Startup Science

Engage Me!! How gamification can engage
your audience
Presentation at DiG Festival
3rd October 2013
There...
Startup Science

325

Web-based
Gamified
Platform
Audience Engagement
Lead Generation
The Problem

Startup Science

BORED
DISENGAGED
What is audience engagement?

Startup Science

The measure of an organization’s ability to
create a BRAND COMMUNITY and
ga...
Startup Science

Promote attendee engagement…not during the
event???!?

Source: “Digital Playbook” by the Centre for Exhib...
The Million-Dollar Question

Startup Science

What can engage
online & offline/real-world
audiences?
Sure Sex Can engage…BUT really?!!?!!

Startup Science
Magical Marketing/Content Can Engage

Startup Science
Giveaways Can Engage….

Startup Science
Fun Games Can Engage too…

Startup Science

80 million
players
vs
Highest
Prime Time
TV show =
21 million
viewers
Startup Science

What things are FUN?

Problem
Solving
Winning

Exploring
Surprise
Recognition

Collecting
Customization
Addictive if you can get in the “Flow Zone”

Startup Science
What is Gamification?

Startup Science

Process of using game thinking
and game mechanics to solve
problems and engage use...
Game Components

Source: “Gamification” Coursera Course by Kevin Werbach, Associate Professor, University of Pennsylvania
...
Game Mechanics

Source: “Gamification” Coursera Course by Kevin Werbach, Associate Professor, University of Pennsylvania

...
Example #1: LiveCube

http://vimeo.com/65599402

Startup Science
Example #1: LiveCube

Startup Science
Example #1: LiveCube

Startup Science
Example #2: Nike + Tag

http://vimeo.com/18976641

Startup Science
Example #2: Nike + Tag

Startup Science
Example #2: Nike + Tag

Startup Science
Startup Science

Example #3: TARGiT

Play2Lead’s Real-time Indoor Geolocation Solution for Networking – TechCrunch
Hackath...
Example 4: Quick Quiz Now!

Startup Science

bit.ly/digfest13
Example 4: Quick Quiz Now!

Startup Science

bit.ly/digfest13
Gamification…Your Time Has Come

Startup Science

BY 2014..MORE THAN 70% OF
GLOBAL 2000 ORGANISATIONS
WILL HAVE AT LEAST O...
Resources

Startup Science
Startup Science

THANK YOU!
FUNtastically simple audience interaction"

Video of this presentation:
http://digfestival.com...
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Engage Me!! How gamification can engage your audience

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Presentation at DiG Festival 3rd October 2013.

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  • Hi I’m Theresa, CEO & Founder of Play2Lead. Bit about me….I used to head up Marketing for Asia Pac at ThoughtWorks – an Agile custom software development house, and before that I headed up Premium SMS at Vodafone Australia.I left the corporate world again 15 months ago because I wasn’t having fun…I wanted to do something I was passionate about again, so I left to build my second startup…which pivoted in April this year to Play2Lead in its current form.
  • Although this picture is an exaggeration, I’ve been to many conferences…hopefully not this one, and hopefully right now….audiences are bored and disengaged…and at best, they are tweeting or checking emails…so hard to tell how engaged they are.
  • So what is audience engagement?
  • Marketers typically promote attendee engagement throughout the event life cycle, but strangely, not during the event.
  • So I asked myself
  • Sorry people…I’m a startup…so I don’t have worldly possessions…but I do have something pretty cool that you could win…so stay tuned
  • I took a Coursera course on gamification about a year ago which I would encourage you to do. There are a whole range of game components you can apply – the most popular that you’ll find are PBLs – Points, Badges and Leaderboards
  • Then there are many game mechanics that drive the game forward …. Competition, Resource Acquisition, Rewards, Win States. But whatever you decide to employ, you must make sure they are aligned to your business objectives.
  • Now calledlivecube – this is gamified twitter client for conferences
  • Now calledlivecube – this is gamified twitter client for conferences. Points, Badges, Leaderboards
  • Points, Badges and Leaderboard
  • Points, Badges and Leaderboard
  • Points, Leaderboard
  • So Why Now?
  • BTW - I’m looking for serious developer talent…so if you are interested…
  • Engage Me!! How gamification can engage your audience

    1. 1. Startup Science Engage Me!! How gamification can engage your audience Presentation at DiG Festival 3rd October 2013 Theresa Lim CEO & Founder
    2. 2. Startup Science 325 Web-based Gamified Platform Audience Engagement Lead Generation
    3. 3. The Problem Startup Science BORED DISENGAGED
    4. 4. What is audience engagement? Startup Science The measure of an organization’s ability to create a BRAND COMMUNITY and galvanize it to ACTION in ways that go BEYOND ONE-TIME TRANSACTIONS. Engagement is about creating MULTIPLE, EVER-DEEPER interactions that occur over MULTIPLE CHANNELS and tactics. Source: “Digital Playbook” by the Centre for Exhibition Industry Research, August 2013
    5. 5. Startup Science Promote attendee engagement…not during the event???!? Source: “Digital Playbook” by the Centre for Exhibition Industry Research, August 2013
    6. 6. The Million-Dollar Question Startup Science What can engage online & offline/real-world audiences?
    7. 7. Sure Sex Can engage…BUT really?!!?!! Startup Science
    8. 8. Magical Marketing/Content Can Engage Startup Science
    9. 9. Giveaways Can Engage…. Startup Science
    10. 10. Fun Games Can Engage too… Startup Science 80 million players vs Highest Prime Time TV show = 21 million viewers
    11. 11. Startup Science What things are FUN? Problem Solving Winning Exploring Surprise Recognition Collecting Customization
    12. 12. Addictive if you can get in the “Flow Zone” Startup Science
    13. 13. What is Gamification? Startup Science Process of using game thinking and game mechanics to solve problems and engage users [in non-game contexts] Gabe Zichermann, Author of “Game based marketing” and “Gamification by Design”.
    14. 14. Game Components Source: “Gamification” Coursera Course by Kevin Werbach, Associate Professor, University of Pennsylvania Startup Science
    15. 15. Game Mechanics Source: “Gamification” Coursera Course by Kevin Werbach, Associate Professor, University of Pennsylvania Startup Science
    16. 16. Example #1: LiveCube http://vimeo.com/65599402 Startup Science
    17. 17. Example #1: LiveCube Startup Science
    18. 18. Example #1: LiveCube Startup Science
    19. 19. Example #2: Nike + Tag http://vimeo.com/18976641 Startup Science
    20. 20. Example #2: Nike + Tag Startup Science
    21. 21. Example #2: Nike + Tag Startup Science
    22. 22. Startup Science Example #3: TARGiT Play2Lead’s Real-time Indoor Geolocation Solution for Networking – TechCrunch Hackathon 2013 Pitch 57 Participants 548 My  Score Live  Map 80% Home My  Targets Live Map http://www.youtube.com/watch?v=LsogHl2TEiI
    23. 23. Example 4: Quick Quiz Now! Startup Science bit.ly/digfest13
    24. 24. Example 4: Quick Quiz Now! Startup Science bit.ly/digfest13
    25. 25. Gamification…Your Time Has Come Startup Science BY 2014..MORE THAN 70% OF GLOBAL 2000 ORGANISATIONS WILL HAVE AT LEAST ONE GAMIFIED APPLICATION, DRIVING 50% OF ALL INNOVATION. Gartner
    26. 26. Resources Startup Science
    27. 27. Startup Science THANK YOU! FUNtastically simple audience interaction" Video of this presentation: http://digfestival.com.au/dig-tv-theresa-lim-engage-me-howgamification-can-engage-your-audience/ theresa@play2lead.com.au @play2lead www.play2lead.com.au

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