10 Practical (And Doable)
Marketing Tips For Small Business
Unlike other marketing professionals I have a
background in business development and sales
strategy. Previously I launched a consumer brand that
made over a million dollars in sales in its first year.
I think Marketing is intrinsically linked to sales and
business development so my approach is more
holistically applied to what business development
opportunities an effective marketing strategy can
The purpose of marketing is to
attract attention and create
interest. Marketing can create a
brand image, change that image
and get people interested in
what's for sale.
The power combo
Small business needs to combine sales
activities with an actionable marketing strategy
to get the best results.
The goal for Small business marketing
The goal for small business marketing is
getting real and achievable sales results from
doable marketing tactics. They need to go
hand in hand together.
The Purpose of Sales
The purpose of sales is to turn an interest in a
product into a commitment to purchase it.
How are Sales activities different to marketing?
Sales often depend on relationships and
interaction, whereas marketing is more
Oh the things you could do!
With an unlimited budget that is…
books, brochures, flyers
Visual Brand Collateral
Your logo and Brand need to
represent your business so an
effective and attractive brand
design is essential.
Your website needs to be
designed for conversion of
customers to take actions you
desire. It should be mobile
responsive and easy to use.
Digital marketing strategy
How do you market your online
presence, adwords, SEO,
LinkedIn, Facebook, Email
Brand Content collateral
An effective and powerful story
of your business and your offer.
Including USP, about us, and
The First 6 tips
Know thyself and know thy customer…
Have you clearly identified your value proposition?
If it is not clear to you, then how do you think your
customers experience your messaging?
1.What are you offering?
Identify your customer needs and understand
why they buy from you. Create surveys/
interview customers, do case studies.
3.Collect and collate data
List and identify the top 10 pain points of your
customers and list how you handle them. This
is the basis of your service proposition.
4. Identify your best funnel
What are your current sales
funnels and what could you
do to improve them?
5. Make it easy
Can you create any resources
to make their journey to choose
or buy from you any easier?
6. A bird in the hand?
Have you got any other
products to introduce to
your existing customers?
What you should spend your budget on
Create great brand collateral…
At Creative Content
Its my business to take care of your business…
7. Visual Brand elements
Spend your budget on getting an
effective logo/ brand designed . Get high
quality images of your product, and team.
Invest in good copywriting by an expert
who understands your business
9. A conversion based website
You need a website that is mobile
responsive built by someone who
understands your business needs.
10. Digital marketing
This depends totally on the insights
from the first 6 steps. So it could be
email marketing, LinkedIn marketing,
Adwords and SEO.