App           App           App         App       App         App        App        AppApp           App           App    ...
①      JAPANESE SMARTPHONE TREND             2009                                     2017    3%                          ...
②            JAPAN OVERTAKES U.S.A                                                                            No,1        ...
③    HOW MANY APPS DO YOU HAVE?           Average       36               Apps    App   App   App     App   App   App      ...
④    EVERYONE HAS MANY TOOLS & GAMES     No.1                       App   App   App   App   App   App   App   App   App   ...
⑤                      MONTHLY INSTALL & INSTALL                                             1                 31    Insta...
⑥                        DAILY USE APPS                                6 Apps                               App   App   Ap...
⑦                                   APP PEAK TIME                                                                     10 p...
⑧            DIFFERENCE IN DEVICE SIZE                                               Large Display        Small Display   ...
⑨                DIFFERENCE IN DEVICE SIZE                                                        Large Display     Small ...
⑩               DIFFERENCE IN DEVICE SIZE                                                     Large Display    Small Displ...
⑪             MAKE USERS DEVIDED INTO 4 TYPES                     PHONE USERS    CASUAL         GAMER     SOCIABLE     GEEK
⑫                 Twitter or Facebook                           HOW MANY TIMES                          DO YOU USE A DAY? ...
⑬         WHO LIKES PHOTOGRAPHY?                          PHOTOGRAPHY        GAMER                                      SO...
GAMER                                           SOCIABLE                                                     GEEK HOW MANY...
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Fuller app analytics report for mwc 2013

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Fuller a réalisé une infographie intitulée « App analytics report for MWC » qui représente les différentes profils de mobinautes japonais dans une segmentation en 3 catégories : Gamer, Sociale et Geek. Retrouvez cette infographie sur mon blog : http://marketing-webmobile.fr/2013/02/au-coeur-de-levenement-de-lannee-mobile-mobile-world-congress-2013/

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Fuller app analytics report for mwc 2013

  1. 1. App App App App App App App AppApp App App App App App App AppApp App App App App App App AppApp App App App App App App AppApp App App App App App App AppApp App App App App App App AppApp App App App App App App AppApp App App App App App App AppApp App App App 24 App App App App TOOLS GAMES COMMUNICATION LIFESTYLE PHOTOGRAPHY SOCIALApp App App App App App App AppApp App App App App App App AppApp App App App App App App App
  2. 2. ① JAPANESE SMARTPHONE TREND 2009 2017 3% 68% The expected smartphone users by 2017 is 70% of population.
  3. 3. ② JAPAN OVERTAKES U.S.A No,1 Revenues Jan Feb Mar Apr May Jun Jul Aug Sep Oct Japan surpassed USA revenue on googleplay market in Oct. 2012
  4. 4. ③ HOW MANY APPS DO YOU HAVE? Average 36 Apps App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App In Japan,people install 36 apps on average.
  5. 5. ④ EVERYONE HAS MANY TOOLS & GAMES No.1 App App App App App App App App App TOOLS No.2 App App App App App GAMES No.3 App App App COMMUNICATION No.4 24 App App App LIFESTYLE No.5 App App PHOTOGRAPHY No.6 App App SOCIAL In terms of categories, the apps users have the most are tools.
  6. 6. ⑤ MONTHLY INSTALL & INSTALL 1 31 Install Uninstall 3.5 Apps App App App App App 3.0 Apps App App App App App App People install and uninstall 3 apps each during one month.
  7. 7. ⑥ DAILY USE APPS 6 Apps App App App App App App App App App App App App App App App App App App People have 36 apps on average but they just use 6 apps in a day.
  8. 8. ⑦ APP PEAK TIME 10 p.m. Lunch App App App App App App App App App 6:00 9:00 12:00 15:00 18:00 21:00 24:00 App App App People use apps more as the night leads on. Especially around 10 p.m.
  9. 9. ⑧ DIFFERENCE IN DEVICE SIZE Large Display Small Display 3.7 inch and under 4.7 inch and more Average Average Average 33 Apps 36 Apps 39 Apps The bigger device people have, the more apps they have.
  10. 10. ⑨ DIFFERENCE IN DEVICE SIZE Large Display Small Display COMIC 11.7 % 37.3% Comic apps and travel ones which use a map are used on big device.
  11. 11. ⑩ DIFFERENCE IN DEVICE SIZE Large Display Small Display FITNESS 34.3 % 22.9 % Game apps and fitness ones are used on small device.
  12. 12. ⑪ MAKE USERS DEVIDED INTO 4 TYPES PHONE USERS CASUAL GAMER SOCIABLE GEEK
  13. 13. ⑫ Twitter or Facebook HOW MANY TIMES DO YOU USE A DAY? or GAMER GEEK 7 TIMES/DAY 2 TIMES/DAY 1 TIMES/DAY 5 TIMES/DAY Gamers check Facebook more than Twitter as opposed to geeks.
  14. 14. ⑬ WHO LIKES PHOTOGRAPHY? PHOTOGRAPHY GAMER SOCIABLE 14.0 % 34.2 % Sociable users check Photography apps more than other users
  15. 15. GAMER SOCIABLE GEEK HOW MANY APPS GAMERS AND GEEKS HAVE MANY APPS THAN SOCIABLE PEOPLE. DO YOU HAVE? 41 40 43 App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App APPS APPS APPS App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App AppWHAT TIME DO YOU USE APPS? THERE IS A BIG DIFFERENCE IN TIME SPENT ON APPS. 19:00-21:00 6:00-7:00 23:00-24:00 21:00-23:00 8:00-23:00 HOW MANY TIMESDO YOU USE A DAY? GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS. 2 TIMES/DAY 14 TIMES/DAY TIMES/DAY 5 TIMES/DAY TIMES/DAY 1 TIMES/DAY HOW MANY TIMESDO YOU USE A DAY? GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS. 14.0% 34.2% 26.7% PHOTOGRAPHY

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