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  1. 1. Facebook’s Dilemma<br />By: Thiagoda Cunha<br />
  2. 2. What is Facebook?<br />Facebook is the largest social networking site in the world.<br />It was created by Mark Zuckerberg<br />300 million worldwide users in 2009, now has 750 million<br />Tools for uploading pictures, interacting, instant messaging, groups<br />
  3. 3. Main Competitors<br />MySpace<br />Twitter <br />
  4. 4. Advertiser Gold Mine <br />Facebook contains a exponential database with information about: <br />Demographic information<br />Hobbies<br />Personal preferences<br />
  5. 5. The Dilemma<br />Profitability not smooth<br />2 billion photos, 14 million videos, and 2 billion pieces of information are shared each month<br />Not enough revenue to maintain and transmit all this information<br />Only 15 cents per 1000 clicks; yahoo makes 8 dollars per 1000 clicks<br />
  6. 6. The Dilemma <br />Another dilemma they face is finding a way to turn a profit and increase revenues using the information its users voluntarily provide without violating privacy<br />
  7. 7. Applications<br />350,000 applications<br />250 applications attract 1 million users per month<br />60 % fail to attract 100 daily users<br />
  8. 8. FriendFeed<br />For people who cant obtain full capacity of internet<br />Only basic features such as commenting, viewing photos, and accepting friend requests<br />