Presentation at HartmanEVENT 2105 - Utrecht, 2015.
Market demands and recent habits in content consumption are forcing us to create much more tailored content experiences - responding to the device, context and the personal needs of our audience. This talk will discuss how structured content and semantic technologies enable us to create a more relevant and compelling content experience and how semantic publishing can unlock our content's full potential across the value chain. Let's discuss how to future-proof your content strategy and content creation process in order to craft intelligent content that brings value to you, the creator as well as to your audience. Learn the core principles of how to create structurally rich content that is adaptive and semantically aware 'intelligent content' that is meaningful to both users and machines. Discover how semantic technologies allow you to create a highly valuable, tailored and responsive content experience, enabling new ways of interaction and content consumption.