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Running Lean em alguns slides

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Essa apresentação tenta resumir as partes essencias do livro Running Lean do Ash Maurya

Veja o website dele: http://www.runningleanhq.com/

Published in: Business, Education, Technology
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Running Lean em alguns slides

  1. 1. Running Lean   Apresentação sobre a metodologia do livro: Running Lean do Ash Maurya Slides Autor: Thiago Oliveira de Paiva Twitter: @ThiagoPaiva Blog: StartupBizModel.com
  2. 2. Priorize por Onde Começar!Seu objetivo é encontrar um mercado grande o suficiente que vocêconsiga alcançar e com clientes que, não apenas precisem do seu produto,mas irão pagar um preço no qual você consiga construir um negócio . Ordem de importância: 1.  Nível de dor do cliente 2.  Facilidade de alcançar o cliente 3.  Preço 4.  Tamanho do mercado
  3. 3. Estágios do Lean Canvas! Ação Certa, Momento Certo! Bijoy Goswami! •  Em cada estágio existem apenas algumas poucas atividades que importam, o resto é perda de recursos Melhor momento para buscar investimento Estágio 1 Estágio 2 Estágio 3Fonte:  Livro  Running  Lean,  Ash  Maurya  
  4. 4. Estágios do Lean Canvas!Aprender e pivotar antes do ajuste produto/mercado, crecer e otimizar depois do ajuste produto/mercado! •  Pivotear: Mudar o seu plano de maneira a encontrar um que funcione •  Otimização: Acelerar um plano que está provado que funcione Perguntas Chave •  Estágio 1: Tenho um problema que vale a pena solucionar? •  Estágio 2: Construi algo que as pessoas querem? •  Estágio 3: Como eu acelero o crescimento?
  5. 5. Aprendendo e Validando!Durante o estágio de Aprendendo e Validando, existem algumas ferramentas que iremos usar:! •  Estágio 1: Loop de Aprendizado, Fluxo de Descobrimento de Clientes, Regras e Lean Canvas •  Estágio 2: Fluxo de Lançamento do Produto
  6. 6. Loop de Aprendizado! Um loop de aprendizado lean é um loop de Construir/ Medir/Aprender! Validação dos dados ou descarte da hipótese Mockup, Landing Page, Apresentação… Qualquer coisa que possa ser testadoColetada dos clientes Fonte:  Eric  Ries  
  7. 7. Regras! Existem algumas regras que ajudam a corretamente definir e rodar experimentos!1.  Formule hipóteses testáveis: •  Não mensuráveis: “Ser conhecido como expert vai trazer early adopters” •  Específico e testável: ”Post no blog vai trazer 100 assinaturas”2.  Maximize para Velocidade, Aprendizado e Foco: Loop ideal de aprendizado Otimização Perseguin prematura do sua cauda Ficando sem Fonte:  Livro  Running  Lean,  Ash  Maurya   recurso
  8. 8. Regras da Experimentação!3.  Validar qualitativamente, verificar quantitativamente •  Voçê precisa apenas de algumas entrevistas com clientes para ter um forte sinal (positivo ou negativo) para validar a sua hipótese •  Depois você precisará de uma grande amostra para descobrir se o modelo é escalável4.  Crie painéis acessíveis •  É importante compartilhar as hipóteses e os resultados dos seus experimentos com seu time5.  Comunique o aprendizado cedo e frequentemente •  Comunique seus aprendizados aprendidos semanalmente para seus time interno e mensalmente para seus conselheiros e investidores externos
  9. 9. Ajuste Problema/Solução! Seu problema vale a pena ser resolvido? Essefluxo ajuda a descobrir com o apoio dos clientes! Qualitativamente QuantitativamenteFonte:  Livro  Running  Lean,  Ash  Maurya  
  10. 10. Ajuste Problema/Solução!Um problema que vale a pena ser resolvido pode ser resumido a três perguntas! 1.  É alguma coisa que os clientes querem? (necessário) 2.  Pode ser resolvido? (exequível) 3.  Will they pay for it? If not, who will pay? (viável)
  11. 11. Documente seu Plano A!•  Provavelmente seu plano A será mudado durante sua implementação, mas é extremamente importante que você o tenha documentado•  Lean Canvas é um modelo de uma página, o que o torna muito fácil de se usar, compartilhar e modificar
  12. 12. Lean Canvas! 3   7   1   1   8   6   4   5   5  Fonte:  Livro  Running  Lean,  Ash  Maurya  
  13. 13. Problema e Segmento de Cliente! Problema: •  Escreva os três problemas mais importantes •  Liste alternativas existentes para o problema Segmento de Cliente: •  Identifique os usuários e os seus papéis •  Liste possíveis early adopters
  14. 14. Proposta de Valor Única (UVP)! “Uma única, clara e convincente mensagem que afirma porque você é diferente e vale a pena ser comprado.”! Steve Blank!Boas Dicas: •  Seja diferente, mas tenha certeza que sua diferença seja importante •  Vá atrás de early adopters •  Foque nos benefícios acabados que os clientes terão depois de usar seu produto •  Escolha palavras cuidadosamente e incopore-as •  Responda: O que, Quem e Por quê •  Estude UVP de empresas que você admira •  Crie um pitch de alto-nível (pequena frase descreve seu conceito)
  15. 15. Solução!•  Esboce de maneira simples as três características ou habilidade que solucionam cada um dos três problemas
  16. 16. Canais de Aquisição! O caminho que você usará para chegar aos clientes!Algumas características para se pensar sobre os canais: •  Grátis x Pago •  Internos x Extermps •  Direto x Indireto •  Pessoalmente x Automatizado •  Retenção x Referência •  Marketing de Conteúdo
  17. 17. Modelo de Receitas e Estrutura de Custos! Como você ganha dinheiro e quanto você cobra! Seus custos e o ponto de equilíbrio (break even)! Algumas dicas: •  Comece cobrando desdo primeiro dia •  Use planos de “teste grátis” •  Escolha um preço para testar •  Leve seus custos em conta •  Comece com um único plano de preços
  18. 18. Atividades Chave!Quais são as atividades chave que conduzem sua startup e de que forma mensurá-las!
  19. 19. Diferencial Competitivo!“Um verdadeiro diferencial competitivo é algo que não pode ser copiado facilmente e nem comprado.”! Jason Cohen! •  Pense sobre como você pode ser diferente e como fazer essas diferença importar •  Se você ainda não sabe, deixe essa caixa em branco
  20. 20. Exemplo: Livro Running Lean!
  21. 21. Fluxo de Lançamento de Produto! Esse fluxo ajudará você definir seu MVP (Mínimo Produto Viável) e testá-lo!Fonte:  Livro  Running  Lean,  Ash  Maurya  
  22. 22. E agora?!Okay, eu fiz exatamente como você disse e tudoestá indo bem (ou nem tudo), e agora? Como eu escalo?! “Eu sugiro você ler o ótimo livro Running Lean, o qual eu tentei resumir nesta apresentação, mas não foi spossível resumir tudo. Eu certamente vou pensar em fazer uma aprensentação para complementar. Obrigado!”!Eu!
  23. 23. Livros de Referência! The Four Steps to Epiphany, Steve Blank! ! •  Nesse livro é explicado a metodologia de desenvolvimento de clientes para startups.Running Lean, Ash Maurya!!•  É um livro prático sobre como começar uma startup baseada na internet usando a metodologia do lean canvas e do lean startup, toda essa aprensentação foi baseada nesse livro. Business Model Generation, Alexander Osterwalder! ! •  Esse livro apresenta o modelo de negócios canvas que é um modelo muito bom e fácil de se usar para descrever seu modelo de negócios.The Lean Startup, Eric Ries!!•  Esse livro apresenta o conceito de Lean Startup que é a aplicação do Lean Thinking e do desenvolvimento de clientes para criar empresas de maneira enxuta, sem disperdício

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