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Workshop #3: The Plan of Attack: Marketing and Communication on the Web
Sometimes, Web pages are developed and without considering the target clientele, the page’s central theme or the demand for this particular subject.
Unfortunately, we often find several ideas within a single Web page. This makes it difficult for both the reader and the robot to grasp the page’s main subject.
In this workshop, you will discover how to create an efficient plan of attack.
Workshop #4: Writing for the Web
The heart of Web page optimization is writing it. In this workshop, you will learn some relatively simple Search Engine Optimization (SEO) principles that will help you optimize your Web page’s central idea. These principles must not undermine text quality for the Internet user. Your target market must always be your main priority. A journalistic style is suitable for both robots and Internet users. Come and discover simple but efficient tips and, above all, exercises that will allow you to find mistakes and to correct them. This workshop will also provide you with the necessary tools to write powerful texts for the Web.
Workshop #5: Evaluation (Web Analytics)
In order to create a successful website, it’s important to follow up on the results. These tell you whether you are on the right path, whether a marketing initiative (SEM, e-mail campaign, etc.) worked, whether your visitors appreciate your website, whether robots are finding and indexing your contents … in a word, this follow-up will allow you to improve your website and measure the efficiency of your marketing initiatives in general. There are various performing and free tools to which you will be introduced during this workshop.