorously 🕵 Roadmap and to-dos Our roadmap is open to everyone internally 📚 Documentation We document everything to ease onboardings and keep a clean knowledge base ✍️ Specs We write very detailed and actionable specs 🕵 Continuous delivery We merge code several times a day
  13. 13. 3. Make the process right Find the right tools and use them rigorously
  14. 14. 3. Make the process right Stick to your rituals Formal rituals Informal events Daily stand-up With tech team Specs challenge Between PMs Weekly product meeting With PMs, PDs, founder QA On large features Retros
  15. 15. Try Qonto for free during 3 months with this voucher : THOM3M

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